Research Decoded #1: The Psycho Word

Research for radio comes in all shapes and sizes, with a truckload of jargon, and its fair share of folk wisdom and myths.

In this new series, I'll cut through the technical buzz words, to decode research concepts in common use, but not always understood.

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Confessions of A Diary Keeper

Each survey day generates great heat and emotion, as revenue and reputations go on the block.

But what's often forgotten in the rush, is how the cold numbers actually come from real people.

Here's just one Australian diary-keeper's story, along with some technical background, and CRA comments to help shed light on the mystique and myths of the ratings ...

 

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Your CHR Couch Potato Guide To The Big Game

Big talking points on RT this year are the Australian CHR (Contemporary Hit Radio) battles. Especially the 3-way in Sydney of course, but efficiencies of network branding mean sooner or later there's an inevitable flow-on to other markets.

Your comments passionately debate the moves, which is all part of the fun.

Top-40/CHR has always been a gladiatorial format for both players, and baying, blood-thirsty spectators alike!

 

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Strategy Playbook: #3 Did Your Marketing "Work"

So far in this series we've covered #1 Ratings Realities and #2 Content-Cume vs. Passive-Habit

This time I discuss how to avoid just "throwing money at a survey", and being very clear about what you're really trying to achieve.

What 's the measurable outcome? Do your campaign goals match OR contradict your brand-values and long-term objectives? 

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Strategy Playbook: #2 Content-Cume vs. Passive-Habit

Last time, I kicked off this new series on the fundamentals of programming strategy, with Ratings Realities.

How to lay your strategic foundation, by understanding the real drivers of our ratings methodologies in Australia & NZ. "Win breakfast, win the day" means the #1 goal is attracting cume(cumulativeaudience/reach) from breakfast & heavy listeners in your target.

The next step is identifying how your particular format and competitive situation is affected by Content-Cume vs. Passive-Habit, and understanding why TV campaigns & big contest prizes may not work!

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Strategy Playbook: #1 Ratings Realities


In this new series I'll go behind the scenes, to reveal the practical fundamentals of building a successful programming strategy.

In commercial radio, content success is ultimately benchmarked by ratings. So a core understanding of the methodology and how to play to it is the essential Step 1.

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Don't Just Analyse-Synthesise & Conceptualise!


What happens when any kind of listener research or feedback comes in the door? We analyse it of course.

But that's not enough!

Why do we also need to "Synthesise & Conceptualise"?

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Is Talent the New Strategy?


After survey, station & group execs and consultants disappear for a day or two of the programming "strategy" meeting. Calendar the next one after Survey 1 Tues 11 March. Must be post-Olympics, when a noun so easily turns into a verb, like podiumed or medalled!

For many years this has been a soul-searching trawl through the survey and other research, followed by a deep review of target, music, content, imaging and marketing, resulting in an action-plan for the next survey.

But how does this model hold up in 2014?

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Do Your Fans Think You Rock?

The #1 challenge in any listener research & feedback program, is keeping your fans entertained and coming back for more.

People's attention spans are short with busy lifestyles, marketing bombardment, and social media conditioning.

Our new 2014 InsiderFocus video, showcases our solution to this growing issue.

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Personality Research Secrets Revealed! pt 2


There's no hotter topic right now than the personality show dramas, spearheaded by the epic Kyle & Jackie O saga (cue v/o "In a world ...).

But what really goes on behind the scenes at the radio networks, when plotting the next chessboard move? Whether at times of turmoil, ongoing maintenance, or succession planning?

This is truly a high-stakes, dark blend of art and science, where research plays a mostly hidden role ...

Yesterday, in Part 1, Eriks revealed the background to personality research, how it used to be done and what has filled the gap now. Today, he reveals the practicalities of personality research and which show, in his 30+ year career, is the all-time best-testing team he has ever seen ...

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SCA is looking for an Announcer / Promotions Assistant in Dubbo. Details

 

Power FM Bega has a vacancy for a Breakfast Anchor and Music Director. Details.

 
 
 

Grant Broadcasters has a vacancy for a Creative Writer based in Maroochydore. Details.

6PR has a vacancy for a Morning Producer. Details.

 

Triple M Brisbane is looking for an Announcer / Assistant Music Director.  Details

 

SCA has a vacancy for a Senior Digital Video Producer- Melbourne. Details.

 

Triple M Brisbane has a vacancy for an Executive Producer for The Grill Team. Details.

 

 

SCA are looking for a Breakfast Audio Producer for Hit 107 Adelaide. Details.

 

 

 

 

C91.3 FM Campbelltown has a vacancy for a Sales Executive. Details.

Nova 93.7 Perth has a vacancy for a Creative Writer. Details.

Star 104.5 Central Coast are looking for a Music Director / Announcer. Details.

 

Grant Broadcasters has a vacancy for an Imaging Producer in Geelong. Details.

106fivefm has a vacancy for a General Manager based on the Sunshine Coast. Details.

.

Rait FM Papua New Guinea has a vacancy for an Operations Manager / Program Director. Details.

ARN has a vacancy for a Creative Writer based in Sydney.  Details.

.

 Chilli 90.1 FM has a vacancy for a Breakfast Personality. Details.

 

 

Authentic Entertainment is looking to appoint a Senior National Project ManagerDetails.

 

 

 

 

 

 

 

 

 
 
 
 

Sony Music has a vacancy for a Marketing Manager based in Sydney. Details

 
 
 
 

 Capital Radio Network is looking for a Production Manager / Announcer in Goulburn. Details.

LA FM and Chilli FM are looking for a Program Director. Details.

6PR has a vacancy for a Producer for Perth Tonight. Details.

Recent Comments

NOVA Entertainment has promoted Tamie Williams to the new position of National Head of Direct Sales.

 

2XL’s Andrew Page will make his Metro debut next month joining MRN 4BC Newsroom.

 

 

 
 

Garry Dean is new the Creative Director for Nova 93.7.

 

 
 

Marc McCreadie is the new Program Manager of Capital Radio Network’s 2CA Canberra.

 
 

Christian Argenti will host the new show, The Greatest Years in Music across 36 LocalWorks stations.

 

ARN has appointed Sue Carter as the new CD for Mix102.3 and Cruise 1323 in Adelaide

 
 

Sarah Tinsley is joining ARN as their National Legal and Business Affairs Director.

 
 

Ciaran Davis has been appointed the new CEO of APN, the parent company of ARN.

Tamie Williams to the new position of National Head of Direct Sales with Nova Entertainment.

 

 

 

 
 
 
 

Bianca Dye has left the i98 Breakfast show and “is off to pursue her bucket list and chase some new opportunities”.

 
 
 
 

Amy Moon has been appointed General Manager at Joy 94.


 

 

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Adelaide Advertisers

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4. Puratap Puratap Pty Ltd
5. Big W Woolworths Ltd

Brisbane Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Woolworths Woolworths Ltd
4. McDonald's Create Your Taste McDonald's Australia Ltd
5. Coles Coles Group Ltd (Wesfarmers Ltd)

Central Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Ettalong Diggers Ettalong Beach War Memorial Club Ltd
4. Never Let A Mate Walk Home Drunk Campaign Pedestrian Council Of Australia Ltd
5. Gosford RSL Club Gosford RSL Club

Gold Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. ARB 4X4 Accessories ARB Corporation Ltd
4. Woolworths Woolworths Ltd
5. Currumbin Wildlife Sanctuary Currumbin Wildlife Sanctuary

Melbourne Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Big W Woolworths Ltd
4. Chemist Warehouse Chemist Warehouse
5. Back To Work State Revenue Office Victoria (State Govt Of VIC)

Newcastle Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Vodafone Vodafone Pty Ltd
4. Finance Ezi Finance Ezi Pty Ltd
5. Dial Before You Dig Dial Before You Dig Services Ltd

Perth Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
4. ECU - Edith Cowan University Edith Cowan University
5. Big W Woolworths Ltd

Sydney Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Peter's Of Kensington Peter's Of Kensington
3. Bing Lee Bing Lee Electrics Pty Ltd
4. Big W Woolworths Ltd
5. Brydens Brydens

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
  • 10+ share Mon-Sun, Survey 1/2014
  • IRIS Research

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Warrnambool Ratings

1 Coast FM 37.7 - Ace
2 3YB 21.7 - Ace
3 triple j 7.3 - ABC
4 ABC Local Radio 4.0 - ABC
5 ABC Radio Nat. 2.5 - ABC
6 Classic FM 1.5 - ABC
  • 10+ share Mon-Sun, Survey 1/2015
  • Xtra Research

Sydney Ratings

 

1 2GB 11.9 (12.6) MRN
2KIIS 1065 8.9(8.9) ARN
3 WSFM 8.5 (8.2) ARN
4ABC 7028.0(8.0)ABC
5smoothfm 95.3 7.6 (7.4) NE
5 Triple M 7.2 (5.8) SCA
5Nova 96.9 6.8(7.6)NE
7triple j6.5(6.0) ABC
  • 10+ share Mon-Sun, Survey 3/2015

Perth Ratings

1 Mix 94.5 13.5 (13.9) SCA
2 triple j 12.0 (9.2) ABC
3 Nova 93.7 11.3 (11.1) NE
496FM10.9(11.3)ARN
5ABC7209.8(10.7)ABC
6 6PR 7.2(9.0)MRN
7hit 92.9 7.2(6.5) SCA
8 6IX 6.0 (4.9) CAP
  • 10+ share Mon-Sun, Survey 3/2015
  • 96FM now owned by ARN / 6PR owned by MRN

Newcastle Ratings

1 KOFM 1563 (15.3) SCA
2 ABC1233 13.6 (11.9) ABC
3NXFM 10.7(11.6) SCA
4 2HD 10.4 (9.8) BOG
5 Triple J 9.9 (9.9) ABC
6New FM8.5(10.0)BOG
7 Classic FM 4.0 (3.) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Melbourne Ratings

 

1 3AW 13.7 (15.4) MRN
2 ABC 774 11.5 (10.4) ABC
3 Triple M 7.9 (7.4) SCA
3 Gold 7.9 (6.8) ARN
4 smooth935 7.4 (6.9) NE
5 Fox FM 6.9 (6.9) SCA
6Nova 100 6.3(6.7)NE
7 KIIS 101.1 6.2 (6.1) ARN
  • 10+ share Mon-Sun, Survey 3/2015
  • Mix101.1 now KIIS 101.1 

Gold Coast Ratings

1 Hot Tomato 14.2 (14.1) HT
2 Gold FM 11.9 (14.3) SCA
3 Sea FM 9.6 (9.5) SCA
4 ABC 91.7FM 7.9 (6.7) ABC
5 triple j 7.8 (9.4) ABC
6 ABC612 5.2 (3.3) ABC
7 Radio National 2.5 (2.3) ABC
  • 10+ Share Mon-Sun, Survey 3/2014

 

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Canberra Ratings

  104.7 18.5 (17.0) SCA
  Mix 106.3 11.6 (15.1) SCA
  ABC666 15.3 (17.4) ABC
  triple j 8.5 (8.1) ABC
  Classic FM 9.3 (9.9) ABC
  2CA 7.0 (5.6) Captial
  2CC 6.0 (6.3) Capital
  Radio National 3.0 (4.0) ABC
  • 10+ share Mon-Sun, Survey 1/2015

 

Brisbane Ratings

197.3FM13,7(14.3)ARN
2Nova 106.9 12.3(11.6)NE
3ABC61210.8(10.7) ABC
4 4MMM 9.1 (7.6) SCA
5hit105.3 8.0(8.2) SCA
6 TRIPLE J 7.8 (8.9) ABC
74KQ 7.7(8.7) ARN
84BC 5.0(4.6) MRN
  • 10+ share Mon-Sun, Survey 3/2015
  • B105 now hit105.3

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Adelaide Ratings

1 Mix 102.3 14.3 (13.6) ARN
2Nova 91.9 12.4 (12.0) NE
3ABC89112.3(12.3) ABC
4FIVEaa 12.0(11.1)NE
5 Cruise 8.8 (8.3) ARN
6triple j 8.7 (9.1) ABC
7Triple M 8.5(8.4)SCA
8hit1076.0(6.0) SCA
  • 10+ share Mon-Sun, Survey 2/2015 (GfK)
  • hit107 on-air Oct 2014, was SAFM
CompanyStock IDPriceChange
Southern Cross Media
SXL
0.955
-3.05%
APN News & Media
APN
0.700
-0.71%
Fairfax Media
FXJ
0.805
-3.01%
Macquarie Radio
MRN
1.08
0.00%
Pacific Star Network
PNW
0.280
0.00%
Oceania Capital
OCP
1.25
0.00%
Ten Network
TEN
0.195
0.00%
Seven West Media
SWM
1.01
-1.46%
Nine Entertainment
NEC
1.50
-1.95%
Prime Media
PRT
0.665
-2.21%

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