Celebrate the Imperfections

A somewhat famous performer once said:

“All of you, and all of me, all your curves and all your edges, all your perfect imperfections”

And he was spot on. Obviously he wasn’t talking about radio stations or radio shows, but he might as well have been.

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Don't let life get in the way

Lamberts Beach, QueenslandThis is not an article about radio.

Well it kind of is, but only in the loose sense that a radio, or any, career can have an impact on maintaining friendships due to the need (particularly early) to move around the country or in some cases the world.

So whilst there is kind of a tenuous link, this article really isn’t about radio as such.

Let me explain.

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Swan to Fox makes sense

Last week SCA announced that Chrissie Swan would join “Fifi & Dave” on Fox Breakfast in Melbourne each Friday at 8am.

It’s a smart move. For both parties, and for quite different reasons.

I’m not privy to the background behind ARN’s decision to exit Chrissie from Mix last year, however decisions like that are not taken lightly, and it would clearly have been well-considered.

Notwithstanding that, I don’t expect many (even ARN) would disagree that Chrissie is an extremely talented broadcaster who resonates (particularly) with female listeners.

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Haters gonna hate

Successful brands, irrespective of whether they are radio stations, breakfast shows or in any other category, are bold and unapologetic about who and what they are.

They understand that to be successful means, amongst other things, ensuring that you are distinctive enough so that a segment of the audience dislikes  what you do.

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Reality has nothing to do with 'real'

Whenever a new Breakfast show in a metropolitan or major regional market is announced there tends to be one of three reactions. 
 
The first is those who are supportive "these guys are awesome, the show will rock";
 
The second the doubters "never rated these guys and I don't know what XYZ programmer sees in them";

 

The third is the critic of part of the casting "I love X, but surely they could have found someone better than Y".

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Good to Great

Hosting Breakfast radio, irrespective of market size or format, is a tough gig.

As the on-air figureheads of the radio station the talent obviously carry enormous influence over the success, or otherwise, of the station.

Breakfast is a trade-off. On the positive side the talent, certainly in metropolitan markets, are paid exceptionally well and they enjoy the side benefits that the significant boost to their profile brings.

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Heritage airplay is not a gender issue


Commercial Radio is often an easy target for criticism; airplay for Australian music, support for new music, dayparting, online streaming royalties.

Some of that criticism is fair, and some is not. The most recent criticism comes courtesy of Tina Arena, who has a new album out (reset).

Arena has stated that the Australian music industry is biased against females who have to work harder than males to achieve success.

Arena has said; "It is very difficult to be a female in the industry in Australia, yes absolutely.

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Sydney in 2014. Intriguing.


The news that everyone had expected was confirmed last week with ARN announcing that Kyle & Jackie O will join the soon to be renamed, and reformatted, Mix 106.5.

It is clear from the sizzle reel that 106.5, which appears almost certain to be called KIIS, will be a CHR/Pop station occupying a frontal position with 2Day and Nova 96.9.

It’s a powerful move, and one that will be likely to change the landscape of Sydney FM radio.

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Reines criticism unfair

Ros Reines (pictured) has written a piece in the Daily Telegraph criticising female (FM) radio hosts for being 'ditzy' and not 'raising the level of debate'.

Reines has focused primarily on Sophie Monk following her fill-in role for Fifi Box on the Today Network and saying that Monk's departure has now meant FM radio content has intellectually skyrocketed.

In part Reines has said;

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Is The Voice the best way to get airplay


Commercial Radio has always been an easy target for criticism over support for new Australian artists.

It is cyclical. At various points in the cycle the criticism has a slightly different focus. 

In the 90’s, the common criticism was that radio was too focused on playing new music by heritage artists, such as Jimmy Barnes (pictured) and that new artists simply couldn’t get a look in.

In the early 2000’s it went the other way. 

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Hope Media has a vacancy for a Content Director - Sydney.  Details

 
 
 
 

Nova Entertainment has a vacancy for a Drive Show Producer for Fiveaa Adelaide. Details

 
 
 
 
 
 
 
 

Grant Broadcasters has a vacancy for an Infrastructure & Development Manager - Digital Media. Details.

 
 
 
 
 
 
 

C91.3 in South-West Sydney & Macarthur have two vacancies for Journalists. Details.

 

 
 
 
 
 
 
 
 
 
 
 

Hope Media in Sydney has a vacancy for a Producer for the Open House program. Details.

 

 
 
 

97.3 Coast FM Mandurah is looking for a Music Director/Announcer. Details.

 

 

 
 
 
 

Chilli FM has a vacancy for an Announcer / Music Director. Details.

 
 
 
 
 
 
 
 

SCA has a vacancy for an Announcer/Music Director in Newcastle.  Details.

 
 
 
 
 
 
 

Fresh 92.7 Adelaide is looking for a Sales Coordinator . Details.

 

 
 

Nova Entertainment has a vacancy for a Technology Manager. - Adelaide. Details.

 
 
 
 
 
 
 
 

Tasmanian Broadcasters has a vacancy for a Journalist / News Presenter - Hobart. Details.

 
 
 
 
 
 
 
 

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