Everyone Has A Story

Stories or Stats?

Statistics are a necessary part of everyday business life, and radio is no exception. But in a creative enterprise it's often difficult to resist the forces of hard data & analytics overpowering the risks, leaps of imagination and Stories needed to produce fresh, innovative content and promotions.

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5 Essentials for Year 5

When Radio Today launched in 2012, my first article was about the 5 Essentials for radio brand growth for the following 5 years  So here we are in 2016, year 5 already (!), time to review and update ...

This is not about predictions

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Research Decoded #3: Share Delight

Continuing our journey through the jungle of research jargon, we now come to TSL & Average Audience/Share.

Last time, we explored how it all starts with Cume

But what happens next ? Once you've stimulated a flow of listeners coming through the door? Is a healthy Share the ultimate measure of programming success? We'll also talk to Brad March on this burning question.

TSL (Time Spent Listening) and Share are bonded together, because the former drives the latter. But firstly ...

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Research Decoded #2: Cumulatively-Speaking

It all starts here.

Without Cumulative audience, there's nothing - it's the essential fuel of radio audience measurement.

Next in my series on decoding common research jargon, we explore the practicalities of interpreting "cume" (for short) results, and what actions can improve them.

Whether you say Tomāto or Tomäto, its a major talking point on survey day.

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Research Decoded #1: The Psycho Word

Research for radio comes in all shapes and sizes, with a truckload of jargon, and its fair share of folk wisdom and myths.

In this new series, I'll cut through the technical buzz words, to decode research concepts in common use, but not always understood.

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Confessions of A Diary Keeper

Each survey day generates great heat and emotion, as revenue and reputations go on the block.

But what's often forgotten in the rush, is how the cold numbers actually come from real people.

Here's just one Australian diary-keeper's story, along with some technical background, and CRA comments to help shed light on the mystique and myths of the ratings ...

 

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Your CHR Couch Potato Guide To The Big Game

Big talking points on RT this year are the Australian CHR (Contemporary Hit Radio) battles. Especially the 3-way in Sydney of course, but efficiencies of network branding mean sooner or later there's an inevitable flow-on to other markets.

Your comments passionately debate the moves, which is all part of the fun.

Top-40/CHR has always been a gladiatorial format for both players, and baying, blood-thirsty spectators alike!

 

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Strategy Playbook: #3 Did Your Marketing "Work"

So far in this series we've covered #1 Ratings Realities and #2 Content-Cume vs. Passive-Habit

This time I discuss how to avoid just "throwing money at a survey", and being very clear about what you're really trying to achieve.

What 's the measurable outcome? Do your campaign goals match OR contradict your brand-values and long-term objectives? 

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Strategy Playbook: #2 Content-Cume vs. Passive-Habit

Last time, I kicked off this new series on the fundamentals of programming strategy, with Ratings Realities.

How to lay your strategic foundation, by understanding the real drivers of our ratings methodologies in Australia & NZ. "Win breakfast, win the day" means the #1 goal is attracting cume(cumulativeaudience/reach) from breakfast & heavy listeners in your target.

The next step is identifying how your particular format and competitive situation is affected by Content-Cume vs. Passive-Habit, and understanding why TV campaigns & big contest prizes may not work!

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Strategy Playbook: #1 Ratings Realities


In this new series I'll go behind the scenes, to reveal the practical fundamentals of building a successful programming strategy.

In commercial radio, content success is ultimately benchmarked by ratings. So a core understanding of the methodology and how to play to it is the essential Step 1.

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7HO FM Hobart is looking for a Promotions Manager. Details.

 
 
 
 
 
 
 

Chilli 90.1 and LAFM are looking for a Promotions Manager based in Launceston. Details.

 
 
 
 
 
 
 
 

Gulf News Broadcasting based in Dubai are looking for a Head of Content. Details.

 

 
 

West Coast Radio has a vacancy for a Direct Sales Rep. .Details.

 

 

 

 

 

 
 

Wave FM has a vacancy for a Workday Personality / Social Media Manager. .Details

 

 
 
 
 
 
 

96five has a vacancy for a Casual Producer.  Details

 
 
 
 
 
 

ZM has a vacancy for a Breakfast Producer based in Auckland. Details.

 
 

ARN has a vacancy for a Broadcast Engineer based in Melbourne. .Details.

 

 

 
 
 
 
 

Recent Comments

Rob McCasker will be the new Breakfast Executive Producer/ Anchor for Jodie & Soda on Mix102.3.

 

After a 29 year career with ABC radio, Peter Riley hosted his final program as the breakfast host on ABC Illawarra.
 

 

 

 
 
 

Damon Wise the GM of both SEA and Heart in Hobart will wrap up with the group on April 7th

Greg Tremain will be joining the Australian Radio Network in the newly created position of Partnerships Director.


 

 

 

 

 

Tom Martin the CD of Adelaide community station Fresh 92.7, has landed the Breakfast EP’s gig for Heidi, Will and Woody at hit929 Perth.

 
 
 
 

After 23 years on-air, Hilary Barry has decided to depart MediaWorks in New Zealand.

 

 
 
 
 
 

Kathy Gramp will be stepping down as Non-Executive Director at the SCA June Board meeting.

 

 
 
 
 
 

Toni Street and Sam Wallace will be the hosts of a new entertainment show on NZME’s The Hits

 

Liam Renton has been announced as the new Promotions Manager of Hot91/Zinc FM on the Sunshine Coast

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Former 4BC News Director Scott Mayman joins the Super Radio Network as the new breakfast presenter on Radio 97 Tweed Heads,

 
 
 
 
 

Nicole Bence is joining NOVA Entertainment as thier new Digital Commercial Director 

 

 
 
 

Most Read (Last 30 Days)

Adelaide Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. MasterChef Australia Network Ten Pty Ltd
5. Sportsbet.com.au Sportsbet Pty Ltd

Brisbane Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. MasterChef Australia Network Ten Pty Ltd
5. Australian Electoral Commission Australian Electoral Commission

Central Coast Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Domayne Harvey Norman Holdings Ltd
3. Ettalong Diggers Ettalong Beach War Memorial Club Ltd
4. Best & Less Best & Less Pty Ltd
5. Rebel Sport Super Retail Group Ltd

Gold Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Various Artists - RnB Fridays : Volume 2 Universal Music Australia Pty Ltd
4. Pacific Fair AMP Ltd
5. Beds 'R' Us Beds 'R' Us Pty Ltd

Melbourne Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Sportsbet.com.au Sportsbet Pty Ltd
4. Coles Coles Group Ltd (Wesfarmers Ltd)
5. MasterChef Australia Network Ten Pty Ltd

Newcastle Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Nobby Kitchens Nobby Kitchens
4. Finance Ezi Finance Ezi Pty Ltd
5. Newcastle Hire Cars Newcastle Hire Cars

Perth Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. MasterChef Australia Network Ten Pty Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Sportsbet.com.au Sportsbet Pty Ltd
5. Keturah Day Spa Keturah Day Spa

Sydney Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Bing Lee Bing Lee Electrics Pty Ltd
3. MasterChef Australia Network Ten Pty Ltd
4. Coles Coles Group Ltd (Wesfarmers Ltd)
5. Mortgage House Mortgage House Pty Ltd

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
  • 10+ share Mon-Sun, Survey 1/2014
  • IRIS Research

Wellington Ratings

  NewstalkZB 14.5 (15.3) NZME
  The Breeze 12.5 (13.7) Mediaworks
  The Hits 9.4   NZME
  ZM 6.7 (11.3) NZME
  The Sound 9.8 (7.5) Mediaworks
  The Rock 6.8 (7.4) Mediaworks
  The Edge 7.5 (6.6) Mediaworks
  Coast 4.9 (5.7) NZME
  • 10+ share, Survey 2/2014

Warrnambool Ratings

1 Coast FM 37.7 - Ace
2 3YB 21.7 - Ace
3 triple j 7.3 - ABC
4 ABC Local Radio 4.0 - ABC
5 ABC Radio Nat. 2.5 - ABC
6 Classic FM 1.5 - ABC
  • 10+ share Mon-Sun, Survey 1/2015
  • Xtra Research

Sydney Ratings

 

 

  2GB 12.8 (12.8) MRN
 ABC 702 10.3 (10.3) ABC
  WSFM 6.5 (7.6) ARN
  TRIPLE M 6.1 (6.0) SCA
 KIIS 1065 8.9(7.7) ARN
 smoothfm 95.3 6.9 (7.4) NE
 Nova 96.9 7.1(7.2)NE
 triple j7.0(7.5) ABC
  • 10+ share Mon-Sun, Survey  8/2015

 

Perth Ratings

  Mix 94.5 15.0 (150) SCA
  Nova 93.7 13.7 (12.0) NE
  96FM 7.9 (7.7) ARN
  triple j 9.7 (11.3) ABC
 ABC72010.0(9.6)ABC
  hit 929 10.9 (9.8) SCA
  6PR 8.2(7.8)MRN
  6IX 4.3 (4.5) CAP
  • 10+ share Mon-Sun, Survey 1/2016
 
 

Newcastle Ratings

1 KOFM 1563 (15.3) SCA
2 ABC1233 13.6 (11.9) ABC
3NXFM 10.7(11.6) SCA
4 2HD 10.4 (9.8) BOG
5 Triple J 9.9 (9.9) ABC
6New FM8.5(10.0)BOG
7 Classic FM 4.0 (3.) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Melbourne Ratings

 

  3AW 12.9 (1.3) MRN
  ABC 774 11.1 (10.3) ABC
  Gold 8.9 (8.2) ARN
  Triple M 6.9 (6.7) SCA
  Fox FM 8.6 (9.7) SCA
  smooth935 6.9 (7.1) NE
  KIIS 101.1 6.4 (6.8) ARN
 Nova 100 6.0(6.8)NE
  • 10+ share Mon-Sun, Survey 1/2016
 

Gold Coast Ratings

1 Hot Tomato 14.2 (14.1) HT
2 Gold FM 11.9 (14.3) SCA
3 Sea FM 9.6 (9.5) SCA
4 ABC 91.7FM 7.9 (6.7) ABC
5 triple j 7.8 (9.4) ABC
6 ABC612 5.2 (3.3) ABC
7 Radio National 2.5 (2.3) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Christchurch Ratings

  Newstalk ZB 15.3 (17.0) NZME
  More FM 14.6 (10.7) Mediaworks
  The Breeze 9.9 (10.2) Mediaworks
  The Rock 8.6 (9.0) Mediaworks
  The Edge 6.9 (6.9) Mediaworks
  The Sound 9.0 (6.0) Mediaworks
  The Hits 3.5 (5.7) NZME
  • 10+ share, Survey 2/2014

Canberra Ratings

  104.7 17.9 (18.8) SCA
  ABC666 15.9 (15.3) ABC
  Mix 106.3 13.6 (13.9) SCA
  Classic FM 10.0 (8.6) ABC
  triple j 8.2 (8.2) ABC
  2CC 6.8 (6.1) Capital
  2CA 6.0 (5.5) Captial
  Radio National 3.9 (3.6) ABC
  • 10+ share Mon-Sun, Survey 3/2015

 

Brisbane Ratings

 

 97.3FM12.1(13.5)ARN
 Nova 106.9 11.0(12.7)NE
 ABC6129.6(12.6) ABC
  4MMM 10.8 (8.4) SCA
 hit105.3 10.3(10.7) SCA
  4KQ 8.2 (8.0) ARN
  TRIPLE J 8.4 (7.3) ABC
  4BC 5.0 (4.6) MRN
 Magic 882 2.8(4.6) MRN
  • 10+ share Mon-Sun, Survey 1/2016
  • B105 now hit105.3

Auckland Ratings

  Newstalk ZB 13.4 (13.4) TRN
  Coast  7.8 (9.6) TRN
  The Edge 7.7 (78.) Mediaworks
  The Breeze 7.8 (7.0) Mediaworks
  The Hits 5.3 (6.7) TRN
  ZM 4.5 (5.9) TRN
  Mai FM 5.2 (5.2) TRN
  • 10+ share, Survey 2/2014

Adelaide Ratings

 

  Mix 102.3 11.4 (13.0) ARN
 Nova 91.9 11.6 (11.2) NE
  FIVEaa 9.6 (10.2) NE
 ABC89112.6(12.4) ABC
  Cruise 7.2 (8.5) ARN
  Triple M 10.2 (8.7) SCA
  hit107 10.1 (8.4) SCA
 triple j 8.1 (6.8) ABC
  • 10+ share Mon-Sun, Survey 1/2016 (GfK)
 
CompanyStock IDPriceChange
Southern Cross Media
SXL
1.20
1.27%
APN News & Media
APN
0.630
-1.56%
Fairfax Media
FXJ
0.800
-1.23%
Macquarie Radio
MRN
0.850
0.00%
Pacific Star Network
PNW
0.200
0.00%
Oceania Capital
OCP
1.60
6.67%
Ten Network
TEN
0.970
-0.51%
Seven West Media
SWM
1.14
1.79%
Nine Entertainment
NEC
1.22
0.83%
Prime Media
PRT
0.330
1.54%

 

 
 
 

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