Research Decoded #2: Cumulatively-Speaking

It all starts here.

Without Cumulative audience, there's nothing - it's the essential fuel of radio audience measurement.

Next in my series on decoding common research jargon, we explore the practicalities of interpreting "cume" (for short) results, and what actions can improve them.

Whether you say Tomāto or Tomäto, its a major talking point on survey day.

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Research Decoded #1: The Psycho Word

Research for radio comes in all shapes and sizes, with a truckload of jargon, and its fair share of folk wisdom and myths.

In this new series, I'll cut through the technical buzz words, to decode research concepts in common use, but not always understood.

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Confessions of A Diary Keeper

Each survey day generates great heat and emotion, as revenue and reputations go on the block.

But what's often forgotten in the rush, is how the cold numbers actually come from real people.

Here's just one Australian diary-keeper's story, along with some technical background, and CRA comments to help shed light on the mystique and myths of the ratings ...

 

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Your CHR Couch Potato Guide To The Big Game

Big talking points on RT this year are the Australian CHR (Contemporary Hit Radio) battles. Especially the 3-way in Sydney of course, but efficiencies of network branding mean sooner or later there's an inevitable flow-on to other markets.

Your comments passionately debate the moves, which is all part of the fun.

Top-40/CHR has always been a gladiatorial format for both players, and baying, blood-thirsty spectators alike!

 

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Strategy Playbook: #3 Did Your Marketing "Work"

So far in this series we've covered #1 Ratings Realities and #2 Content-Cume vs. Passive-Habit

This time I discuss how to avoid just "throwing money at a survey", and being very clear about what you're really trying to achieve.

What 's the measurable outcome? Do your campaign goals match OR contradict your brand-values and long-term objectives? 

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Strategy Playbook: #2 Content-Cume vs. Passive-Habit

Last time, I kicked off this new series on the fundamentals of programming strategy, with Ratings Realities.

How to lay your strategic foundation, by understanding the real drivers of our ratings methodologies in Australia & NZ. "Win breakfast, win the day" means the #1 goal is attracting cume(cumulativeaudience/reach) from breakfast & heavy listeners in your target.

The next step is identifying how your particular format and competitive situation is affected by Content-Cume vs. Passive-Habit, and understanding why TV campaigns & big contest prizes may not work!

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Strategy Playbook: #1 Ratings Realities


In this new series I'll go behind the scenes, to reveal the practical fundamentals of building a successful programming strategy.

In commercial radio, content success is ultimately benchmarked by ratings. So a core understanding of the methodology and how to play to it is the essential Step 1.

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Don't Just Analyse-Synthesise & Conceptualise!


What happens when any kind of listener research or feedback comes in the door? We analyse it of course.

But that's not enough!

Why do we also need to "Synthesise & Conceptualise"?

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Is Talent the New Strategy?


After survey, station & group execs and consultants disappear for a day or two of the programming "strategy" meeting. Calendar the next one after Survey 1 Tues 11 March. Must be post-Olympics, when a noun so easily turns into a verb, like podiumed or medalled!

For many years this has been a soul-searching trawl through the survey and other research, followed by a deep review of target, music, content, imaging and marketing, resulting in an action-plan for the next survey.

But how does this model hold up in 2014?

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Do Your Fans Think You Rock?

The #1 challenge in any listener research & feedback program, is keeping your fans entertained and coming back for more.

People's attention spans are short with busy lifestyles, marketing bombardment, and social media conditioning.

Our new 2014 InsiderFocus video, showcases our solution to this growing issue.

Read more...

The Capital Radio Network have a vacancy for a Producer in Canberra. Details.

 
 
 

Northern Territory Broadcasters has a vacancy for a Program and Content Director. Details.

 

 

105.1 Life FM Bendigo has a vacancy for a General Manager. Details.

 
 

Macquarie Radio Network has a vacancy for a Broadcast Technician based in Brisbane. Details.

 

 

 

 

 

 

7HO has a vacancy for a Promotions Manager. Details

 

Nova Entertainment are looking for a Creative Writer based in Melbourne. Details.

 

 

7XS has a vacancy for a Breakfast Announcer.  Details.

 

Grant Broadcasters are looking for a Creative Writer / On Air Personality based in Port Pirie.Details.

.

Nova 93.7 has a vacancy for a Creative Writer. Details.

 

ABC Local Radio are looking for 2 Local Content Managers, one in Sydney and one in Melbourne. Details.

 

Mix 106.3 are looking for a Breakfast Producer. Details.

 

 

4BC in Brisbane has a vacancy for a News Journalist. Details.

 
 
 
 

Geelong Broadcasters has a vacancy for a Journalist/Newsreader on a 12 month contract. Details.

 

 

Macquarie Radio Network has a vacancy for a Promotions Assistant based in Brisbane. Details.

 

 

 

 

 
 

Grant Broadcasters has a vacancy for a Broadcast Engineer based in Cairns. Details.

 

 

 

 

 

 

 

 

 
 
 

ARN has a vacancy for a Senior Producer with Hughesy and Kate. Details.

 

Recent Comments

James Bayes, Southern Cross Austereo's head of digital sales & operations, has been poached by a Melbourne mobile startup called Unlockd.

 

 

2XL’s Andrew Page will make his Metro debut next month joining MRN 4BC Newsroom.

 

 

 
 

Garry Dean is new the Creative Director for Nova 93.7.

 

 
 

Fairlie Hamilton is returning to i98 to join Marty Haynes on breakfast. 

 
 

Brian Gallagher is joining the ranks of SCA as Chief Sales Office

 

ARN has appointed Sue Carter as the new CD for Mix102.3 and Cruise 1323 in Adelaide

 
 

Sarah Tinsley is joining ARN as their National Legal and Business Affairs Director.

 
 

Sam Bingley, formerly of SCA Melbourne, has joined Crocmedia as Chief Commercial Officer.

Scott Mayman is back in the country and is working on the Sunshine Coast for three weeks in the MIXFM/SEAFM newsroom.

 

 

 

 
 
 
 

Bianca Dye has left the i98 Breakfast show and “is off to pursue her bucket list and chase some new opportunities”.

 
 
 
 

Amy Moon has been appointed General Manager at Joy 94.


 

 
 
 

Most Read (Last 30 Days)

Adelaide Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
4. The Hot Plate Nine Network (PBL Media)
5. Flight Centre Flight Centre Travel Group Ltd

Brisbane Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
4. Flight Centre Flight Centre Travel Group Ltd
5. The Hot Plate Nine Network (PBL Media)

Central Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Ettalong Diggers Ettalong Beach War Memorial Club Ltd
4. Never Let A Mate Walk Home Drunk Campaign Pedestrian Council Of Australia Ltd
5. Gosford RSL Club Gosford RSL Club

Gold Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. The Hot Plate Nine Network (PBL Media)
4. Gold Coast Airport Queensland Airports Ltd
5. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd

Melbourne Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
3. Bertocchi Bertocchi Smallgoods Pty Ltd
4. Chemist Warehouse Chemist Warehouse
5. The Great Australian Spelling Bee Network Ten Pty Ltd

Newcastle Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Vodafone Vodafone Pty Ltd
4. Dial Before You Dig Dial Before You Dig Services Ltd
5. Nobby Kitchens Nobby Kitchens

Perth Advertisers

1. The Hot Plate Nine Network (PBL Media)
2. Harvey Norman Harvey Norman Holdings Ltd
3. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
4. Saturday Lotto Lotterywest
5. Chemist Warehouse Chemist Warehouse

Sydney Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
3. Bing Lee Bing Lee Electrics Pty Ltd
4. Paul's Warehouse Paul's Retail Pty Ltd
5. Brydens Brydens

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
  • 10+ share Mon-Sun, Survey 1/2014
  • IRIS Research

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Warrnambool Ratings

1 Coast FM 37.7 - Ace
2 3YB 21.7 - Ace
3 triple j 7.3 - ABC
4 ABC Local Radio 4.0 - ABC
5 ABC Radio Nat. 2.5 - ABC
6 Classic FM 1.5 - ABC
  • 10+ share Mon-Sun, Survey 1/2015
  • Xtra Research

Sydney Ratings

 

1 2GB 12.8 (11.9) MRN
2ABC 702 8.6 (8.0) ABC
3 WSFM 8.2 (8.5) ARN
4 TRIPLE M 7.9 (7.2) SCA
5KIIS 1065 7.6(8.9) ARN
6smoothfm 95.3 7.2 (7.6) NE
7Nova 96.9 6.9(6.8)NE
8triple j6.3(6.5) ABC
  • 10+ share Mon-Sun, Survey 4/2015

Perth Ratings

1 Mix 94.5 14.3 (13.5) SCA
2 Nova 93.7 12.5 (11.3) NE
3 96FM 10.5 (10/9) ARN
4 triple j 10.3 (12.0) ABC
5ABC72010.1(9.8)ABC
6 hit 929 7.8 (7.2) SCA
7 6PR 6.9(7.2)MRN
8 6IX 6.4 (6.0) CAP
  • 10+ share Mon-Sun, Survey 4/2015
  • 96FM now owned by ARN / 6PR owned by MRN

Newcastle Ratings

1 KOFM 1563 (15.3) SCA
2 ABC1233 13.6 (11.9) ABC
3NXFM 10.7(11.6) SCA
4 2HD 10.4 (9.8) BOG
5 Triple J 9.9 (9.9) ABC
6New FM8.5(10.0)BOG
7 Classic FM 4.0 (3.) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Melbourne Ratings

 

1 3AW 12.1 (13.7) MRN
2 ABC 774 10.9 (11.5) ABC
3 Gold 8.7 (7.9) ARN
4 Triple M 8.6 (7.9) SCA
5 Fox FM 7.7 (6.9) SCA
6 smooth935 7.5 (7.4) NE
7 KIIS 101.1 7.3 (6.2) ARN
8Nova 100 6.3(6.3)NE
  • 10+ share Mon-Sun, Survey 4/2015
  • Mix101.1 now KIIS 101.1 

Gold Coast Ratings

1 Hot Tomato 14.2 (14.1) HT
2 Gold FM 11.9 (14.3) SCA
3 Sea FM 9.6 (9.5) SCA
4 ABC 91.7FM 7.9 (6.7) ABC
5 triple j 7.8 (9.4) ABC
6 ABC612 5.2 (3.3) ABC
7 Radio National 2.5 (2.3) ABC
  • 10+ Share Mon-Sun, Survey 3/2014

 

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Canberra Ratings

  104.7 18.8 (18.5) SCA
  ABC666 15.3 (15.3) ABC
  Mix 106.3 13.9 (11.6) SCA
  Classic FM 8.6 (9.3) ABC
  triple j 8.2 (8.5) ABC
  2CC 6.1 (6.0) Capital
  2CA 5.5 (7.0) Captial
  Radio National 3.6 (3.0) ABC
  • 10+ share Mon-Sun, Survey 2/2015

 

Brisbane Ratings

 

197.3FM14.0(13.7)ARN
2Nova 106.9 13.2(12.3NE
3ABC61210.0(10.8) ABC
4 4MMM 9.8 (9.1) SCA
5hit105.3 8.3(8.0) SCA
5 4KQ 8.3 (7.7) ARN
6 TRIPLE J 7.8 (7.8) ABC
7 4BC 5.0 (4.9) MRN
84BC 4.5(5.0 MRN
  • 10+ share Mon-Sun, Survey 4/2015
  • B105 now hit105.3

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Adelaide Ratings

1 Mix 102.3 14.0 (14.3) ARN
2Nova 91.9 12.5 (12.4) NE
3 FIVEaa 12.0 (12.0) NE
4ABC89110.9(12.3) ABC
5 Cruise 10.4 (8.8) ARN
6 Triple M 8.8 (8.5) SCA
7triple j 7.6 (8.7) ABC
8hit1076.7(6.0) SCA
  • 10+ share Mon-Sun, Survey 4/2015 (GfK)
  • hit107 on-air Oct 2014, was SAFM
CompanyStock IDPriceChange
Southern Cross Media
SXL
0.965
-0.52%
APN News & Media
APN
0.715
-0.69%
Fairfax Media
FXJ
0.850
0.00%
Macquarie Radio
MRN
1.10
0.00%
Pacific Star Network
PNW
0.300
0.00%
Oceania Capital
OCP
1.22
0.00%
Ten Network
TEN
0.210
2.44%
Seven West Media
SWM
0.905
-2.16%
Nine Entertainment
NEC
1.53
0.00%
Prime Media
PRT
0.650
-3.70%

Most Commented (All Time)