Confessions of A Diary Keeper

Each survey day generates great heat and emotion, as revenue and reputations go on the block.

But what's often forgotten in the rush, is how the cold numbers actually come from real people.

Here's just one Australian diary-keeper's story, along with some technical background, and CRA comments to help shed light on the mystique and myths of the ratings ...

 

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Your CHR Couch Potato Guide To The Big Game

Big talking points on RT this year are the Australian CHR (Contemporary Hit Radio) battles. Especially the 3-way in Sydney of course, but efficiencies of network branding mean sooner or later there's an inevitable flow-on to other markets.

Your comments passionately debate the moves, which is all part of the fun.

Top-40/CHR has always been a gladiatorial format for both players, and baying, blood-thirsty spectators alike!

 

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Strategy Playbook: #3 Did Your Marketing "Work"

So far in this series we've covered #1 Ratings Realities and #2 Content-Cume vs. Passive-Habit

This time I discuss how to avoid just "throwing money at a survey", and being very clear about what you're really trying to achieve.

What 's the measurable outcome? Do your campaign goals match OR contradict your brand-values and long-term objectives? 

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Strategy Playbook: #2 Content-Cume vs. Passive-Habit

Last time, I kicked off this new series on the fundamentals of programming strategy, with Ratings Realities.

How to lay your strategic foundation, by understanding the real drivers of our ratings methodologies in Australia & NZ. "Win breakfast, win the day" means the #1 goal is attracting cume(cumulativeaudience/reach) from breakfast & heavy listeners in your target.

The next step is identifying how your particular format and competitive situation is affected by Content-Cume vs. Passive-Habit, and understanding why TV campaigns & big contest prizes may not work!

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Strategy Playbook: #1 Ratings Realities


In this new series I'll go behind the scenes, to reveal the practical fundamentals of building a successful programming strategy.

In commercial radio, content success is ultimately benchmarked by ratings. So a core understanding of the methodology and how to play to it is the essential Step 1.

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Don't Just Analyse-Synthesise & Conceptualise!


What happens when any kind of listener research or feedback comes in the door? We analyse it of course.

But that's not enough!

Why do we also need to "Synthesise & Conceptualise"?

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Is Talent the New Strategy?


After survey, station & group execs and consultants disappear for a day or two of the programming "strategy" meeting. Calendar the next one after Survey 1 Tues 11 March. Must be post-Olympics, when a noun so easily turns into a verb, like podiumed or medalled!

For many years this has been a soul-searching trawl through the survey and other research, followed by a deep review of target, music, content, imaging and marketing, resulting in an action-plan for the next survey.

But how does this model hold up in 2014?

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Do Your Fans Think You Rock?

The #1 challenge in any listener research & feedback program, is keeping your fans entertained and coming back for more.

People's attention spans are short with busy lifestyles, marketing bombardment, and social media conditioning.

Our new 2014 InsiderFocus video, showcases our solution to this growing issue.

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Personality Research Secrets Revealed! pt 2


There's no hotter topic right now than the personality show dramas, spearheaded by the epic Kyle & Jackie O saga (cue v/o "In a world ...).

But what really goes on behind the scenes at the radio networks, when plotting the next chessboard move? Whether at times of turmoil, ongoing maintenance, or succession planning?

This is truly a high-stakes, dark blend of art and science, where research plays a mostly hidden role ...

Yesterday, in Part 1, Eriks revealed the background to personality research, how it used to be done and what has filled the gap now. Today, he reveals the practicalities of personality research and which show, in his 30+ year career, is the all-time best-testing team he has ever seen ...

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Personality Research Secrets Revealed! pt 1


There's no hotter topic right now than the personality show dramas, spearheaded by the epic Kyle & Jackie O saga (cue v/o "In a world ...).

But what really goes on behind the scenes at the radio networks, when plotting the next chessboard move? Whether at times of turmoil, ongoing maintenance, or succession planning?

This is truly a high-stakes, dark blend of art and science, where research plays a mostly hidden role ...

Read more...

Recent Comments

4BC's Night host Walter Williams is one of the casualties of the merging of Macquarie Radio and Fairfax Radio.

Melanie Tait will be joining ABC Local Radio Tasmania to present Statewide evenings.

Magic 882 Night announcer Jo Henderson is one of the casualties of the merging of Macquarie Radio and Fairfax Radio.

4BC's Ian Skippen and Lorreta Ryan are the latest casualties of the merging of Macquarie Radio and Fairfax Radio.

 

Andy Sinn has joined the ranks of Emotive as their new Commercial Director

Peter Maynard has resigned as General Manager for Nova 919 and FIVEaa in Adelaide

Waleed Aly has rejoined Radio National to host a new program called 'The Minefield'

Cat Lynch is joining Amos Gill on breakfast for hit107.

 

2UE's Angela Catterns is the latest casualty of the merging of Macquarie Radio and Fairfax Radio

 
 

Violet Merhi has joined 2day FM On-Air line-up as well as being Assistant MD.
 

Most Read (Last 60 Days)

Adelaide Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
4. Puratap Puratap Pty Ltd
5. Foodland Metcash Trading Ltd

Brisbane Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
5. Kratzmann Caravans Kratzmann Caravans

Central Coast Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Domayne Harvey Norman Holdings Ltd
3. Dan Murphy's Woolworths Ltd
4. BJ Howes Metaland BJ Howes Pty Ltd
5. Ettalong Diggers Ettalong Beach War Memorial Club Ltd

Gold Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Supanova Pop Culture Expo Supanova Pop Culture Industries
4. Kool Kids Early Learning Centres Kool Kids Early Learning Centres
5. Pacific Fair AMP Ltd

Melbourne Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
4. Coles Coles Group Ltd (Wesfarmers Ltd)
5. The Royal Melbourne Hospital Home Lottery The Royal Melbourne Hospital Foundation

Newcastle Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Finance Ezi Finance Ezi Pty Ltd
4. Glendale Warehouse Glendale Warehouse
5. Schnitzel Boss Schnitzel Boss

Perth Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
4. V8 Supercars Perth SuperSprint V8 Supercar Events Pty Ltd
5. SGIO Insurance Australia Group Ltd

Sydney Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. NSW Caravan, Camping, RV & Holiday Supershow Caravan & Camping Industry Association Of NSW
4. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
5. Masterton Homes Masterton Homes Pty Ltd

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
  • 10+ share Mon-Sun, Survey 1/2014
  • IRIS Research

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Warrnambool Ratings

1 Coast FM 37.7 - Ace
2 3YB 21.7 - Ace
3 triple j 7.3 - ABC
4 ABC Local Radio 4.0 - ABC
5 ABC Radio Nat. 2.5 - ABC
6 Classic FM 1.5 - ABC
  • 10+ share Mon-Sun, Survey 1/2015
  • Xtra Research

Sydney Ratings

1 2GB 13.0 (12.1) MRN
2ABC 7029.5(8.5)ABC
3KIIS 10658.7(8.6) ARN
4WSFM 7.9(8.9)ARN
5Nova 96.9 7.6(7.5)NE
6smoothfm 95.3 7.3(6.6)NE
7triple j6.5(6.5) ABC
  • 10+ share Mon-Sun, Survey 1/2015

Perth Ratings

1 Mix 94.5 14.9 (13.8) SCA
296FM11.5(10.2)ARN
3 Nova 93.711.4 (12.6) NE
4ABC72010.3(9.6)ABC
5triple j 9.0(11.0) ABC
6 6PR 8.4(7.3)Fairfax
792.9 6.4(8.2) SCA
  • 10+ share Mon-Sun, Survey 1/2015
  • 96FM now owned by ARN

Newcastle Ratings

1 KOFM 15.3 (15.3) SCA
2 ABC1233 11.9 (11.1) ABC
3NXFM 11.6(9.7) SCA
4New FM10.0(9.3)BOG
5 triple j 9.9 (10.8) ABC
6 2HD 9.8 (10.3) BOG
7 Classic FM 3.9 (4.7) ABC
  • 10+ Share Mon-Sun, Survey 3/2014

 

Melbourne Ratings

1 3AW 13.6 (12.8) Fairfax
2 ABC 774 10.7 (10.0) ABC
3 Fox FM 7.6 (8.5) SCA
4 Triple M 7.4 (6.8) SCA
5Nova 100 7.3(7.8)NE
6smoothfm 91.5 7.2(7.4)NE
7 KIIS 101.1 7.1 (6.3) ARN
  • 10+ share Mon-Sun, Survey 1/2015
  • Mix101.1 now KIIS 101.1 

Gold Coast Ratings

1 Gold FM 14.3 (15.0) SCA
2 Hot Tomato 14.1 (13.9) HT
3 Sea FM 9.5 (8.8) SCA
4 triple j 9.4 (7.6) ABC
5 ABC 91.7 FM 6.7 (6.6) ABC
6 ABC612 3.3 (4.2) ABC
7 ABC FM 2.9 (2.2) ABC
  • 10+ Share Mon-Sun, Survey 3/2014

 

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Central Coast Ratings

1 Sea FM 17.7 (12.4) SCA
2 2GO FM 13.2 (17.5) SCA
3 Star 104.5 11.4 (14.3) NE
4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 triple j 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
  • 10+ overall share Mon-Sun, Survey 1/2012
  • Nielsen Media Research

Canberra Ratings

1 104.7 17.3 (17.5) SCA
2 Mix 106.3 16.8 (15.9) SCA
3 ABC666 16.4 (15.6) ABC
4 triple j 10.0 (10.3) ABC
5 Classic FM 8.2 (10.2) ABC
6 Radio National 7.6 (6.9) ABC
7 2CC 7.0 (6.6) Capital
  • 10+ share Mon-Sun, Survey 2/2014

 

Brisbane Ratings

197.3FM14.6(12.3)ARN
2Nova 106.9 10.8(13.5)NE
3ABC61210.7(8.5) ABC
4triple j 9.4(9.0) ABC
5B105 9.3(9.7) SCA
6Triple M 8.7(8.8) SCA
7 4KQ 8.6 (7.1) ARN
  • 10+ share Mon-Sun, Survey 1/2015

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Albury Ratings

1 Star FM 22.9* (22.7)** SCA
2 The River 20.7* (27.0)** SCA
3 2AY 16.6* (11.9)** ACE
4 ABC Local Radio 14.0* (11.2)** ABC
5 triple j 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
  • 10+ share Mon-Sun, Survey 1/2014
  • * Xtra Research/ ** Nielsen 

Adelaide Ratings

1 Mix 102.3 13.8 (15.5) ARN
2ABC89112.5(10.0) ABC
3Nova 91.911.3(11.2)NE
4FIVEaa 10.4(11.4)NE
5Triple M 9.7(10.8)NE
6Cruise 13239.2(8.1)ARN
7triple j8.3(6.6) ABC
8hit1075.9(8.1) SCA
  • 10+ share Mon-Sun, Survey 1/2015 (GfK)
  • hit107 on-air Oct 2014, was SAFM
CompanyStock IDPriceChange
Southern Cross Media
SXL
1.04
-0.48%
APN News & Media
APN
0.935
-1.58%
Fairfax Media
FXJ
1.04
0.00%
Macquarie Radio
MRN
1.10
0.00%
Pacific Star Network
PNW
0.300
0.00%
Oceania Capital
OCP
1.28
0.00%
Ten Network
TEN
0.205
0.00%
Seven West Media
SWM
1.40
-1.06%
Seven Group Holdings
SVW
7.18
-1.78%
Nine Entertainment
NEC
2.27
1.79%
Prime Media
PRT
0.860
-1.15%

Most Commented (All Time)