Radio Today

The Key To Success

Brad March is a former CEO of the Austereo Network.

If there is one single biggest factor that contributes to a radio show, radio station, or any other business's success is its people.

People are what make the most difference.

You can have the latest technology or an expensive FM radio license or the great hot new brand but without the right people to create content, execute it, package it, market it, manage it and sell it – it’s really just worthless.

Any business that puts dollars ahead of people is making a big mistake.

Getting the right people who 'get it' is paramount. Making sure the right people are in the right jobs and roles is every Manager’s,
CEO's and Board’s responsibility. Any team or business needs a diversity of people. One of the biggest mistakes made by some management is hiring people just like themselves.

A show, station or any business needs a range of people – the analyticals, the drivers, entrepreneurial types, expressives and the amiables!

You need the 'stars' and you need the 'co-stars' - and you need the right teams, support and training around them. These people are the ones who create and breathe life into the values and culture of any organisation or team.

Choose carefully the people you work with and choose wisely the people you work for and those who work for you.

Also choosing the right people to mentor you could mean success or failure. Author Simon Sinuk says: "For the best companies hiring is like adopting a child"

And if you're an employee you should always remember that at the end of the day you really are only working for yourself and your own success.

Sir Richard Branson says this about people:

  • Put the team first
  • Be loyal
  • Face problems head on
  • Pick the right people
  • Reward talent
  • Help others
  • Respect other people

It’s a good summary. Ordinary people are capable of doing extraordinary things. 

Everyone wants to be successful.

The question is “are you prepared to really do what it takes to be successful”.

The people who succeed usually live more in the present, are realistic, develop commitments, keep obligations, are open to change, assertive, proactive, self accountable, enhance other people’s lives and, importantly, learn from their mistakes.

 

Brad March is a former CEO of the Austereo Network

 

Published on Published on Friday, 15 June 2012 07:00



Francine(8:14am 15 Jun 2012)
Its refreshing to hear from someone with your success and experience recognising the value of people in this day and age.
Too often we forget what its really all about and you've summed it up well Brad
kim(8:29am 15 Jun 2012)
heres to diversity in the workplace . like the line ' ordinary people doing extraordinary things'
Daryl Missen(9:18am 15 Jun 2012)
Sensational article Brad.
Written by a true 'leader', a people person, and an inspiring human being.
scott(9:45am 15 Jun 2012)
Thanks for sharing. Some great advice and tips there.
Ian(10:25am 15 Jun 2012)
Brad is this how you operated or what you believe now. If during your tenure as CEO - people were the key - why wasn't Austereo listed as one of the best places to work?
Paul(11:28am 15 Jun 2012)
Ive read Bransons book and like his summary on people .
Now there's someone who treats his staff like family and gets the results. Its about finding the balance between people and profits surely ?
djcox(11:54am 15 Jun 2012)
Great article Brad, thanks for the reminder...
Surround yourself with the right mix of people, it's the key to business and to life.
Tim(12:16pm 15 Jun 2012)
Couldnt agree more with your article Brad and agree with ( most of ) the comments
GD(13:54pm 15 Jun 2012)
Brilliant article Inspiring stuff Some good philosophy
to live by
Geoff Field(17:29pm 15 Jun 2012)
Great advice Brad and I agree with Dave.
Anonymous(18:00pm 15 Jun 2012)
If only this was how our radio companies were run Everybody would be better off - employees , management and shareholders and the listening public.
Anonymous(18:04pm 15 Jun 2012)
totally agree that the right people make or break a manager. I learnt a lot from Brad, and took those lessons through my entire career, but I also learnt that if you crossed Brad, he would hunt you down and ruin your life. People live and learn, and most feared the man. But an awesome radio brain.
Peter(19:39pm 15 Jun 2012)
Brad taught me most of what I know about radio. A great mentor who likes to win. A true leader. He's very direct and can be tough but I always found him to be fair and very good to the people around him.
alan(21:39pm 15 Jun 2012)
Great vision Radio needs more leaders like you !!!
katherinehynes(3:14am 16 Jun 2012)
Great article Brad. Thank you. In radio and in any industry it's the right people and the right mix of people that's most important.
As a former Sydney Breakfast co-star (2WS, 2SM, 2KY) I could appreciate my role, and those around me, all contributed to the final product. In a high tech world, it's lovely to hear that it's really the people and their talents that matter.

- Katherine Hynes
Actress / Voiceover Artist / Host
http://www.katherinehynes.com/
Wayne Whale(10:07am 16 Jun 2012)
I thought all you needed was a really good automation system
Abe(11:23am 16 Jun 2012)
Totally agree. Without our staff, we've got nothing.

I think of both my staff and VoiceOver contractors as family, I think it's how you get their best work. Staff aren't a liability, they're an asset :)
mb(12:27pm 16 Jun 2012)
the problem of course with people is that they're human and that brings about all sorts of problems - ego, politics, salary demands etc etc
Charlie(16:23pm 16 Jun 2012)
All any company is wether it's big or small is its people
Sometimes management forget this and fire and re hire only to have the same problem over again Companies need to train and direct their staff to get the best out of their people.
Marcus(12:44pm 18 Jun 2012)
Love that article! Nice work!
EP(22:25pm 18 Jun 2012)
Its refreshing to see one of the leaders in radio who will acknowledge the real reason behind a radio stations success
EP(22:29pm 18 Jun 2012)
And great products and ratings don't result from just one person It is always a collabaritive team effort that gets it there

 Post Anonymously 

   I am a real live breathing human person

 

96.5 Wave FM has a vacancy for an On-Air Personality/Image Producer in Wollongong. Details.

 

Grant Broadcasters have a role for a Sales Manager at Mix 104.9 & Hot 100 in Darwin.  Details.

 

The Barefoot Investor has a vacancy for a Head of Content based in Melbourne. Details.

 

SCA has a vacancy for a Breakfast Announcer based in Esperance W.A. Details.

 

ARN has a vacancy for a Campaign and Activations Manager based in Brisbane. Details.

 

Got a question? Got a suggestion?

Got a Story?

Email Blair anytime here.

 

Fairfax Radio Network has a vacancy for a Weekend News Journalist based in Sydney. Details.

 

Radio Release has a vacancy for a Release Coordinator based in Melbourne. Details.

 

96FM in Perth has a vacancy for a Promotions Manager on a 12 month maternity contract. Details.

 

SCA has a vacancy for a Workday Announcer in Bunbury W.A. Details.

 

Nova Entertainment has a vacancy for an Ideas Director based in Melbourne. Details.

 

Dean Buchanan  has been appointed as Managing Director of TRN New Zealand.

 

Peter Samios is taking up a position as content director at Star FM Dubbo. He was with 2SM in production.

 

Catherine Sligar is leaving her post at Radio Release® after a nine month stint as Release Coordinator.

 

Brendan Egan has moved and been promoted to a new role with Grant Broadcasters as a Network Producer in their Hub operations. 

 

Michael Moffee Moffett is the new PD at 2ST/POWER FM/ Hot Country 

Paul Bartlett is now GM at Grant Broadcasters at Launceston’s LAFM and Chilli FM

Jodie Williams is set to join Triple Z in Lismore, NSW.

 

Channel 7’s Paul Burt joins 4BC.

 

Andrew ‘Dunks’ Dunkerley is returning to the position of Program Director with Snow FM and 2XL.

 

Beth Krapljanov has landed  her first full-time job in radio at Spirit FM in Broome. Beth recently attended Central Institute of Technology in Perth.

 

Canberra Ratings

1 104.7 17.3 (17.5) SCA
2 Mix 106.3 16.8 (15.9) SCA
3 ABC666 16.4 (15.6) ABC
4 triple j 10.0 (10.3) ABC
5 Classic FM 8.2 (10.2) ABC
6 Radio National 7.6 (6.9) ABC
7 2CC 7.0 (6.6) Capital
  • 10+ overall share Mon-Sun, Survey 2/2014
  • GFK

Gold Coast Ratings

1 Gold FM 15.0 (17.1)* SCA
2 Hot Tomato 13.9 (12.3)* HT
3 Sea FM 8.8 (10.9)* SCA
4 triple j 7.6 (8.0)* ABC
5 ABC 91.7 FM 6.6 (5.6)* ABC
6 ABC612 4.2 (4.7)* ABC
7 4RN 2.7 (3.0)* ABC
  • 10+ Overall Share Mon-Sun, Survey 2/2014
  • * previous survey

 

Brisbane Ratings

1 97.3FM 13.8 (15.3) ARN
2 Nova 106.9 11.7 (11.6) NovaEnt
3 ABC612 10.8 (9.2) ABC
4 B105 9.4 (10.1) SCA
5 Triple M 9.1 (9.3) SCA
6 4KQ 8.0 (7.3) ARN
7 triple j 7.5 (7,2) ABC
8 Magic882 5.0 (5.2) Fairfax
9 4BC 4.4 (4.9) Fairfax
  • 10+ overall share Mon-Sun, Survey 5/2014
  • GfK

Perth Ratings

1 Mix 94.5 14.2 (15.1) SCA
2 Nova 93.7 12.4 (11.8) NovaEnt
3 96FM 10.7 (11.1) Fairfax
4 triple j 10.3 (9.7) ABC
5 6PR 10.2 (9.0) Fairfax
6 ABC720 10.0 (10.6) ABC
7 92.9 8.0 (9,3) SCA
  • 10+ overall share Mon-Sun, Survey 5/2014
  • GfK

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Newcastle Ratings

1 KOFM 15.3 (16.1)* SCA
2 ABC1233 11.1 (12.0)* ABC
3 triple j 10.8 (11.2)* ABC
4 2HD 10.3 (8.8)* BOG
5 NXFM 9.7 (10.3)* SCA
6 New FM 9.3 (8.4)* BOG
7 Classic FM 4.7 (5.1)* ABC
  • 10+ Overall Share Mon-Sun, Survey 2/2014
  • * GfK  Survey 1/2014

 

Adelaide Ratings

1 Mix 102.3 15.9 (16.3) ARN
2 FIVEaa 11.4 (10.6) NovaEnt
3 ABC891 10.9 (10.8) ABC
4 Nova 91.9 10.4 (10.8) NovaEnt
5 Triple M 9.2 (9.1) SCA
6 Cruise 1323 8.7 (8.5) ARN
7 SAFM 8.0 (6.8) SCA
8 triple j 7.1 (7.6) SCA
  • 10+ overall share Mon-Sun, Survey 5/2014
  • GfK

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
         
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • IRIS Research

Central Coast Ratings

1 Sea FM 17.7 (12.4) SCA
2 2GO FM 13.2 (17.5) SCA
3 Star 104.5 11.4 (14.3) NovaEnt
4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 Triple J 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
  • 10+ overall share Mon-Sun, Survey 1/2012
  • Nielsen Media Research

Albury Ratings

1 Star FM 22.9* (22.7)** SCA
2 The River 20.7* (27.0)** SCA
3 2AY 16.6* (11.9)** ACE
4 ABC Local Radio 14.0* (11.2)** ABC
5 Triple J 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
  • 10+ overall share Mon-Sun, Survey 1/2014
  • * Xtra Research/ ** Nielsen 

Melbourne Ratings

3AW 13.9 (12.8) Fairfax
ABC 774 11.7 (13.1) ABC
Fox FM 7.8 (7,2) SCA
Triple M 7.6 (7.6) SCA
Gold 7.2 (7.6) ARN
Nova 100 6.8 (6.7) NovaEnt
smoothfm 91.5 6.6 (6.7) NovaEnt
Mix 101.1 6.2 (7.1) ARN
  • 10+ share Mon-Sun, Survey 5/2014 (GfK)

CompanyStock IDPriceChange
Southern Cross Media
SXL
1.08
0.47%
Fairfax Media Group
FXJ
0.870
0.58%
Macquarie Radio Network
MRN
1.14
1.79%
Pacific Star Network
PNW
0.290
0.00%
APN News & Media
APN
0.770
4.05%
Oceania Capital
OCP
1.44
0.00%
Ten Network
TEN
0.250
-1.96%
Seven West Media
SWM
1.84
-1.34%
Seven Group Holdings
SVW
7.69
0.26%
Nine Entertainment
NEC
2.15
2.38%
Prime Media Group
PRT
1.02
2.00%