The Key To Success

Brad March is a former CEO of the Austereo Network.

If there is one single biggest factor that contributes to a radio show, radio station, or any other business's success is its people.

People are what make the most difference.

You can have the latest technology or an expensive FM radio license or the great hot new brand but without the right people to create content, execute it, package it, market it, manage it and sell it – it’s really just worthless.

Any business that puts dollars ahead of people is making a big mistake.

Getting the right people who 'get it' is paramount. Making sure the right people are in the right jobs and roles is every Manager’s,
CEO's and Board’s responsibility. Any team or business needs a diversity of people. One of the biggest mistakes made by some management is hiring people just like themselves.

A show, station or any business needs a range of people – the analyticals, the drivers, entrepreneurial types, expressives and the amiables!

You need the 'stars' and you need the 'co-stars' - and you need the right teams, support and training around them. These people are the ones who create and breathe life into the values and culture of any organisation or team.

Choose carefully the people you work with and choose wisely the people you work for and those who work for you.

Also choosing the right people to mentor you could mean success or failure. Author Simon Sinuk says: "For the best companies hiring is like adopting a child"

And if you're an employee you should always remember that at the end of the day you really are only working for yourself and your own success.

Sir Richard Branson says this about people:

  • Put the team first
  • Be loyal
  • Face problems head on
  • Pick the right people
  • Reward talent
  • Help others
  • Respect other people

It’s a good summary. Ordinary people are capable of doing extraordinary things. 

Everyone wants to be successful.

The question is “are you prepared to really do what it takes to be successful”.

The people who succeed usually live more in the present, are realistic, develop commitments, keep obligations, are open to change, assertive, proactive, self accountable, enhance other people’s lives and, importantly, learn from their mistakes.


Brad March is a former CEO of the Austereo Network


Francine(21:14 14 Jun 2012)
Its refreshing to hear from someone with your success and experience recognising the value of people in this day and age.
Too often we forget what its really all about and you've summed it up well Brad
kim(21:29 14 Jun 2012)
heres to diversity in the workplace . like the line ' ordinary people doing extraordinary things'
Daryl Missen(22:18 14 Jun 2012)
Sensational article Brad.
Written by a true 'leader', a people person, and an inspiring human being.
scott(22:45 14 Jun 2012)
Thanks for sharing. Some great advice and tips there.
Ian(23:25 14 Jun 2012)
Brad is this how you operated or what you believe now. If during your tenure as CEO - people were the key - why wasn't Austereo listed as one of the best places to work?
Paul(0:28 15 Jun 2012)
Ive read Bransons book and like his summary on people .
Now there's someone who treats his staff like family and gets the results. Its about finding the balance between people and profits surely ?
djcox(0:54 15 Jun 2012)
Great article Brad, thanks for the reminder...
Surround yourself with the right mix of people, it's the key to business and to life.
Tim(1:16 15 Jun 2012)
Couldnt agree more with your article Brad and agree with ( most of ) the comments
GD(2:54 15 Jun 2012)
Brilliant article Inspiring stuff Some good philosophy
to live by
Geoff Field(6:29 15 Jun 2012)
Great advice Brad and I agree with Dave.
Anonymous(7:00 15 Jun 2012)
If only this was how our radio companies were run Everybody would be better off - employees , management and shareholders and the listening public.
Anonymous(7:04 15 Jun 2012)
totally agree that the right people make or break a manager. I learnt a lot from Brad, and took those lessons through my entire career, but I also learnt that if you crossed Brad, he would hunt you down and ruin your life. People live and learn, and most feared the man. But an awesome radio brain.
Peter(8:39 15 Jun 2012)
Brad taught me most of what I know about radio. A great mentor who likes to win. A true leader. He's very direct and can be tough but I always found him to be fair and very good to the people around him.
alan(10:39 15 Jun 2012)
Great vision Radio needs more leaders like you !!!
katherinehynes(16:14 15 Jun 2012)
Great article Brad. Thank you. In radio and in any industry it's the right people and the right mix of people that's most important.
As a former Sydney Breakfast co-star (2WS, 2SM, 2KY) I could appreciate my role, and those around me, all contributed to the final product. In a high tech world, it's lovely to hear that it's really the people and their talents that matter.

- Katherine Hynes
Actress / Voiceover Artist / Host
Wayne Whale(23:07 15 Jun 2012)
I thought all you needed was a really good automation system
Abe(0:23 16 Jun 2012)
Totally agree. Without our staff, we've got nothing.

I think of both my staff and VoiceOver contractors as family, I think it's how you get their best work. Staff aren't a liability, they're an asset :)
mb(1:27 16 Jun 2012)
the problem of course with people is that they're human and that brings about all sorts of problems - ego, politics, salary demands etc etc
Charlie(5:23 16 Jun 2012)
All any company is wether it's big or small is its people
Sometimes management forget this and fire and re hire only to have the same problem over again Companies need to train and direct their staff to get the best out of their people.
Marcus(1:44 18 Jun 2012)
Love that article! Nice work!
EP(11:25 18 Jun 2012)
Its refreshing to see one of the leaders in radio who will acknowledge the real reason behind a radio stations success
EP(11:29 18 Jun 2012)
And great products and ratings don't result from just one person It is always a collabaritive team effort that gets it there

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