Research Decoded #1: The Psycho Word

Research for radio comes in all shapes and sizes, with a truckload of jargon, and its fair share of folk wisdom and myths.

In this new series, I'll cut through the technical buzz words, to decode research concepts in common use, but not always understood.

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Confessions of A Diary Keeper

Each survey day generates great heat and emotion, as revenue and reputations go on the block.

But what's often forgotten in the rush, is how the cold numbers actually come from real people.

Here's just one Australian diary-keeper's story, along with some technical background, and CRA comments to help shed light on the mystique and myths of the ratings ...

 

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Your CHR Couch Potato Guide To The Big Game

Big talking points on RT this year are the Australian CHR (Contemporary Hit Radio) battles. Especially the 3-way in Sydney of course, but efficiencies of network branding mean sooner or later there's an inevitable flow-on to other markets.

Your comments passionately debate the moves, which is all part of the fun.

Top-40/CHR has always been a gladiatorial format for both players, and baying, blood-thirsty spectators alike!

 

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Strategy Playbook: #3 Did Your Marketing "Work"

So far in this series we've covered #1 Ratings Realities and #2 Content-Cume vs. Passive-Habit

This time I discuss how to avoid just "throwing money at a survey", and being very clear about what you're really trying to achieve.

What 's the measurable outcome? Do your campaign goals match OR contradict your brand-values and long-term objectives? 

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Strategy Playbook: #2 Content-Cume vs. Passive-Habit

Last time, I kicked off this new series on the fundamentals of programming strategy, with Ratings Realities.

How to lay your strategic foundation, by understanding the real drivers of our ratings methodologies in Australia & NZ. "Win breakfast, win the day" means the #1 goal is attracting cume(cumulativeaudience/reach) from breakfast & heavy listeners in your target.

The next step is identifying how your particular format and competitive situation is affected by Content-Cume vs. Passive-Habit, and understanding why TV campaigns & big contest prizes may not work!

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Strategy Playbook: #1 Ratings Realities


In this new series I'll go behind the scenes, to reveal the practical fundamentals of building a successful programming strategy.

In commercial radio, content success is ultimately benchmarked by ratings. So a core understanding of the methodology and how to play to it is the essential Step 1.

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Don't Just Analyse-Synthesise & Conceptualise!


What happens when any kind of listener research or feedback comes in the door? We analyse it of course.

But that's not enough!

Why do we also need to "Synthesise & Conceptualise"?

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Is Talent the New Strategy?


After survey, station & group execs and consultants disappear for a day or two of the programming "strategy" meeting. Calendar the next one after Survey 1 Tues 11 March. Must be post-Olympics, when a noun so easily turns into a verb, like podiumed or medalled!

For many years this has been a soul-searching trawl through the survey and other research, followed by a deep review of target, music, content, imaging and marketing, resulting in an action-plan for the next survey.

But how does this model hold up in 2014?

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Do Your Fans Think You Rock?

The #1 challenge in any listener research & feedback program, is keeping your fans entertained and coming back for more.

People's attention spans are short with busy lifestyles, marketing bombardment, and social media conditioning.

Our new 2014 InsiderFocus video, showcases our solution to this growing issue.

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Personality Research Secrets Revealed! pt 2


There's no hotter topic right now than the personality show dramas, spearheaded by the epic Kyle & Jackie O saga (cue v/o "In a world ...).

But what really goes on behind the scenes at the radio networks, when plotting the next chessboard move? Whether at times of turmoil, ongoing maintenance, or succession planning?

This is truly a high-stakes, dark blend of art and science, where research plays a mostly hidden role ...

Yesterday, in Part 1, Eriks revealed the background to personality research, how it used to be done and what has filled the gap now. Today, he reveals the practicalities of personality research and which show, in his 30+ year career, is the all-time best-testing team he has ever seen ...

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Snow FM has a vacancy for a Music Director / Breakfast Announcer. Details.

 

 

 

 

 

 

 

Universal Music has a vacancy for a National Artist Relations Manager. Details.

 

 

 

 

 

 

 

Nova Entertainment has a vacancy for a Network Drive Audio Producer based in Sydney. Details.

 

 

SCA are looking for a Breakfast Announcer for Hot FM Cairns. Details.

 

 

 

i98FM has a vacancy for a Casual Journalist. Details.

 

 

 

6PR has a vacancy for an Assistant Producer for Drive.Details.

 

 

 

 

 

ARN has a vacancy for an Experienced Account Manager- Direct Sales based in Sydney. Details.

 

 

 

 
 

Southern Cross Austereo have a vacancy for a Breakfast Journalist at Sea FM & 2GO FM in Gosford. Details.

 

 

 

 

Crocmedia are looking to appoint a NSW Commercial Manager based in Sydney.Details.

 

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ARN are looking for a Creative Writer on a six month contract based in Perth. Details.

 

 

 

 

 

Grant Broadcasters are looking for a 'Talk & Information Personality' based in Launceston. Details.

 

 

 

Nova 106.9 is looking for Casual Announcers. Details.

 

 

 

 
 

ARN has a vacancy for a Junior Audio Producer based in Sydney. Details.

 

 

Omny has a vacancy for an Operations Manager based in Melbourne. Details.

 

 

 

 

 

Geelong's K-ROCK and Bay FM are looking for a Promotions Guru. Details.

 

 

 

 

 

 

 
 
 
 

Recent Comments

Jamie Row has moved from Nova Brisbane to smoothfm Sydney as Operations Manager/Floater.

Joseph Groth is heading to the Sunshine Coast as the new Music Director & Mornings announcer of  91.9 Sea FM.

 

 

Scott McLaughlin  National Client Solutions Director for Southern Cross Austereo is leaving the company.  

Gavin Flanagan has been appointed the new GM of River 949 Ipswich.

 
 

River 949 GM David Greenwood is moving to the new role as GM of the Kix Radio Network (still with Grant Broadcasters)

 

Conrad Browne will finish as General Manager with JOY 94.9 in June.

 
 

Pete Davidson is the Capital Radio Network new Group PD.

James Perrin is the new PD for Grant Broadcasters 2EC/PowerFM Bega. 

 

 

Former Nova exec Wade Kingsley is joining SCA in a new national leadership role as Head of Ideas and Integration.

 

 
 
 

Steve Cairns has been appointed the new GM of Radio Tab

 
 
 

Nick Condon has left ARN to work with the South Australian Chamber of Commerce leading their digital department.


 

 

Most Read (Last 30 Days)

Adelaide Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
4. Vodafone Vodafone Pty Ltd
5. Puratap Puratap Pty Ltd

Brisbane Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Sportsbet.com.au Sportsbet Pty Ltd
5. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd

Central Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. BJ Howes Metaland BJ Howes Pty Ltd
4. Never Let A Mate Walk Home Drunk Campaign Pedestrian Council Of Australia Ltd
5. Central Coast Holden Central Coast Holden

Gold Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Sanctuary Cove International Boat Show Mulpha Sanctuary Cove (Developments) Pty Ltd
4. Coles Coles Group Ltd (Wesfarmers Ltd)
5. Tweed Coast Marine Tweed Coast Marine (NSW) Pty Ltd

Melbourne Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
5. Sportsbet.com.au Sportsbet Pty Ltd

Newcastle Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Climax Suspension Climax Suspension
4. Nobby Kitchens Nobby Kitchens
5. Finance Ezi Finance Ezi Pty Ltd

Perth Advertisers

1. Coles Coles Group Ltd (Wesfarmers Ltd)
2. Harvey Norman Harvey Norman Holdings Ltd
3. Forty Winks Forty Winks Franchising Pty Ltd
4. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
5. Vodafone Vodafone Pty Ltd

Sydney Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Bing Lee Bing Lee Electrics Pty Ltd
4. Sportsbet.com.au Sportsbet Pty Ltd
5. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
  • 10+ share Mon-Sun, Survey 1/2014
  • IRIS Research

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Warrnambool Ratings

1 Coast FM 37.7 - Ace
2 3YB 21.7 - Ace
3 triple j 7.3 - ABC
4 ABC Local Radio 4.0 - ABC
5 ABC Radio Nat. 2.5 - ABC
6 Classic FM 1.5 - ABC
  • 10+ share Mon-Sun, Survey 1/2015
  • Xtra Research

Sydney Ratings

1 2GB 12.6 (13.0) MRN
2KIIS 1065 8.9(8.7) ARN
3 WSFM 8.2 (7.9) ARN
4ABC 7028.0(9.5)ABC
5Nova 96.9 7.6(7.6)NE
6smoothfm 95.3 7.4(7.3)NE
7triple j6.0(6.5) ABC
  • 10+ share Mon-Sun, Survey 2/2015

Perth Ratings

1 Mix 94.5 13.9 (14.9) SCA
296FM11.3(11.5)ARN
3 Nova 93.711.1 (11.4) NE
4ABC72010.7(10.3)ABC
5triple j 9.2(9.0) ABC
6 6PR 9.0(8.4)Fairfax
792.9 6.5(6.2) SCA
  • 10+ share Mon-Sun, Survey 2/2015
  • 96FM now owned by ARN

Newcastle Ratings

1 KOFM 1563 (15.3) SCA
2 ABC1233 13.6 (11.9) ABC
3NXFM 10.7(11.6) SCA
4 2HD 10.4 (9.8) BOG
5 Triple J 9.9 (9.9) ABC
6New FM8.5(10.0)BOG
7 Classic FM 4.0 (3.) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Melbourne Ratings

1 3AW 15.4 (13.6) Fairfax/MRN
2 ABC 774 10.4 (10.7) ABC
3 Triple M 7.4 (7.4) SCA
4 Fox FM 6.9 (7.6) SCA
5smoothfm 91.5 6.9 (7.2) NE
6 Gold 6.8 (6.9) ARN
7Nova 100 6.7(7.3)NE
8 KIIS 101.1 6.1 (7.1) ARN
  • 10+ share Mon-Sun, Survey 2/2015
  • Mix101.1 now KIIS 101.1 

Gold Coast Ratings

1 Hot Tomato 14.2 (14.1) HT
2 Gold FM 11.9 (14.3) SCA
3 Sea FM 9.6 (9.5) SCA
4 ABC 91.7FM 7.9 (6.7) ABC
5 triple j 7.8 (9.4) ABC
6 ABC612 5.2 (3.3) ABC
7 Radio National 2.5 (2.3) ABC
  • 10+ Share Mon-Sun, Survey 3/2014

 

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Canberra Ratings

  104.7 18.5 (17.0) SCA
  Mix 106.3 11.6 (15.1) SCA
  ABC666 15.3 (17.4) ABC
  triple j 8.5 (8.1) ABC
  Classic FM 9.3 (9.9) ABC
  2CA 7.0 (5.6) Captial
  2CC 6.0 (6.3) Capital
  Radio National 3.0 (4.0) ABC
  • 10+ share Mon-Sun, Survey 1/2015

 

Brisbane Ratings

197.3FM14.3(14.6)ARN
2Nova 106.9 11.6(10.8)NE
3ABC61210.7(10.7) ABC
4triple j 8.9(9.4) ABC
5 4KQ 8.7 (8.6) ARN
6hit105.3 8.2(9.3) SCA
7Triple M 7.6(8.7) SCA
  • 10+ share Mon-Sun, Survey 2/2015
  • B105 now hit105.3

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Adelaide Ratings

1 Mix 102.3 13.6 (13.8) ARN
2ABC89112.5(12.5) ABC
3Nova 91.912.0(11.3)NE
4FIVEaa 11.1(10.4)NE
5triple j 9.1 (8.3) ABC
6Triple M 8.4(9.7)NE
7Cruise 13238.3(9.2)ARN
8hit1076.0(5.9) SCA
  • 10+ share Mon-Sun, Survey 2/2015 (GfK)
  • hit107 on-air Oct 2014, was SAFM
CompanyStock IDPriceChange
Southern Cross Media
SXL
1.08
-0.92%
APN News & Media
APN
0.825
-2.37%
Fairfax Media
FXJ
1.01
-0.98%
Macquarie Radio
MRN
1.13
0.00%
Pacific Star Network
PNW
0.310
0.00%
Oceania Capital
OCP
1.30
0.00%
Ten Network
TEN
0.228
-1.09%
Seven West Media
SWM
1.23
-1.60%
Nine Entertainment
NEC
2.14
-0.47%
Prime Media
PRT
0.865
-0.57%

 

 

 

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