The Hit Network. Is it a Hit or is it a Dud? – Part 3

In Part 3, The Hit Network. Is it a Hit or is it a Dud? – Brad explores further what defines being different. He will again seek perspective from industry experts who have been there and done that, including  Eric Stephens, former ARN Group Marketing Director and Brand & Creative Strategist at True Sydney. 

 

 

 

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The Hit Network. Is it a Hit or is it a Dud? – Part 2

With Part 1 of The Hit Network, Is it a Hit or is it a Dud? -  Brad March explored and defined “What is a Brand”, including nine key points. You can catch up here.

In Part 2, we look at lessons learned from history that are highly relevant to the new Hit and Kiis radio brands…. “It’s the long game”.

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The Hit Network. Is it a Hit or is it a Dud? -Part 1

I recently wrote an article on the rebranding of Brisbane’s B105, “The end of a brand and the end of an era”.  Brisbane’s B105 is now Hit105, Adelaide’s SAFM is now Hit 107, and Perth’s 92.9FM is now Hit 92.9.  In light of the recent ‘Hit’ ratings results in Adelaide, Perth and Sydney, here are a few further thoughts.

In radio it is worth remembering that “the content largely creates the brand”, so any focus on branding alone … misses the point.

What is more important than the brand name is the product, in radio’s case the content – the music, breakfast show, imaging, drive and night shows – i.e., the programming.  That said, a fresh, new brand name in certain extreme circumstances, can act as a focal point for the listener.

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Farewell B105 …… The End of a Brand and the End of an Era.

Recently b105 had its 25th anniversary. I was fortunate to be the Program Director who led the team that launched B105 25 years ago.

In 1990 b105 made radio history when it debuted in the #1 position following the move from 4BK (AM) to b105 (FM).

And now b105 is no more, Southern Cross Austereo has rebranded it as hit105.

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The Top Hot New Talent 2015

Great talent is the lifeblood of the radio industry and it’s that time of year again, when Radio Today looks at who the best up and coming talent in radio are.

Thanks for your emails and suggestions over the past year on who should be included.

Most of 2015’s names have been in radio for only a few years or less, and have what it takes to go a long way.

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Alan Jones: The Power, The Passion, The Performer! - Part 2

Yesterday on Radio Today we brought you Part One of Alan Jones: The Power, The Passion, The Performance.

Brad March talked to Kyle Sandilands, Wendy Harmer and 2GB’s former Program Director David Kidd. View here.

The story continues with insight from legendary Programmer JohnBrennan, Jones v Hadley and what’s Jones really worth?

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Alan Jones: The Power, The Passion, The Performer!

I have to admit I have never been a huge listener to talk radio, and in particular AM talk radio. Not because I don't think its good quality, relevant or worthy but given my years at Austereo and ARN my work and main interest has always been FM radio, with a strong focus on FM breakfast shows and talent.

However, I do admire great radio talent and their work. Talent who put themselves ‘ out there ‘ every day of the week deserve credit.

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Here's How Much Your Listeners Think About You, Your Show and Your Radio Station – Not Much!

Photo of a man with his hand on his faceAnyone working in the radio industry is so close to the action that they usually can’t see the forest for the trees. Radio people can at times tend to be too inwardly focused and can fall into the trap of thinking all anyone in the world thinks about is radio.

And that is a long way from the truth. They don't care that much!

So it’s not easy for you, your show or your station to cut through.

You would be surprised just how little the average person really knows or cares about any of those things.

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Will My Name Be First, Will I Have The Best Car Park, Now Lets Talk About Chemistry and Content.

The big question everyone in radio is asking is “Can ARN repeat the success of Kiis in Sydney with the re-launch of Kiis Melbourne”?

 

 

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The New Kids on the Block Dan & Maz -The Verdict!

Firstly, it has to be said that there was never going to be an easy, ready-made talent solution to replace Kyle and Jackie O on 2day.

After last years failed 2day breakfast lineup, Dan & Maz have started 2015 and they've started off well.

 

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C91.3 FM has a vacancy for a Sales Manager.Details.

 

 

SCA are looking for a Network On Air Announcer/ Producer based in Townsville.Details.

 

 

 

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C91.3 FM has a vacancy for a Sales Executive. Details.

 

 

SCA are looking for a Breakfast Announcer for HOT FM Central Queensland.  Details.

 

 

ARN has a vacancy for an Account Director based in MelbourneDetails.

Grant Broadcasters are looking for a Sales Executive in Darwin for Hot 100 and Mix 104.9.  Details.

Hope 103.2 Sydney have a role for a Breakfast co-host. Details.

 

Grant Broadcasters are looking for a Program and Content Director for 7AD, 7BU and Sea FM based on the North West Coast of Tasmania.  Details.

NZME are looking for a Senior Brand Engagement Coordinator for ZM based in Auckland. Details.

 

Radio Release has a vacancy for a Release Coordinator based in Melbourne. Details.

Recent Comments

Toni Pipicelli has joined Foxtel as Group Program Manager for Smooth and Max.

Dan King, formerly of Nova, SCA and MCM, will join Foxtel in May as Sound Designer for Fox 8 and Arena.

 

"Dangerous” Dave Williams is moving to be anchor of The Rush Hour with James Brayshaw & Billy Brownless on Triple M Melbourne.

Jake Chapman has moved from Hot Tomato Gold Coast to Rebel FM.

 

Stephanie Hobbs is moving from SCA Townsville to the ARN Melbourne newsroom replacing Kiara Parker.

 
 

Most Read (Last 60 Days)

Adelaide Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. The Hospital Research Foundation Home Lottery The Hospital Research Foundation
4. Puratap Puratap Pty Ltd
5. Radio Rentals Radio Rentals Group

Brisbane Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Sportsbet.com.au Sportsbet Pty Ltd
5. 7-Eleven 7-Eleven Stores Pty Ltd

Central Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Australian Labor Party Australian Labor Party
4. Outdoor Elegance Outdoor Elegance
5. Dan Murphy's Woolworths Ltd

Gold Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Cricks Tweed Crick Auto Group
4. Dan Murphy's Woolworths Ltd
5. Kool Kids Early Learning Centres Kool Kids Early Learning Centres

Melbourne Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. The Royal Melbourne Hospital Home Lottery The Royal Melbourne Hospital Foundation
5. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd

Newcastle Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Joyce Mayne Harvey Norman Holdings Ltd
4. Nobby Kitchens Nobby Kitchens
5. Vickers Home Improvements Vickers Home Improvements

Perth Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
4. Intergenerational Report Department Of The Treasury
5. William Hill Australia App William Hill Australia Trading Pty Ltd

Sydney Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Mortgage House Mortgage House Of Australia
4. Brydens Brydens
5. Sportsbet.com.au Sportsbet Pty Ltd

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Melbourne Ratings

1 3AW 13.6 (12.8) Fairfax
2 ABC 774 10.7 (10.0) ABC
3 Fox FM 7.6 (8.5) SCA
4 Triple M 7.4 (6.8) SCA
5Nova 100 7.3(7.8)NE
6smoothfm 91.5 7.2(7.4)NE
7 KIIS 101.1 7.1 (6.3) ARN
  • 10+ share Mon-Sun, Survey 1/2015
  • Mix101.1 now KIIS 101.1 

Sydney Ratings

1 2GB 13.0 (12.1) MRN
2ABC 7029.5(8.5)ABC
3KIIS 10658.7(8.6) ARN
4WSFM 7.9(8.9)ARN
5Nova 96.9 7.6(7.5)NE
6smoothfm 95.3 7.3(6.6)NE
7triple j6.5(6.5) ABC
  • 10+ share Mon-Sun, Survey 1/2015

Canberra Ratings

1 104.7 17.3 (17.5) SCA
2 Mix 106.3 16.8 (15.9) SCA
3 ABC666 16.4 (15.6) ABC
4 triple j 10.0 (10.3) ABC
5 Classic FM 8.2 (10.2) ABC
6 Radio National 7.6 (6.9) ABC
7 2CC 7.0 (6.6) Capital
  • 10+ share Mon-Sun, Survey 2/2014

 

Adelaide Ratings

1 Mix 102.3 13.8 (15.5) ARN
2ABC89112.5(10.0) ABC
3Nova 91.911.3(11.2)NE
4FIVEaa 10.4(11.4)NE
5Triple M 9.7(10.8)NE
6Cruise 13239.2(8.1)ARN
7triple j8.3(6.6) ABC
8hit1075.9(8.1) SCA
  • 10+ share Mon-Sun, Survey 1/2015 (GfK)
  • hit107 on-air Oct 2014, was SAFM

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Perth Ratings

1 Mix 94.5 14.9 (13.8) SCA
296FM11.5(10.2)ARN
3 Nova 93.711.4 (12.6) NE
4ABC72010.3(9.6)ABC
5triple j 9.0(11.0) ABC
6 6PR 8.4(7.3)Fairfax
792.9 6.4(8.2) SCA
  • 10+ share Mon-Sun, Survey 1/2015
  • 96FM now owned by ARN

Central Coast Ratings

1 Sea FM 17.7 (12.4) SCA
2 2GO FM 13.2 (17.5) SCA
3 Star 104.5 11.4 (14.3) NE
4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 triple j 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
  • 10+ overall share Mon-Sun, Survey 1/2012
  • Nielsen Media Research

Albury Ratings

1 Star FM 22.9* (22.7)** SCA
2 The River 20.7* (27.0)** SCA
3 2AY 16.6* (11.9)** ACE
4 ABC Local Radio 14.0* (11.2)** ABC
5 triple j 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
  • 10+ share Mon-Sun, Survey 1/2014
  • * Xtra Research/ ** Nielsen 

Newcastle Ratings

1 KOFM 15.3 (15.3) SCA
2 ABC1233 11.9 (11.1) ABC
3NXFM 11.6(9.7) SCA
4New FM10.0(9.3)BOG
5 triple j 9.9 (10.8) ABC
6 2HD 9.8 (10.3) BOG
7 Classic FM 3.9 (4.7) ABC
  • 10+ Share Mon-Sun, Survey 3/2014

 

Brisbane Ratings

197.3FM14.6(12.3)ARN
2Nova 106.9 10.8(13.5)NE
3ABC61210.7(8.5) ABC
4triple j 9.4(9.0) ABC
5B105 9.3(9.7) SCA
6Triple M 8.7(8.8) SCA
7 4KQ 8.6 (7.1) ARN
  • 10+ share Mon-Sun, Survey 1/2015

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Gold Coast Ratings

1 Gold FM 14.3 (15.0) SCA
2 Hot Tomato 14.1 (13.9) HT
3 Sea FM 9.5 (8.8) SCA
4 triple j 9.4 (7.6) ABC
5 ABC 91.7 FM 6.7 (6.6) ABC
6 ABC612 3.3 (4.2) ABC
7 ABC FM 2.9 (2.2) ABC
  • 10+ Share Mon-Sun, Survey 3/2014

 

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
  • 10+ share Mon-Sun, Survey 1/2014
  • IRIS Research
CompanyStock IDPriceChange
Southern Cross Media
SXL
1.15
0.44%
APN News & Media
APN
1.02
0.49%
Fairfax Media
FXJ
0.965
2.66%
Macquarie Radio
MRN
1.10
0.00%
Pacific Star Network
PNW
0.285
0.00%
Oceania Capital
OCP
1.34
0.00%
Ten Network
TEN
0.222
1.14%
Seven West Media
SWM
1.41
-0.70%
Seven Group Holdings
SVW
7.16
0.99%
Nine Entertainment
NEC
2.10
-0.94%
Prime Media
PRT
0.880
0.57%

Most Commented (All Time)