Radio Today

Strategy Playbook: #3 Did Your Marketing "Work"

So far in this series we've covered #1 Ratings Realities and #2 Content-Cume vs. Passive-Habit

This time I discuss how to avoid just "throwing money at a survey", and being very clear about what you're really trying to achieve.

What 's the measurable outcome? Do your campaign goals match OR contradict your brand-values and long-term objectives? 

Read more...

Published on Monday, 28 July 2014 06:00 Category: Eriks Celmins

Strategy Playbook: #2 Content-Cume vs. Passive-Habit

Last time, I kicked off this new series on the fundamentals of programming strategy, with Ratings Realities.

How to lay your strategic foundation, by understanding the real drivers of our ratings methodologies in Australia & NZ. "Win breakfast, win the day" means the #1 goal is attracting cume(cumulativeaudience/reach) from breakfast & heavy listeners in your target.

The next step is identifying how your particular format and competitive situation is affected by Content-Cume vs. Passive-Habit, and understanding why TV campaigns & big contest prizes may not work!

Read more...

Published on Tuesday, 27 May 2014 06:00 Category: Eriks Celmins

Strategy Playbook: #1 Ratings Realities


In this new series I'll go behind the scenes, to reveal the practical fundamentals of building a successful programming strategy.

In commercial radio, content success is ultimately benchmarked by ratings. So a core understanding of the methodology and how to play to it is the essential Step 1.

Read more...

Published on Monday, 05 May 2014 06:00 Category: Eriks Celmins

Don't Just Analyse-Synthesise & Conceptualise!


What happens when any kind of listener research or feedback comes in the door? We analyse it of course.

But that's not enough!

Why do we also need to "Synthesise & Conceptualise"?

Read more...

Published on Monday, 07 April 2014 06:00 Category: Eriks Celmins

Is Talent the New Strategy?


After survey, station & group execs and consultants disappear for a day or two of the programming "strategy" meeting. Calendar the next one after Survey 1 Tues 11 March. Must be post-Olympics, when a noun so easily turns into a verb, like podiumed or medalled!

For many years this has been a soul-searching trawl through the survey and other research, followed by a deep review of target, music, content, imaging and marketing, resulting in an action-plan for the next survey.

But how does this model hold up in 2014?

Read more...

Published on Monday, 03 March 2014 06:00 Category: Eriks Celmins

Do Your Fans Think You Rock?

The #1 challenge in any listener research & feedback program, is keeping your fans entertained and coming back for more.

People's attention spans are short with busy lifestyles, marketing bombardment, and social media conditioning.

Our new 2014 InsiderFocus video, showcases our solution to this growing issue.

Read more...

Published on Thursday, 16 January 2014 06:00 Category: Eriks Celmins

Personality Research Secrets Revealed! pt 2


There's no hotter topic right now than the personality show dramas, spearheaded by the epic Kyle & Jackie O saga (cue v/o "In a world ...).

But what really goes on behind the scenes at the radio networks, when plotting the next chessboard move? Whether at times of turmoil, ongoing maintenance, or succession planning?

This is truly a high-stakes, dark blend of art and science, where research plays a mostly hidden role ...

Yesterday, in Part 1, Eriks revealed the background to personality research, how it used to be done and what has filled the gap now. Today, he reveals the practicalities of personality research and which show, in his 30+ year career, is the all-time best-testing team he has ever seen ...

Read more...

Published on Friday, 15 November 2013 07:00 Category: Eriks Celmins

Personality Research Secrets Revealed! pt 1


There's no hotter topic right now than the personality show dramas, spearheaded by the epic Kyle & Jackie O saga (cue v/o "In a world ...).

But what really goes on behind the scenes at the radio networks, when plotting the next chessboard move? Whether at times of turmoil, ongoing maintenance, or succession planning?

This is truly a high-stakes, dark blend of art and science, where research plays a mostly hidden role ...

Read more...

Published on Thursday, 14 November 2013 06:00 Category: Eriks Celmins

Time to Play SWOT!

It's mid-October, and several major show changes already announced for 2014.

This could be the biggest upheaval in the commercial landscape since the Nova launches, especially in Melbourne. And the rumour mill grinds on about further movements, like this here.

More entertaining than the Melbourne Cup, to speculate and bet on, like here.

And for all stations in the respective competitor sets, it means an intense review of market position, and planning for what-if ratings&revenue scenarios. Maybe starting with a SWOT Analysis, which anyone can do, with these tips ...

Read more...

Published on Monday, 21 October 2013 06:00 Category: Eriks Celmins

Dear Diary ...

To a radio person this traditionally says Survey Diary. Where are they placed, where do we send the street team, who's filling them out, will I get one myself (it happens!), will they fall our way this time, and so on?

But there's another diary, totally in your control, that you should be just as concerned about.

Read more...

Published on Monday, 09 September 2013 06:00 Category: Eriks Celmins

 

Got a question? Got a suggestion?

Got a Story?

Email Blair anytime here.

 

Grant Broadcasters have a role for a Sales Manager at Mix 104.9 & Hot 100 in Darwin.  Details.

 

ARN has a vacancy for a Campaign and Activations Manager based in Brisbane. Details.

 

SCA has a vacancy for a Workday Announcer in Bunbury W.A. Details.

 

96FM in Perth has a vacancy for a Promotions Manager on a 12 month maternity contract. Details.

 

SCA has a vacancy for a Breakfast Announcer based in Esperance W.A. Details.

 

Radio Release has a vacancy for a Release Coordinator based in Melbourne. Details.

 

The Barefoot Investor has a vacancy for a Head of Content based in Melbourne. Details.

 

Fairfax Radio Network has a vacancy for a Weekend News Journalist based in Sydney. Details.

 

Nova Entertainment has a vacancy for an Ideas Director based in Melbourne. Details.

 

96.5 Wave FM has a vacancy for an On-Air Personality/Image Producer in Wollongong. Details.

 

 

Channel 7’s Paul Burt joins 4BC.

 

Paul Bartlett is now GM at Grant Broadcasters at Launceston’s LAFM and Chilli FM

Andrew ‘Dunks’ Dunkerley is returning to the position of Program Director with Snow FM and 2XL.

 

Peter Samios is taking up a position as content director at Star FM Dubbo. He was with 2SM in production.

 

Beth Krapljanov has landed  her first full-time job in radio at Spirit FM in Broome. Beth recently attended Central Institute of Technology in Perth.

 

Brendan Egan has moved and been promoted to a new role with Grant Broadcasters as a Network Producer in their Hub operations. 

 

Catherine Sligar is leaving her post at Radio Release® after a nine month stint as Release Coordinator.

 

Michael Moffee Moffett is the new PD at 2ST/POWER FM/ Hot Country 

Jodie Williams is set to join Triple Z in Lismore, NSW.

Dean Buchanan  has been appointed as Managing Director of TRN New Zealand.

 

Canberra Ratings

1 104.7 17.3 (17.5) SCA
2 Mix 106.3 16.8 (15.9) SCA
3 ABC666 16.4 (15.6) ABC
4 triple j 10.0 (10.3) ABC
5 Classic FM 8.2 (10.2) ABC
6 Radio National 7.6 (6.9) ABC
7 2CC 7.0 (6.6) Capital
  • 10+ overall share Mon-Sun, Survey 2/2014
  • GFK

Gold Coast Ratings

1 Gold FM 15.0 (17.1)* SCA
2 Hot Tomato 13.9 (12.3)* HT
3 Sea FM 8.8 (10.9)* SCA
4 triple j 7.6 (8.0)* ABC
5 ABC 91.7 FM 6.6 (5.6)* ABC
6 ABC612 4.2 (4.7)* ABC
7 4RN 2.7 (3.0)* ABC
  • 10+ Overall Share Mon-Sun, Survey 2/2014
  • * previous survey

 

Brisbane Ratings

1 97.3FM 13.8 (15.3) ARN
2 Nova 106.9 11.7 (11.6) NovaEnt
3 ABC612 10.8 (9.2) ABC
4 B105 9.4 (10.1) SCA
5 Triple M 9.1 (9.3) SCA
6 4KQ 8.0 (7.3) ARN
7 triple j 7.5 (7,2) ABC
8 Magic882 5.0 (5.2) Fairfax
9 4BC 4.4 (4.9) Fairfax
  • 10+ overall share Mon-Sun, Survey 5/2014
  • GfK

Perth Ratings

1 Mix 94.5 14.2 (15.1) SCA
2 Nova 93.7 12.4 (11.8) NovaEnt
3 96FM 10.7 (11.1) Fairfax
4 triple j 10.3 (9.7) ABC
5 6PR 10.2 (9.0) Fairfax
6 ABC720 10.0 (10.6) ABC
7 92.9 8.0 (9,3) SCA
  • 10+ overall share Mon-Sun, Survey 5/2014
  • GfK

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Newcastle Ratings

1 KOFM 15.3 (16.1)* SCA
2 ABC1233 11.1 (12.0)* ABC
3 triple j 10.8 (11.2)* ABC
4 2HD 10.3 (8.8)* BOG
5 NXFM 9.7 (10.3)* SCA
6 New FM 9.3 (8.4)* BOG
7 Classic FM 4.7 (5.1)* ABC
  • 10+ Overall Share Mon-Sun, Survey 2/2014
  • * GfK  Survey 1/2014

 

Adelaide Ratings

1 Mix 102.3 15.9 (16.3) ARN
2 FIVEaa 11.4 (10.6) NovaEnt
3 ABC891 10.9 (10.8) ABC
4 Nova 91.9 10.4 (10.8) NovaEnt
5 Triple M 9.2 (9.1) SCA
6 Cruise 1323 8.7 (8.5) ARN
7 SAFM 8.0 (6.8) SCA
8 triple j 7.1 (7.6) SCA
  • 10+ overall share Mon-Sun, Survey 5/2014
  • GfK

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
         
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • IRIS Research

Central Coast Ratings

1 Sea FM 17.7 (12.4) SCA
2 2GO FM 13.2 (17.5) SCA
3 Star 104.5 11.4 (14.3) NovaEnt
4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 Triple J 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
  • 10+ overall share Mon-Sun, Survey 1/2012
  • Nielsen Media Research

Albury Ratings

1 Star FM 22.9* (22.7)** SCA
2 The River 20.7* (27.0)** SCA
3 2AY 16.6* (11.9)** ACE
4 ABC Local Radio 14.0* (11.2)** ABC
5 Triple J 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
  • 10+ overall share Mon-Sun, Survey 1/2014
  • * Xtra Research/ ** Nielsen 

Melbourne Ratings

3AW 13.9 (12.8) Fairfax
ABC 774 11.7 (13.1) ABC
Fox FM 7.8 (7,2) SCA
Triple M 7.6 (7.6) SCA
Gold 7.2 (7.6) ARN
Nova 100 6.8 (6.7) NovaEnt
smoothfm 91.5 6.6 (6.7) NovaEnt
Mix 101.1 6.2 (7.1) ARN
  • 10+ share Mon-Sun, Survey 5/2014 (GfK)

CompanyStock IDPriceChange
Southern Cross Media
SXL
1.08
0.47%
Fairfax Media Group
FXJ
0.870
0.58%
Macquarie Radio Network
MRN
1.14
1.79%
Pacific Star Network
PNW
0.290
0.00%
APN News & Media
APN
0.770
4.05%
Oceania Capital
OCP
1.44
0.00%
Ten Network
TEN
0.250
-1.96%
Seven West Media
SWM
1.84
-1.34%
Seven Group Holdings
SVW
7.69
0.26%
Nine Entertainment
NEC
2.15
2.38%
Prime Media Group
PRT
1.02
2.00%