Radio Today

The Key To Success

Brad March is a former CEO of the Austereo Network.

If there is one single biggest factor that contributes to a radio show, radio station, or any other business's success is its people.

People are what make the most difference.

You can have the latest technology or an expensive FM radio license or the great hot new brand but without the right people to create content, execute it, package it, market it, manage it and sell it – it’s really just worthless.

Any business that puts dollars ahead of people is making a big mistake.

Getting the right people who 'get it' is paramount. Making sure the right people are in the right jobs and roles is every Manager’s,
CEO's and Board’s responsibility. Any team or business needs a diversity of people. One of the biggest mistakes made by some management is hiring people just like themselves.

A show, station or any business needs a range of people – the analyticals, the drivers, entrepreneurial types, expressives and the amiables!

You need the 'stars' and you need the 'co-stars' - and you need the right teams, support and training around them. These people are the ones who create and breathe life into the values and culture of any organisation or team.

Choose carefully the people you work with and choose wisely the people you work for and those who work for you.

Also choosing the right people to mentor you could mean success or failure. Author Simon Sinuk says: "For the best companies hiring is like adopting a child"

And if you're an employee you should always remember that at the end of the day you really are only working for yourself and your own success.

Sir Richard Branson says this about people:

  • Put the team first
  • Be loyal
  • Face problems head on
  • Pick the right people
  • Reward talent
  • Help others
  • Respect other people

It’s a good summary. Ordinary people are capable of doing extraordinary things. 

Everyone wants to be successful.

The question is “are you prepared to really do what it takes to be successful”.

The people who succeed usually live more in the present, are realistic, develop commitments, keep obligations, are open to change, assertive, proactive, self accountable, enhance other people’s lives and, importantly, learn from their mistakes.

 

Brad March is a former CEO of the Austereo Network

 

Published on Friday, 15 June 2012 07:00



Francine (8:14am 15 Jun 2012)
Its refreshing to hear from someone with your success and experience recognising the value of people in this day and age.
Too often we forget what its really all about and you've summed it up well Brad
kim (8:29am 15 Jun 2012)
heres to diversity in the workplace . like the line ' ordinary people doing extraordinary things'
Daryl Missen (9:18am 15 Jun 2012)
Sensational article Brad.
Written by a true 'leader', a people person, and an inspiring human being.
scott (9:45am 15 Jun 2012)
Thanks for sharing. Some great advice and tips there.
Ian (10:25am 15 Jun 2012)
Brad is this how you operated or what you believe now. If during your tenure as CEO - people were the key - why wasn't Austereo listed as one of the best places to work?
Paul (11:28am 15 Jun 2012)
Ive read Bransons book and like his summary on people .
Now there's someone who treats his staff like family and gets the results. Its about finding the balance between people and profits surely ?
Dave Cox (11:54am 15 Jun 2012)
Great article Brad, thanks for the reminder...
Surround yourself with the right mix of people, it's the key to business and to life.
Tim (12:16pm 15 Jun 2012)
Couldnt agree more with your article Brad and agree with ( most of ) the comments
GD (1:54pm 15 Jun 2012)
Brilliant article Inspiring stuff Some good philosophy
to live by
Geoff Field (5:29pm 15 Jun 2012)
Great advice Brad and I agree with Dave.
Anonymous (6:00pm 15 Jun 2012)
If only this was how our radio companies were run Everybody would be better off - employees , management and shareholders and the listening public.
Anonymous (6:04pm 15 Jun 2012)
totally agree that the right people make or break a manager. I learnt a lot from Brad, and took those lessons through my entire career, but I also learnt that if you crossed Brad, he would hunt you down and ruin your life. People live and learn, and most feared the man. But an awesome radio brain.
Peter (7:39pm 15 Jun 2012)
Brad taught me most of what I know about radio. A great mentor who likes to win. A true leader. He's very direct and can be tough but I always found him to be fair and very good to the people around him.
alan (9:39pm 15 Jun 2012)
Great vision Radio needs more leaders like you !!!
katherine hynes (3:14am 16 Jun 2012)
Great article Brad. Thank you. In radio and in any industry it's the right people and the right mix of people that's most important.
As a former Sydney Breakfast co-star (2WS, 2SM, 2KY) I could appreciate my role, and those around me, all contributed to the final product. In a high tech world, it's lovely to hear that it's really the people and their talents that matter.

- Katherine Hynes
Actress / Voiceover Artist / Host
http://www.katherinehynes.com/
Wayne Whale (10:07am 16 Jun 2012)
I thought all you needed was a really good automation system
Abe (11:23am 16 Jun 2012)
Totally agree. Without our staff, we've got nothing.

I think of both my staff and VoiceOver contractors as family, I think it's how you get their best work. Staff aren't a liability, they're an asset :)
mb (12:27pm 16 Jun 2012)
the problem of course with people is that they're human and that brings about all sorts of problems - ego, politics, salary demands etc etc
Charlie (4:23pm 16 Jun 2012)
All any company is wether it's big or small is its people
Sometimes management forget this and fire and re hire only to have the same problem over again Companies need to train and direct their staff to get the best out of their people.
Marcus (12:44pm 18 Jun 2012)
Love that article! Nice work!
EP (10:25pm 18 Jun 2012)
Its refreshing to see one of the leaders in radio who will acknowledge the real reason behind a radio stations success
EP (10:29pm 18 Jun 2012)
And great products and ratings don't result from just one person It is always a collabaritive team effort that gets it there

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Triple M Sydney have vacancies for two Tactics Coordinators. Details.

 

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Canberra Ratings

1 FM104.7 23.9 (18.6) SCA
2 Mix 106.3 16.8 (12.3) SCA
3 ABC 666 14.0 (14.9) ABC
4 triple j 8.4 (10.9) ABC
5 ABCFM 7.1 (10.0) ABC
6 Radio National 6.9 (8.7) ABC
7 2CA 6.8 (5.3) Capital
  • 10+ overall share Mon-Sun, Survey 1/2013
  • Nielsen Media Research

Gold Coast Ratings

1 Sea FM 16.3 (12.6) SCA
2 Gold FM 15.1 (14.9) SCA
3 Hot Tomato 14.0 (14.7) Hot Tomato
4 triple j 8.9 (8.9) ABC
5 ABC 91.7 FM 5.9 (4.8) ABC
6 ABC612 4.0 (4.6) ABC
7 4RN 3.3 (3.1) ABC
  • 10+ Overall Share Mon-Sun, Survey 1/2013
  • Nielsen Media Research

 

Brisbane Ratings

1 97.3FM 12.9 (12.0) ARN
2 Nova 106.9 12.5 (11.9) dmg
3 B105 11.5 (11.6) SCA
4 Triple M 11.0 (9.9) SCA
5 ABC612 9.9 (10.6) ABC
6 triple j 7.0 (7.2) ABC
7 4BC 6.5 (6.8) Fairfax
  • 10+ overall share Mon-Sun, Survey 3/2013
  • Nielsen Media Research

Perth Ratings

1 Mix 94.5 13.3 (13.8) SCA
2 96FM 12.7 (11.4) Fairfax
3 Nova 93.7 12.3 (11.9) dmg
4 triple j 10.2 (10.8) ABC
5 ABC720 9.6 (9.1) ABC
6 92.9 9.4 (9.7) SCA
7 6PR 8.3 (9.7) Fairfax
  • 10+ overall share Mon-Sun, Survey 3/2013
  • Nielsen Media Research

Auckland Ratings

1 Newstalk ZB 13.3 (13.9) TRN
2 Coast  8.3 (9.6) TRN
3 Classic Hits 6.8 (6.1) TRN
4 The Edge 6.4 (7.4) Mediaworks
5 Mai FM 5.7 (4.3) Mediaworks
6 ZM 5.6 (6.3) TRN
7 The Breeze 5.4 (7.2) Mediaworks
  • 10+ share, Survey 1/2013

Christchurch Ratings

1 Newstalk ZB 16.2 (17.1) TRN
2 More FM 10.0 (10.4) Mediaworks
3 The Breeze 8.2 (6.6) Mediaworks
4 The Rock 8.1 (9.4) Mediaworks
5 The Edge 8.0 (7.6) Mediaworks
6 Coast 7.7 (6.1) TRN
7 The Sound 7.3 (7.8) Mediaworks
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Wellington Ratings

1 Newstalk ZB 13.1 (11.5) TRN
2 ZM 12.9 (15.0) TRN
3 The Breeze 12.6 (10.5) Mediaworks
4 Classic Hits 8.6 (8.1) TRN
5 The Rock 6.9 (7.4) Mediaworks
=6 The Edge 6.3 (5.3) Mediaworks
=6 The Sound 6.3 (-) Mediaworks
  • 10+ share, Survey 1/2013

Newcastle Ratings

1 KOFM 21.4 (15.6) SCA
2 NXFM 14.4 (17.1) SCA
3 triple j 11.4 (12.0) ABC
4 ABC1233 10.0 (10.8) ABC
5 2HD 8.6 (11.6) BOG
6 New FM 8.2 (8.0) BOG
7 Classic FM 2.7 (2.6) ABC
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Adelaide Ratings

1 Mix 102.3 14.5 (14.8) ARN
2 ABC891 12.3 (11.2) ABC
3 Fiveaa 10.9 (11.9) dmg
4 Nova 91.9 10.7 (9.4) dmg
5 Triple M 10.0 (9.6) SCA
6 SAFM 9.2 (9.1) SCA
7 Cruise 1323 7.4 (7.9) ARN
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  • Nielsen Media Research

Wollongong Ratings

1 I98 28.5 (23.0) WIN
2 Wave FM 17.3 (17.9) GRANT
3 97.3 FM 11.4 (15.0) ABC
4 Triple J 7.1 (7.2) ABC
5 2GB 5.4 (4.6) MRN
6 2Day FM 4.3 (3.3) SCA
7 ABC 702 3.4 (3.6) ABC
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Central Coast Ratings

1 Sea FM 17.7 (12.4) SCA
2 2GO FM 13.2 (17.5) SCA
3 Star 104.5 11.4 (14.3) DMG
4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 Triple J 5.8 (5.2) ABC
7 WS FM 2.8 (0.7) ARN
  • 10+ overall share Mon-Sun, Survey 1/2012
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Melbourne Ratings

1 3AW 12.7 (12.6) Fairfax
2 ABC 774 11.4 (11.4) ABC
3 Fox FM 9.6 (9.2) SCA
4 Gold 8.6 (8.7) ARN
5 Triple M 8.3 (7.6) SCA
6 Nova 100 7.3 (8.0) dmg
7 Mix 101.1 6.6 (6.2) ARN
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Sydney Ratings

1 2GB 14.7 (13.2) Macquarie
2 ABC 702 9.5 (9.4) ABC
3 2Day FM 8.5 (8.4) SCA
4 WSFM 7.0 (8.5) ARN
5 Nova 96.9 6.9 (6.7) dmg
6 Triple M 6.4 (6.4) SCA
7 Mix 106.5 5.7 (4.4) ARN
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Adelaide Advertisers

1. Puratap Puratap Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. The Good Guys The Good Guys
4. Foodland Metcash Trading Ltd
5. Foster Carer Government Of South Australia

Brisbane Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Stay Tuned For The RETUNE Dept Of Broadband, Comms & The Digital Economy
4. Battery World Battery World Ltd
5. Tall Trees Care Communities Tall Trees Care Communities

Central Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Central Coast Holden Central Coast Holden
4. Give Me 5 For Kids Southern Cross Austereo Pty Ltd
5. Broadcast Services Australia (BSA) Recruitment Broadcast Services Australia Ltd

Geelong Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Guide To Geelong Guide To Geelong
3. STIHL STIHL Pty Ltd
4. National Tiles National Tiles Co Pty Ltd
5. Dry July Dry July Foundation

Gold Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. National Tiles National Tiles Co Pty Ltd
4. Give Me 5 For Kids Southern Cross Austereo Pty Ltd
5. Grand Motors Toyota Grand Motors Pty Ltd

Melbourne Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Chemist Warehouse Chemist Warehouse
4. The Pancake Parlour Lovely Pancakes Pty Ltd
5. Chris & Marie's Plant Farms Hello Hello Pty Ltd

Newcastle Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Joyce Mayne Harvey Norman Holdings Ltd
4. WOW Marketing Accelerator Universal Stars Pty Ltd
5. Give Me 5 For Kids Southern Cross Austereo Pty Ltd

Perth Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Officeworks Coles Group Ltd (Wesfarmers Ltd)
3. ECU - Edith Cowan University Edith Cowan University
4. Woolworths Woolworths Ltd
5. AVELING Tony Aveling & Associates Pty Ltd

Sydney Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Peter's Of Kensington Peter's Of Kensington
3. One Solutions One Solutions Corporation Pty Ltd
4. Body Corporate Services (BCS) Body Corporate Services Pty Ltd
5. Target Coles Group Ltd (Wesfarmers Ltd)
Company Stock ID Price Change
Southern Cross Austereo
SXL
1.36
0.37%
Fairfax Media
FXJ
0.520
0.97%
Macquarie Radio Network
MRN
0.750
0.00%
Prime Media
PRT
1.00
-4.29%
Pacific Star Network
PNW
0.200
0.00%
APN News & Media
APN
0.280
3.70%
Oceania
OCP
1.60
0.00%
Ten Network
TEN
0.270
0.00%
Seven Network
SVW
7.07
3.51%