5 Essentials for Year 5

When Radio Today launched in 2012, my first article was about the 5 Essentials for radio brand growth for the following 5 years  So here we are in 2016, year 5 already (!), time to review and update ...

This is not about predictions

Read more...

Research Decoded #3: Share Delight

Continuing our journey through the jungle of research jargon, we now come to TSL & Average Audience/Share.

Last time, we explored how it all starts with Cume

But what happens next ? Once you've stimulated a flow of listeners coming through the door? Is a healthy Share the ultimate measure of programming success? We'll also talk to Brad March on this burning question.

TSL (Time Spent Listening) and Share are bonded together, because the former drives the latter. But firstly ...

Read more...

Research Decoded #2: Cumulatively-Speaking

It all starts here.

Without Cumulative audience, there's nothing - it's the essential fuel of radio audience measurement.

Next in my series on decoding common research jargon, we explore the practicalities of interpreting "cume" (for short) results, and what actions can improve them.

Whether you say Tomāto or Tomäto, its a major talking point on survey day.

Read more...

Research Decoded #1: The Psycho Word

Research for radio comes in all shapes and sizes, with a truckload of jargon, and its fair share of folk wisdom and myths.

In this new series, I'll cut through the technical buzz words, to decode research concepts in common use, but not always understood.

Read more...

Confessions of A Diary Keeper

Each survey day generates great heat and emotion, as revenue and reputations go on the block.

But what's often forgotten in the rush, is how the cold numbers actually come from real people.

Here's just one Australian diary-keeper's story, along with some technical background, and CRA comments to help shed light on the mystique and myths of the ratings ...

 

Read more...

Your CHR Couch Potato Guide To The Big Game

Big talking points on RT this year are the Australian CHR (Contemporary Hit Radio) battles. Especially the 3-way in Sydney of course, but efficiencies of network branding mean sooner or later there's an inevitable flow-on to other markets.

Your comments passionately debate the moves, which is all part of the fun.

Top-40/CHR has always been a gladiatorial format for both players, and baying, blood-thirsty spectators alike!

 

Read more...

Strategy Playbook: #3 Did Your Marketing "Work"

So far in this series we've covered #1 Ratings Realities and #2 Content-Cume vs. Passive-Habit

This time I discuss how to avoid just "throwing money at a survey", and being very clear about what you're really trying to achieve.

What 's the measurable outcome? Do your campaign goals match OR contradict your brand-values and long-term objectives? 

Read more...

Strategy Playbook: #2 Content-Cume vs. Passive-Habit

Last time, I kicked off this new series on the fundamentals of programming strategy, with Ratings Realities.

How to lay your strategic foundation, by understanding the real drivers of our ratings methodologies in Australia & NZ. "Win breakfast, win the day" means the #1 goal is attracting cume(cumulativeaudience/reach) from breakfast & heavy listeners in your target.

The next step is identifying how your particular format and competitive situation is affected by Content-Cume vs. Passive-Habit, and understanding why TV campaigns & big contest prizes may not work!

Read more...

Strategy Playbook: #1 Ratings Realities


In this new series I'll go behind the scenes, to reveal the practical fundamentals of building a successful programming strategy.

In commercial radio, content success is ultimately benchmarked by ratings. So a core understanding of the methodology and how to play to it is the essential Step 1.

Read more...

Don't Just Analyse-Synthesise & Conceptualise!


What happens when any kind of listener research or feedback comes in the door? We analyse it of course.

But that's not enough!

Why do we also need to "Synthesise & Conceptualise"?

Read more...

Universal Music has a vacancy for a PR and Media Manager.  Details

 
 
 
 
 

Nova 91.9 has a vacancy for a Direct Client Executive. Details.

 

 

 

 

 
 
 
 
 
 
 

Capital Radio Network has a vacancy for a Program Director for Snow FM / 2XL. Details

 

SCA has a vacancy for a Creative Writer based in Albury. Details.

 
 
 

SCA has a vacancy for a Commercial Producer based in Albury. Details.

 

 

 

Nova Entertainment has a vacancy for a Campaign Implementation Specialist in Melbourne.  .Details

 

 

 

 
 
 

Hot Tomato is looking for a Content Director. Details.

 
 

 SCA has a vacancy for an Account Manager in Coffs Harbour. .Details.

 

 

Riverland Radio has a vacancy for a Network Production Manager. Details.

 
 
 

.

Nova Entertainment has a vacancy for a Campaign Implementation Manager in Sydney. Details.

 

 

 
 
 
 
 

Chilli FM has a vacancy for an Announcer. Details.

 

 

 
 

7HOFM has a vacancy for a Personality / Music Director. Details

 

 
 
 
 

Power FM 103.1 Ballarat has a vacancy for a Breakfast Host.  Details.

 

Macquarie Media has a vacancy for a Content Solutions Manager based in Sydney. Details.

 
 
 

Nova Entertainment has a vacancy for a Creative Projects Manager on a 3 month contract. Details.

 

 

 
 
 

Recent Comments

Michael Price has resigned as Content Director for Bundaberg Broadcasters' Hitz 939 and 4BU.

 

Michael “Whitto” Whittington and Ash Blucher are Star FM Riverina’s new Breakfast team..

 

 

 
 
 

SEA and Gold FM CD Andrew Very will continue at the Gold Coast Media Centre, now as Assistant Content Director/Music Director of Gold FM. .

Bianca Dye is doing Drive solo on 92.5 Gold FM on the Gold Coast..


 

 

 

 

 

David Rymer CD of Hot Tomato on the Gold Coast has pulled the pin and is heading up the road to be the CD of Triple M Brisbane.

 
 
 

Brad Guy is departing Star FM Gippsland Breakfast.

 

 
 
 
 

Kaycee Bould has joined Nims for the new Mixx FM breakfast show "The Daily Grind" for the ACE Network. Kaycee comes from sister station TRFM.

 

 

 
 
 
 
 

Emma Freedman has jumped from reading News to Nights. Emma has joined Angus O’Loughlin as new Co-Host of SCA’s new Hit 30 brand nationwide.

Jules Lund is moving Off-Air and into a new strategic role with SCA.

.

 

 

 

 

 
 
 
 

Ned & Josh  have made the move West, to be the new network breakfast team for HOT FM WA.

 
 
 
 
 

Triple M Brisbane CD Corey Kay will be leaving and will become the Gold Coast Content Director of both Sea FM and Gold FM for SCA

 
 

 

Most Read (Last 30 Days)

Adelaide Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. The Hospital Research Foundation Home Lottery The Hospital Research Foundation
5. Websters Lawyers Websters Lawyers

Brisbane Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Geeks2U Geeks2U Pty Ltd
5. Flight Centre Flight Centre Travel Group Ltd

Central Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coates Hire Coates Hire Operations Pty Ltd
4. Anytime Fitness Anytime Australia Pty Ltd
5. Ettalong Diggers Ettalong Beach War Memorial Club Ltd

Gold Coast Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Domayne Harvey Norman Holdings Ltd
3. Beds 'R' Us Beds 'R' Us Pty Ltd
4. JETGO JETGO Australia Holdings Pty Ltd
5. Providore Marina Mirage Providore Marina Mirage

Melbourne Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Ian Reid's Vendor Advocacy Ian Reid's Vendor Advocacy
5. The Pancake Parlour Lovely Pancakes Pty Ltd

Newcastle Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Newcastle Caravan, Camping & Holiday Expo Caravan & Camping Industry Association Of NSW
4. Nobby Kitchens Nobby Kitchens
5. Climax Suspension Climax Suspension

Perth Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Western Australians For Lower Power Prices Western Australians For Lower Power Prices
4. ABC Blinds & Awnings ABC Blinds
5. Aveling Homes Aveling Homes Pty Ltd

Sydney Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Bing Lee Bing Lee Electrics Pty Ltd
3. Mortgage House Mortgage House Pty Ltd
4. Coles Coles Group Ltd (Wesfarmers Ltd)
5. Masterton Homes Masterton Homes Pty Ltd

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
  • 10+ share Mon-Sun, Survey 1/2014
  • IRIS Research

Wellington Ratings

  NewstalkZB 14.5 (15.3) NZME
  The Breeze 12.5 (13.7) Mediaworks
  The Hits 9.4   NZME
  ZM 6.7 (11.3) NZME
  The Sound 9.8 (7.5) Mediaworks
  The Rock 6.8 (7.4) Mediaworks
  The Edge 7.5 (6.6) Mediaworks
  Coast 4.9 (5.7) NZME
  • 10+ share, Survey 2/2014

Warrnambool Ratings

1 Coast FM 37.7 - Ace
2 3YB 21.7 - Ace
3 triple j 7.3 - ABC
4 ABC Local Radio 4.0 - ABC
5 ABC Radio Nat. 2.5 - ABC
6 Classic FM 1.5 - ABC
  • 10+ share Mon-Sun, Survey 1/2015
  • Xtra Research

Sydney Ratings

 

 

  2GB 12.8 (12.8) MRN
 ABC 702 10.3 (10.3) ABC
  WSFM 6.5 (7.6) ARN
  TRIPLE M 6.1 (6.0) SCA
 KIIS 1065 8.9(7.7) ARN
 smoothfm 95.3 6.9 (7.4) NE
 Nova 96.9 7.1(7.2)NE
 triple j7.0(7.5) ABC
  • 10+ share Mon-Sun, Survey  8/2015

 

Perth Ratings

  Mix 94.5 15.0 (15.2) SCA
  Nova 93.7 12.0 (11.9) NE
  96FM 7.7 (8.0) ARN
  triple j 11.3 (11.3) ABC
 ABC7209.6(9.0)ABC
  hit 929 9.8 (9.7) SCA
  6PR 7.8(8.7)MRN
  6IX 4.5 (4.5) CAP
  • 10+ share Mon-Sun, Survey 8/2015
  • 96FM now owned by ARN / 6PR owned by MRN
 

Newcastle Ratings

1 KOFM 1563 (15.3) SCA
2 ABC1233 13.6 (11.9) ABC
3NXFM 10.7(11.6) SCA
4 2HD 10.4 (9.8) BOG
5 Triple J 9.9 (9.9) ABC
6New FM8.5(10.0)BOG
7 Classic FM 4.0 (3.) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Melbourne Ratings

 

  3AW 13.4 (14.5) MRN
  ABC 774 10.3 (9.8) ABC
  Gold 8.2 (8.3) ARN
  Triple M 6.7 (7.5) SCA
  Fox FM 9.7 (9.4) SCA
  smooth935 7.1 (8.1) NE
  KIIS 101.1 6.8 (5.9) ARN
 Nova 100 6.8(7.0)NE
  • 10+ share Mon-Sun, Survey 8/2015
  • Mix101.1 now KIIS 101.1 

Gold Coast Ratings

1 Hot Tomato 14.2 (14.1) HT
2 Gold FM 11.9 (14.3) SCA
3 Sea FM 9.6 (9.5) SCA
4 ABC 91.7FM 7.9 (6.7) ABC
5 triple j 7.8 (9.4) ABC
6 ABC612 5.2 (3.3) ABC
7 Radio National 2.5 (2.3) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Christchurch Ratings

  Newstalk ZB 15.3 (17.0) NZME
  More FM 14.6 (10.7) Mediaworks
  The Breeze 9.9 (10.2) Mediaworks
  The Rock 8.6 (9.0) Mediaworks
  The Edge 6.9 (6.9) Mediaworks
  The Sound 9.0 (6.0) Mediaworks
  The Hits 3.5 (5.7) NZME
  • 10+ share, Survey 2/2014

Canberra Ratings

  104.7 17.9 (18.8) SCA
  ABC666 15.9 (15.3) ABC
  Mix 106.3 13.6 (13.9) SCA
  Classic FM 10.0 (8.6) ABC
  triple j 8.2 (8.2) ABC
  2CC 6.8 (6.1) Capital
  2CA 6.0 (5.5) Captial
  Radio National 3.9 (3.6) ABC
  • 10+ share Mon-Sun, Survey 3/2015

 

Brisbane Ratings

 

 97.3FM13.5(13.8)ARN
 Nova 106.9 12.7(11.3)NE
 ABC61212.6(11.3) ABC
  4MMM 8.4 (9.1) SCA
 hit105.3 10.7(10.9) SCA
  4KQ 8.0 (8.0) ARN
  TRIPLE J 7.3 (6.6) ABC
  4BC 4.6 (5.3) MRN
 Magic 882 4.6(5.3) MRN
  • 10+ share Mon-Sun, Survey 8/2015
  • B105 now hit105.3

Auckland Ratings

  Newstalk ZB 13.4 (13.4) TRN
  Coast  7.8 (9.6) TRN
  The Edge 7.7 (78.) Mediaworks
  The Breeze 7.8 (7.0) Mediaworks
  The Hits 5.3 (6.7) TRN
  ZM 4.5 (5.9) TRN
  Mai FM 5.2 (5.2) TRN
  • 10+ share, Survey 2/2014

Adelaide Ratings

 

  Mix 102.3 13.0 (14.7) ARN
 Nova 91.9 11.2 (10.1) NE
  FIVEaa 10.2 (9.9) NE
 ABC89112.4(10.2) ABC
  Cruise 8.5 (8.7) ARN
  Triple M 8.7 (9.1) SCA
  hit107 8.4 (8.4) SCA
 triple j 5.8 (7.2) ABC
  • 10+ share Mon-Sun, Survey 8/2015 (GfK)
  • hit107 on-air Oct 2014, was SAFM
CompanyStock IDPriceChange
Southern Cross Media
SXL
1.13
1.80%
APN News & Media
APN
0.470
-3.09%
Fairfax Media
FXJ
0.825
-1.79%
Macquarie Radio
MRN
0.850
0.00%
Pacific Star Network
PNW
0.200
0.00%
Oceania Capital
OCP
1.40
0.00%
Ten Network
TEN
1.00
-4.29%
Seven West Media
SWM
0.790
-4.24%
Nine Entertainment
NEC
1.34
-4.63%
Prime Media
PRT
0.455
-2.15%

 
 

 

Most Commented (All Time)