My name is Brad March, former Managing Director of Austereo, and I read with great interest about the shortfall of $1.4 million for community radio station funding and Wally De Backers open letter to Minister of Communications Stephen Conroy (here).
I would like to add my support for the governments continuing adequate funding of community radio stations.
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Wednesday, 08 May 2013 15:00 Category: Brad March
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Radio promotions put the wow factor into radio. Promotions, stunts and contests can create word of mouth, increase awareness & recall, drive cume & market share, create compelling listening and are great revenue drivers for advertisers.
Another, often unspoken but major benefit, is that a great, well executed, multifaceted promotion can give a station a sharp point of focus and direction. And stations with limited marketing budgets can benefit from strong PR via promotions & stunts.
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Monday, 15 April 2013 06:00 Category: Brad March
Brad March is a former CEO of the Austereo Network.
Media tycoon's and executives are in Canberra today to appear at a hearing into Stephen Conroy's media reforms.
The proposed Nine and Southern Cross merger would have the biggest impact on radio since the advent of FM, the Austereo/Village merger of the Today/Triple M networks or the launch of dmg's Nova Network.
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Monday, 18 March 2013 11:44 Category: Brad March
Brad March is a former CEO of the Austereo Network.
Your world could be about to change.
If the Gillard labor government's push for changes to media laws are successful, things will never be the same in radio again.
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Saturday, 16 March 2013 06:00 Category: Brad March
Women have taken over the radio airwaves. In addition to the growing number of women with executive influence in radio (see my previous article here), there has been a quiet revolution going on at ARN's Mix Sydney and Melbourne stations.
ARN have had the courage and the strategic sense to 'Do Something Different' - in particular with their Breakfast Shows.
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Tuesday, 26 February 2013 06:00 Category: Brad March
We are now into the 2013 radio ratings year. New shows have been launched around the country - so I thought I’d do a lap of the map and highlight some of the rising stars.
The Top 10 New Talent to Watch includes metro and regional radio and is made up of talent who have been emerging over the past couple of years.
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Monday, 04 February 2013 06:00 Category: Brad March
As we approach the dawn of a new year, I’ll share my thoughts on a question I’m asked a lot....
Will radio survive - or is it just “old school” media?
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Monday, 17 December 2012 06:00 Category: Brad March
Fox FM’s Matt Tilley is Australia’s longest running, most successful FM Breakfast star.
Here he reveals all to Brad March in a Radio Today exclusive – including the headline-making controversy he caused with South Korean popstar Psy, how he approaches celebrity interviews, working in television versus radio, - and the infamous “coin up the coight” game.
Read Part 1 here
Read Part 2 here
Read Part 3 below….
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Wednesday, 07 November 2012 06:00 Category: Brad March
Fox FM’s Matt Tilley is Australia’s longest running, most successful FM Breakfast star.
Here he reveals all to Brad March in a Radio Today exclusive – including the headline-making controversy he caused with South Korean popstar Psy, who his worst ever aircheck was with (subtle clue: it was with Brad), his honest opinions about Kyle Sandilands and Alan Jones - and the infamous “coin up the coight” game.
Read Part 1 here
Read Part 2 below….
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Tuesday, 06 November 2012 06:00 Category: Brad March
Fox FM’s Matt Tilley is Australia’s longest running, most successful FM Breakfast star.
Here he reveals all to Brad March in a Radio Today exclusive – including the headline-making controversy he caused with South Korean popstar Psy, his honest opinions about Kyle Sandilands and Alan Jones, how originally he got into radio to “just do it for a week – until we can afford to buy a fan” - and the infamous “coin up the coight” game.
Part 1 starts below...
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Monday, 05 November 2012 06:00 Category: Brad March
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