Radio Today

Strategy Playbook: #2 Content-Cume vs. Passive-Habit

Last time, I kicked off this new series on the fundamentals of programming strategy, with Ratings Realities.

How to lay your strategic foundation, by understanding the real drivers of our ratings methodologies in Australia & NZ. "Win breakfast, win the day" means the #1 goal is attracting cume(cumulativeaudience/reach) from breakfast & heavy listeners in your target.

The next step is identifying how your particular format and competitive situation is affected by Content-Cume vs. Passive-Habit, and understanding why TV campaigns & big contest prizes may not work!

Read more...

Published on Tuesday, 27 May 2014 06:00 Category: Eriks Celmins

Strategy Playbook: #1 Ratings Realities


In this new series I'll go behind the scenes, to reveal the practical fundamentals of building a successful programming strategy.

In commercial radio, content success is ultimately benchmarked by ratings. So a core understanding of the methodology and how to play to it is the essential Step 1.

Read more...

Published on Monday, 05 May 2014 06:00 Category: Eriks Celmins

Don't Just Analyse-Synthesise & Conceptualise!


What happens when any kind of listener research or feedback comes in the door? We analyse it of course.

But that's not enough!

Why do we also need to "Synthesise & Conceptualise"?

Read more...

Published on Monday, 07 April 2014 06:00 Category: Eriks Celmins

Is Talent the New Strategy?


After survey, station & group execs and consultants disappear for a day or two of the programming "strategy" meeting. Calendar the next one after Survey 1 Tues 11 March. Must be post-Olympics, when a noun so easily turns into a verb, like podiumed or medalled!

For many years this has been a soul-searching trawl through the survey and other research, followed by a deep review of target, music, content, imaging and marketing, resulting in an action-plan for the next survey.

But how does this model hold up in 2014?

Read more...

Published on Monday, 03 March 2014 06:00 Category: Eriks Celmins

Do Your Fans Think You Rock?

The #1 challenge in any listener research & feedback program, is keeping your fans entertained and coming back for more.

People's attention spans are short with busy lifestyles, marketing bombardment, and social media conditioning.

Our new 2014 InsiderFocus video, showcases our solution to this growing issue.

Read more...

Published on Thursday, 16 January 2014 06:00 Category: Eriks Celmins

Personality Research Secrets Revealed! pt 2


There's no hotter topic right now than the personality show dramas, spearheaded by the epic Kyle & Jackie O saga (cue v/o "In a world ...).

But what really goes on behind the scenes at the radio networks, when plotting the next chessboard move? Whether at times of turmoil, ongoing maintenance, or succession planning?

This is truly a high-stakes, dark blend of art and science, where research plays a mostly hidden role ...

Yesterday, in Part 1, Eriks revealed the background to personality research, how it used to be done and what has filled the gap now. Today, he reveals the practicalities of personality research and which show, in his 30+ year career, is the all-time best-testing team he has ever seen ...

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Published on Friday, 15 November 2013 07:00 Category: Eriks Celmins

Personality Research Secrets Revealed! pt 1


There's no hotter topic right now than the personality show dramas, spearheaded by the epic Kyle & Jackie O saga (cue v/o "In a world ...).

But what really goes on behind the scenes at the radio networks, when plotting the next chessboard move? Whether at times of turmoil, ongoing maintenance, or succession planning?

This is truly a high-stakes, dark blend of art and science, where research plays a mostly hidden role ...

Read more...

Published on Thursday, 14 November 2013 06:00 Category: Eriks Celmins

Time to Play SWOT!

It's mid-October, and several major show changes already announced for 2014.

This could be the biggest upheaval in the commercial landscape since the Nova launches, especially in Melbourne. And the rumour mill grinds on about further movements, like this here.

More entertaining than the Melbourne Cup, to speculate and bet on, like here.

And for all stations in the respective competitor sets, it means an intense review of market position, and planning for what-if ratings&revenue scenarios. Maybe starting with a SWOT Analysis, which anyone can do, with these tips ...

Read more...

Published on Monday, 21 October 2013 06:00 Category: Eriks Celmins

Dear Diary ...

To a radio person this traditionally says Survey Diary. Where are they placed, where do we send the street team, who's filling them out, will I get one myself (it happens!), will they fall our way this time, and so on?

But there's another diary, totally in your control, that you should be just as concerned about.

Read more...

Published on Monday, 09 September 2013 06:00 Category: Eriks Celmins

The Power of Permission: a Practical View

On the surface we live in an ever more transparent culture, where nothing is private anymore, and almost every detail of daily life and what's on your mind, can be shared on Facebook, Twitter etc.

To paraphrase Roy & HG "too much sharing is not enough".

But in a contradictory, opposite trend for marketers and researchers, it's becoming more and more difficult to reach people, to promote your offering and gather feedback.

The #1 essential for interaction with your listeners in this firewall culture is The Power of Permission!

Read more...

Published on Wednesday, 07 August 2013 06:00 Category: Eriks Celmins

 

98five Sonshine FM has a vacancy for a Content Director based in Perth. Details.

 

Got a question? Got a suggestion?

Got a Story?

Email Blair anytime here.

 

6IX has a vacancy for an Audio Producer. .Details.

 

SCA has a vacancy for a Social Media Strategist based in Melbourne.  Details

 

2GB has a vacancy for a Senior Network Support Engineer. Details.

 

Smooth FM are looking for Casual Announcers for Sydney and Melbourne. Details.

 

 

6PR has a vacancy for a Breakfast Producer. Details.

 

4 People Media in Melbourne are looking for a National Sales Account Executive. Details.

 

2GB has a vacancy for a Broadcast Technician. Details.

 

SCA are looking for a Journalist/Newsreader at Triple M & SAFM Adelaide. Details.

 

Crocmedia has a vacancy for a Commercial Director. Details.

 

 

Former MCM Head Simon Joyce as joined 'Brand New Media' overseeing Australia & New Zealand.

 

 

Steve Rowe has resigned from 7HOFM to return to New Zealand.

 

Josh McCabe is leaving SAFM to take up the role of Music Director at Nova 93.7 in Perth

 

 

Group CEO of Mediaworks, Sussan Turner, has resigned.

 

Chris Bean has left RCS Australia for a new role as Vice President IT for RCS in New York.

 

Simon Love is leaving radio and 3AW in late July to join Sky News as a journalist in Melbourne

 

Graham Hasler, VIP Relationship Manager at Light FM Melbourne, has left the station.

 

Todd Gray is now Announcer/ Floater at Redwave Media in Perth

 

Heidi Roberts is the new Assistant Breakfast Producer at 92.9 Perth.

 

Jamie McTavish is Authentic Entertainment’s (formerly MCM) new Creative Director

 

Canberra Ratings

1 104.7 17.3 (17.5) SCA
2 Mix 106.3 16.8 (15.9) SCA
3 ABC666 16.4 (15.6) ABC
4 triple j 10.0 (10.3) ABC
5 Classic FM 8.2 (10.2) ABC
6 Radio National 7.6 (6.9) ABC
7 2CC 7.0 (6.6) Capital
  • 10+ overall share Mon-Sun, Survey 2/2014
  • GFK

Gold Coast Ratings

1 Gold FM 17.1* (15.1)** SCA
2 Hot Tomato 12.3* (13.4)** HT
3 Sea FM 10.9* (14.5)** SCA
4 triple j 8.0* (9.1)** ABC
5 ABC 91.7 FM 5.6* (5.3)** ABC
6 ABC612 4.7* (3.9)** ABC
7 4RN 3.0* (2.8)** ABC
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • * GfK / ** Nielsen

 

Brisbane Ratings

1 97.3FM 15.3 (13.9) ARN
2 Nova 106.9 11.6 (12.8) NovaEnt
3 B105 10.1 (10.6) SCA
4 Triple M 9.3 (8.6) SCA
5 ABC612 9.2 (9.2) ABC
6 4KQ 7.3 (6.8) ARN
7 triple j 7.2 (8.0) ABC
  • 10+ overall share Mon-Sun, Survey 4/2014
  • GfK

Perth Ratings

1 Mix 94.5 15.1 (14.5) SCA
2 Nova 93.7 11.8 (11.4) NovaEnt
3 96FM 11.1 (10.6) Fairfax
4 ABC720 10.6 (11.0) ABC
5 triple j 9.7 (11.7) ABC
6 92.9 9.3 (8.5) SCA
7 6PR 9.0 (7.9) Fairfax
  • 10+ overall share Mon-Sun, Survey 4/2014
  • GfK

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Newcastle Ratings

1 KOFM 16.1* (18.7)** SCA
2 ABC1233 12.0* (10.2)** ABC
3 triple j 11.2* (10.7)** ABC
4 NXFM 10.3* (16.7)** SCA
5 2HD 8.8* (9.9)** BOG
6 New FM 8.4* (9.9)** BOG
7 Classic FM 5.1* (3.0)** ABC
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • * GfK / ** Nielsen

 

Adelaide Ratings

1 Mix 102.3 16.3 (16.7) ARN
=2 Nova 91.9 10.8 (11.7) NovaEnt
=2 ABC891 10.8 (10.7) ABC
3 FIVEaa 10.6 (11.3) NovaEnt
4 Triple M 9.1 (9.4) SCA
5 Cruise 1323 8.5 (7.9) ARN
6 triple j 7.6 (6.8) SCA
  • 10+ overall share Mon-Sun, Survey 4/2014
  • GfK

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
         
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • IRIS Research

Central Coast Ratings

1 Sea FM 17.7 (12.4) SCA
2 2GO FM 13.2 (17.5) SCA
3 Star 104.5 11.4 (14.3) NovaEnt
4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 Triple J 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
  • 10+ overall share Mon-Sun, Survey 1/2012
  • Nielsen Media Research

Albury Ratings

1 Star FM 22.9* (22.7)** SCA
2 The River 20.7* (27.0)** SCA
3 2AY 16.6* (11.9)** ACE
4 ABC Local Radio 14.0* (11.2)** ABC
5 Triple J 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
  • 10+ overall share Mon-Sun, Survey 1/2014
  • * Xtra Research/ ** Nielsen 

Melbourne Ratings

1 ABC 774 13.1 (12.3) ABC
2 3AW 12.8 (12.5) Fairfax
=3 Gold 7.6 (8.8) ARN
=3 Triple M 7.6 (6.9) SCA
4 Fox FM 7.2 (6.9) SCA
5 Mix 101.1 7.1 (7.1) ARN
=6 Nova 100 6.7 (6.9) NovaEnt
=6 smoothfm 91.5 6.7 (6.9) NovaEnt
  • 10+ share Mon-Sun, Survey 4/2014 (GfK)

CompanyStock IDPriceChange
Southern Cross Media
SXL
1.23
0.82%
Fairfax Media Group
FXJ
0.925
0.54%
Macquarie Radio Network
MRN
1.12
-5.88%
Pacific Star Network
PNW
0.310
0.00%
APN News & Media
APN
0.755
-0.66%
Oceania Capital
OCP
1.42
0.00%
Ten Network
TEN
0.287
-0.86%
Seven West Media
SWM
1.92
-1.28%
Seven Group Holdings
SVW
7.77
0.13%
Nine Entertainment
NEC
2.13
0.00%
Prime Media Group
PRT
1.02
-0.49%