Everyone Has A Story

Stories or Stats?

Statistics are a necessary part of everyday business life, and radio is no exception. But in a creative enterprise it's often difficult to resist the forces of hard data & analytics overpowering the risks, leaps of imagination and Stories needed to produce fresh, innovative content and promotions.

Read more...

5 Essentials for Year 5

When Radio Today launched in 2012, my first article was about the 5 Essentials for radio brand growth for the following 5 years  So here we are in 2016, year 5 already (!), time to review and update ...

This is not about predictions

Read more...

Research Decoded #3: Share Delight

Continuing our journey through the jungle of research jargon, we now come to TSL & Average Audience/Share.

Last time, we explored how it all starts with Cume

But what happens next ? Once you've stimulated a flow of listeners coming through the door? Is a healthy Share the ultimate measure of programming success? We'll also talk to Brad March on this burning question.

TSL (Time Spent Listening) and Share are bonded together, because the former drives the latter. But firstly ...

Read more...

Research Decoded #2: Cumulatively-Speaking

It all starts here.

Without Cumulative audience, there's nothing - it's the essential fuel of radio audience measurement.

Next in my series on decoding common research jargon, we explore the practicalities of interpreting "cume" (for short) results, and what actions can improve them.

Whether you say Tomāto or Tomäto, its a major talking point on survey day.

Read more...

Research Decoded #1: The Psycho Word

Research for radio comes in all shapes and sizes, with a truckload of jargon, and its fair share of folk wisdom and myths.

In this new series, I'll cut through the technical buzz words, to decode research concepts in common use, but not always understood.

Read more...

Confessions of A Diary Keeper

Each survey day generates great heat and emotion, as revenue and reputations go on the block.

But what's often forgotten in the rush, is how the cold numbers actually come from real people.

Here's just one Australian diary-keeper's story, along with some technical background, and CRA comments to help shed light on the mystique and myths of the ratings ...

 

Read more...

Your CHR Couch Potato Guide To The Big Game

Big talking points on RT this year are the Australian CHR (Contemporary Hit Radio) battles. Especially the 3-way in Sydney of course, but efficiencies of network branding mean sooner or later there's an inevitable flow-on to other markets.

Your comments passionately debate the moves, which is all part of the fun.

Top-40/CHR has always been a gladiatorial format for both players, and baying, blood-thirsty spectators alike!

 

Read more...

Strategy Playbook: #3 Did Your Marketing "Work"

So far in this series we've covered #1 Ratings Realities and #2 Content-Cume vs. Passive-Habit

This time I discuss how to avoid just "throwing money at a survey", and being very clear about what you're really trying to achieve.

What 's the measurable outcome? Do your campaign goals match OR contradict your brand-values and long-term objectives? 

Read more...

Strategy Playbook: #2 Content-Cume vs. Passive-Habit

Last time, I kicked off this new series on the fundamentals of programming strategy, with Ratings Realities.

How to lay your strategic foundation, by understanding the real drivers of our ratings methodologies in Australia & NZ. "Win breakfast, win the day" means the #1 goal is attracting cume(cumulativeaudience/reach) from breakfast & heavy listeners in your target.

The next step is identifying how your particular format and competitive situation is affected by Content-Cume vs. Passive-Habit, and understanding why TV campaigns & big contest prizes may not work!

Read more...

Strategy Playbook: #1 Ratings Realities


In this new series I'll go behind the scenes, to reveal the practical fundamentals of building a successful programming strategy.

In commercial radio, content success is ultimately benchmarked by ratings. So a core understanding of the methodology and how to play to it is the essential Step 1.

Read more...

Canberra FM has a vacancy for a Journalist - 12 month maternity leave. Details

 
 
 
 

5RM and Magic 931 are looking for a Creative Copywriter and Announcer. Riverland S.A. Details

 

 
 

Nova Entertainment has a vacancy for a Senior Campaign Development Manager. Brisbane. Details

 
 
 
 
 
 
 
 

 2ST and Power 94.9 FM has a vacancy for a Sound Producer. Details

 
 
 
 
 
 
 
 

Magic 931 are looking for a Breakfast Co Host / Journalist.- Riverland S.A.  Details.

 
 
 
 
 
 

Nova Entertainment has a vacancy for an Agency Sales Manager - Melbourne. Details.

 
 
 
 
 
 
 
 
 
 
 

Nova Entertainment has a vacancy for a Senior Producer for Fitzy & Wippa. - Sydney. Details.

 
 
 

Capital Radio Network has a vacancy for an Announcer / Music Director for 2XL and 3GG.  Details

 

 
 
 
 
 
 
 

RCS has a vacancy for Customer Service.  Details.

 
 
 
 
 
 
 

7XS has a vacancy for a Breakfast Announcer. Details.

 

 
 
 
 

SBS PopAsia has a vacancy for a Music Producer - Sydney. Details.

 
 
 
 
 
 
 
 

2EC and Power FM has a vacancy for an Account Manager - Merimbula. Details.

 
 
 
 
 
 
 

RCS has a vacancy for a Customer Service role focused on Aquira. Details.

 

 
 
 
 

7HO has a vacancy for a Breakfast Announcer.  Details

 
 
 
 
 
 
 
 
 

SCA has a vacancy for an Announcer - Hot FM - Townsville.  Details.

 
 
 
 
 
 
 

Macquarie Media are looking for Integration Executives for Sydney and Melbourne.  Details

 
 
 
 
 
 
 
 
 

SCA has a vacancy for an Announcer - Albury. Details.

 
 

Nova Entertainment are looking for Announcers for the Talent Bank - Sydney. Details

 
 
 
 
 
 

NG Media has a vacancy for a Radio Trainer / Coordinator. Ngaanyjarra Lands - WA  Details.

 
 
 
 
 
 

Nova Entertainment has a vacancy for a Casual Programming Assistant - Nova 91.9 Adelaide.  Details.

 
 
 
 
 
 
 
 

I98 FM has a vacancy for a Casual Journalist. Details

 
 
 
 
 
 

Recent Comments

 
 
 

This email address is being protected from spambots. You need JavaScript enabled to view it.

 
 
CompanyStock IDPriceChange
Southern Cross Media
SXL
1.35
2.27%
APN News & Media
APN
2.65
1.15%
Fairfax Media
FXJ
0.875
1.16%
Macquarie Radio
MRN
0.860
-2.27%
NZME
NZM
0.520
-1.89%
Pacific Star Network
PNW
0.265
0.00%
Oceania Capital
OCP
2.06
0.00%
Ten Network
TEN
1.00
1.52%
Seven West Media
SWM
0.705
1.44%
Nine Entertainment
NEC
1.01
2.02%
Prime Media
PRT
0.285
-1.72%

This email address is being protected from spambots. You need JavaScript enabled to view it.

 
 

 
 
 

Most Commented (All Time)