Radio Today

Don't Just Analyse-Synthesise & Conceptualise!


What happens when any kind of listener research or feedback comes in the door? We analyse it of course.

But that's not enough!

Why do we also need to "Synthesise & Conceptualise"?

Read more...

Published on Monday, 07 April 2014 06:00 Category: Eriks Celmins

Is Talent the New Strategy?


After survey, station & group execs and consultants disappear for a day or two of the programming "strategy" meeting. Calendar the next one after Survey 1 Tues 11 March. Must be post-Olympics, when a noun so easily turns into a verb, like podiumed or medalled!

For many years this has been a soul-searching trawl through the survey and other research, followed by a deep review of target, music, content, imaging and marketing, resulting in an action-plan for the next survey.

But how does this model hold up in 2014?

Read more...

Published on Monday, 03 March 2014 06:00 Category: Eriks Celmins

Do Your Fans Think You Rock?

The #1 challenge in any listener research & feedback program, is keeping your fans entertained and coming back for more.

People's attention spans are short with busy lifestyles, marketing bombardment, and social media conditioning.

Our new 2014 InsiderFocus video, showcases our solution to this growing issue.

Read more...

Published on Thursday, 16 January 2014 06:00 Category: Eriks Celmins

Personality Research Secrets Revealed! pt 2


There's no hotter topic right now than the personality show dramas, spearheaded by the epic Kyle & Jackie O saga (cue v/o "In a world ...).

But what really goes on behind the scenes at the radio networks, when plotting the next chessboard move? Whether at times of turmoil, ongoing maintenance, or succession planning?

This is truly a high-stakes, dark blend of art and science, where research plays a mostly hidden role ...

Yesterday, in Part 1, Eriks revealed the background to personality research, how it used to be done and what has filled the gap now. Today, he reveals the practicalities of personality research and which show, in his 30+ year career, is the all-time best-testing team he has ever seen ...

Read more...

Published on Friday, 15 November 2013 07:00 Category: Eriks Celmins

Personality Research Secrets Revealed! pt 1


There's no hotter topic right now than the personality show dramas, spearheaded by the epic Kyle & Jackie O saga (cue v/o "In a world ...).

But what really goes on behind the scenes at the radio networks, when plotting the next chessboard move? Whether at times of turmoil, ongoing maintenance, or succession planning?

This is truly a high-stakes, dark blend of art and science, where research plays a mostly hidden role ...

Read more...

Published on Thursday, 14 November 2013 06:00 Category: Eriks Celmins

Time to Play SWOT!

It's mid-October, and several major show changes already announced for 2014.

This could be the biggest upheaval in the commercial landscape since the Nova launches, especially in Melbourne. And the rumour mill grinds on about further movements, like this here.

More entertaining than the Melbourne Cup, to speculate and bet on, like here.

And for all stations in the respective competitor sets, it means an intense review of market position, and planning for what-if ratings&revenue scenarios. Maybe starting with a SWOT Analysis, which anyone can do, with these tips ...

Read more...

Published on Monday, 21 October 2013 06:00 Category: Eriks Celmins

Dear Diary ...

To a radio person this traditionally says Survey Diary. Where are they placed, where do we send the street team, who's filling them out, will I get one myself (it happens!), will they fall our way this time, and so on?

But there's another diary, totally in your control, that you should be just as concerned about.

Read more...

Published on Monday, 09 September 2013 06:00 Category: Eriks Celmins

The Power of Permission: a Practical View

On the surface we live in an ever more transparent culture, where nothing is private anymore, and almost every detail of daily life and what's on your mind, can be shared on Facebook, Twitter etc.

To paraphrase Roy & HG "too much sharing is not enough".

But in a contradictory, opposite trend for marketers and researchers, it's becoming more and more difficult to reach people, to promote your offering and gather feedback.

The #1 essential for interaction with your listeners in this firewall culture is The Power of Permission!

Read more...

Published on Wednesday, 07 August 2013 06:00 Category: Eriks Celmins

Vision comes alive!


I have long believed that listeners are not just numbers. They are real people, who want to interact with you, and make a difference.

So today I’m excited to introduce you to InsiderFocus. Our fun, easy-to-use, cloud platform, custom-built from the ground up, for conversations and creativity.

Radio research and listener relationship management are rapidly changing. People want to be closely involved with their favourite brands, like product team Insiders. With backstage access, having two-way conversations, influencing content, promotions and brand-values.

My goal was to design a "right-brain" tool that breaks down the traditional "left-brain", one-way message channels. Whether between listeners and product teams, sales clients and their customers, or within a station or network.

Endless possibilities, or as we like to say, imagine IF ...

Read more...

Published on Monday, 08 July 2013 06:00 Category: Eriks Celmins

Radio myth-buster #4

Tracking!!!

Thanks to recent RT poster 'Tracking schmaking' for inspiring this article.

There are many myths surrounding tracking, a mystique sometimes promoted by those in the reporting loop. That in the absence of hard evidence to the contrary, takes on a life of its own. What T-s called "that dark art of intangible numbers".

Read on for 5 Truths About Tracking ...

Read more...

Published on Friday, 28 June 2013 06:00 Category: Eriks Celmins

 

92.9 Voice Fm in Toowoomba has a vacancy for a Content Director / Announcer.Details.

 


Grant Broadcasters has a vacancy for an Imaging Producer based in Geelong. Details.

 

The Capital Radio Network has a role for an Announcer in the Snowy Mountains. Details.

 

2EC and Power FM based in Bega has a vacancy for a Radio Jounalist. Details.

 

Light FM are looking for Casual Weekend Announcers based in Melbourne. Details.

 

ARN are looking for a Sales Manager for 104.7  in Canberra. Details.

 

C91.3 FM in Campbelltown has a vacancy for a Commercial Producer. Details.

 

Nova Entertainment has a vacancy for a Casual Journalist / Newsreader for Nova 100 and Smooth 91.5 based in Melbourne.. Details.

 

 

Nova 93.7 Perth are looking for a Music Director.  Details.

 

Got a question? Got a suggestion?

Email Radio Today's Editor Halesy anytime here.

 

SCA has a vacancy for a Technology Engineer based in Perth. Details

 

Star 104.5 on the Central Coast has a role for a Sales Manager. Details.

 

Nova 100 in Melbourne has a vacancy for a Breakfast Show Audio Producer. Details.

 

 

Mushroom Promotions has a vacancy for a Senior National Radio Manager. Details.

 

ARN has a vacancy for a Sound Designer based in Canberra. Details.

 

2GN breakfast host Craig Pritchard is now Program/Content Director for 2GN and Eagle FM. More.

 

Ryan Nicholls has joined Radio Goulburn as Eagle FM’s new breakfast host. More.

 

Andy Robertson is now a Sales Account Director at Nova Entertainment. More.

 

Darren Pike is now FIVEaa Direct Group Sales Manager after moving from Fresh 927. More.

 

Adam Richardson is returning to 3AW and Magic 1278 as the Melbourne Sales Director. More.

 

Katie Bridges has been appointed Nova Entertainment's Adelaide Sales Director. More.

 

Nova Entertainment has promoted Simon Joyce to the new role of Group Sales Manager. More.

 

Christian Hull from SAFM is joining national drive show Dan and Maz as their Digital Producer. More.

 

The Edge's Emily Goddard is moving to co-host breakfast on Snow FM in the Snowy Mountains. More.