News is often in the news. Whether it's the massive downsizing of print media, the potential merging of metro and regional media companies, or the mistakes in identifying the Boston fugitives, there's constant analysis of journalism and its future in a touch&swipe world.
Radio has traditionally held the high ground for fast delivery of breaking news about world-changing events to the largest possible number of people.
And news credibility has long been the cornerstone of many powerhouse radio stations, especially full service and talk radio.
But has news become no more than an undifferentiated commodity, not only compared to other radio brands, but also other news media?
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Monday, 29 April 2013 06:00 Category: Eriks Celmins
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The eternal debate!
Should it be 'gut feel" or "you can't manage it if you don't measure it"?
How can you possibly be wonderfully creative with people constantly waving stats at you, vs. don't make a move unless you've researched it first?
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Thursday, 14 March 2013 06:00 Category: Eriks Celmins
With Australia Day still top of mind, it's timely to think about which version of Australia is your target?
Because there is more than one, and there are many benefits for content, promotions, marketing, ratings and revenue to really find out, and not just assume, the DNA of your own market.
The good news is there's an easy, free, online tool to do this!
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Thursday, 31 January 2013 06:00 Category: Eriks Celmins
A final thought for the year, with Australian Survey 8 numbers thrown into the Christmas rush.
It's what your listeners say that counts.
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Tuesday, 04 December 2012 06:00 Category: Eriks Celmins
Commercial radio is ignoring potentially successful “hidden formats”!
It’s a conspiracy to keep innovative new formats, songs, artists, and talk voices from ever going to air.
Caused by ratings-obsession, ad-revenue, enormous profits for shareholders, creativity-suppressing research, narrow vision and lack of courage.
Reality or myth?
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Thursday, 15 November 2012 06:00 Category: Eriks Celmins
It’s not easy keeping up with the Big Picture of radio’s longer-term business direction, when information sources are fragmented, the industry changes daily, and you’re too busy dealing with the demands of the next 4 minutes of a 24/7 operation, let alone the next 4 years!
However help is literally at hand or thumb, with the new release of PwC Outlook Australian Entertainment and Media 2012-2016, in both hard copy and web app versions here
What’s the “new normal”, what does it mean for radio, What’s In It For Me?
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Wednesday, 12 September 2012 06:00 Category: Eriks Celmins
This has no connection with the very funny movie about British politics!
It is about The Loop that drives our actions every minute of every day, conscious and unconscious, and has a major impact on how our listeners use radio.
It also matters because the marketing world, on which commercial radio depends for revenue, is heavily into the neuroscience of consumer behaviour, fuelled by continuous breakthroughs in understanding purchase decisions.
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Thursday, 16 August 2012 06:00 Category: Eriks Celmins
Don’t listen too closely to your active listeners - they’re too biased!
Traditional thinking says focussing too much on your core listeners will lead you down the path of narrowing your appeal to just a few “rusted-on” fans, becoming less attractive to a wider audience, and limiting your share potential.
You’re only preaching to the converted, and you need to go after the “passive majority”, not the “active minority”.
Here’s a reality check on why there are much bigger risks in under-valuing your most loyal and active listeners.
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Friday, 11 May 2012 06:00 Category: Eriks Celmins
Social media have changed forever how we connect and communicate at all levels of our life, work and society. Though still a wild-west territory for traditional media and marketing, with well-publicised misfires and below-the-radar success stories.
Print is in fundamental upheaval, while radio as the original interactive, mobile, “wireless” medium has been presented with countless opportunities to regenerate itself (again!), by using these shiny, new tools to connect with your listeners, and drive fresh content.
Leon Byner, long-time presenter of dmg’s FIVEaa morning talk show in Adelaide, is breaking new ground, intensively harnessing the power of social media to source and support his content.
Leon’s 10+ shares are trending 13.8%, 15.7%, 14.6% (#1), 16% (#1), currently 3.1% clear of the next ranked station. And while ratings success in talk radio is multi-faceted, at the very least, this trend runs in parallel with the growth of nearly 6,000 Likes for his Don’t Sell Australia Short Facebook page since January 2011.
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Thursday, 05 April 2012 06:00 Category: Eriks Celmins
Time to put on the beret, overalls and safety-glasses, and blow-up some radio myths.
Those musty, dusty, ingrained bits of radio folk-wisdom that have been around forever, but proven to be disconnected from how our listeners actually use radio.
At the same time I’ll offer alternative thoughts for synchronising your strategy and content with listener realities.
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Tuesday, 20 March 2012 06:00 Category: Eriks Celmins
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