Everyone Has A Story

Stories or Stats?

Statistics are a necessary part of everyday business life, and radio is no exception. But in a creative enterprise it's often difficult to resist the forces of hard data & analytics overpowering the risks, leaps of imagination and Stories needed to produce fresh, innovative content and promotions.

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5 Essentials for Year 5

When Radio Today launched in 2012, my first article was about the 5 Essentials for radio brand growth for the following 5 years  So here we are in 2016, year 5 already (!), time to review and update ...

This is not about predictions

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Research Decoded #3: Share Delight

Continuing our journey through the jungle of research jargon, we now come to TSL & Average Audience/Share.

Last time, we explored how it all starts with Cume

But what happens next ? Once you've stimulated a flow of listeners coming through the door? Is a healthy Share the ultimate measure of programming success? We'll also talk to Brad March on this burning question.

TSL (Time Spent Listening) and Share are bonded together, because the former drives the latter. But firstly ...

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Research Decoded #2: Cumulatively-Speaking

It all starts here.

Without Cumulative audience, there's nothing - it's the essential fuel of radio audience measurement.

Next in my series on decoding common research jargon, we explore the practicalities of interpreting "cume" (for short) results, and what actions can improve them.

Whether you say Tomāto or Tomäto, its a major talking point on survey day.

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Research Decoded #1: The Psycho Word

Research for radio comes in all shapes and sizes, with a truckload of jargon, and its fair share of folk wisdom and myths.

In this new series, I'll cut through the technical buzz words, to decode research concepts in common use, but not always understood.

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Confessions of A Diary Keeper

Each survey day generates great heat and emotion, as revenue and reputations go on the block.

But what's often forgotten in the rush, is how the cold numbers actually come from real people.

Here's just one Australian diary-keeper's story, along with some technical background, and CRA comments to help shed light on the mystique and myths of the ratings ...

 

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Your CHR Couch Potato Guide To The Big Game

Big talking points on RT this year are the Australian CHR (Contemporary Hit Radio) battles. Especially the 3-way in Sydney of course, but efficiencies of network branding mean sooner or later there's an inevitable flow-on to other markets.

Your comments passionately debate the moves, which is all part of the fun.

Top-40/CHR has always been a gladiatorial format for both players, and baying, blood-thirsty spectators alike!

 

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Strategy Playbook: #3 Did Your Marketing "Work"

So far in this series we've covered #1 Ratings Realities and #2 Content-Cume vs. Passive-Habit

This time I discuss how to avoid just "throwing money at a survey", and being very clear about what you're really trying to achieve.

What 's the measurable outcome? Do your campaign goals match OR contradict your brand-values and long-term objectives? 

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Strategy Playbook: #2 Content-Cume vs. Passive-Habit

Last time, I kicked off this new series on the fundamentals of programming strategy, with Ratings Realities.

How to lay your strategic foundation, by understanding the real drivers of our ratings methodologies in Australia & NZ. "Win breakfast, win the day" means the #1 goal is attracting cume(cumulativeaudience/reach) from breakfast & heavy listeners in your target.

The next step is identifying how your particular format and competitive situation is affected by Content-Cume vs. Passive-Habit, and understanding why TV campaigns & big contest prizes may not work!

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Strategy Playbook: #1 Ratings Realities


In this new series I'll go behind the scenes, to reveal the practical fundamentals of building a successful programming strategy.

In commercial radio, content success is ultimately benchmarked by ratings. So a core understanding of the methodology and how to play to it is the essential Step 1.

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Tasmanian Broadcasters has a vacancy for a Talkback Producer.  Details

 
 

SCA has a vacancy for a Casual Journalist - Brisbane. Details

 
 
 
 
 
 
 

Grant Broadcasters has a vacancy for a Digital Content Manager - Geelong.  Details.

 
 
 
 
 

Nova Entertainment has a vacancy for an Executive Producer for Kate,Tim and Marty. 12 month maternity leave role. - Sydney. Details.

 
 
 
 
 
 
 
 
 
 

96.5 FM has a vacancy for a Content Director. Details.

 
 

 96.5 FM are looking for On Air talent for their Talent Bank.  Details

 
 
 
 
 

SCA has a vacancy for an Announcer / Operations. -Triple M Brisbane. Details.

 
 
 
 
 
 

Light FM has a vacancy for a Casual Announcer. Details.

 
 
 

Macquarie Media has a vacancy for a Panel Operator, Nights with Steve Price - Sydney.  Details

 
 
 
 
 
 
 
 

Canberra FM has a vacancy for a Studio Technician. Details.

 
 
 

SCA has a vacancy for a General Manager - Mackay. Details

 
 
 
 
 
 
 
 
 

SCA has a vacancy for a Breakfast Announcer - Merredin WA.  Details.

 
 
 
 
 
 

Nova has a vacancy for an Assistant Producer for Smallzy's Surgery - Sydney. Details

 
 
 
 
 
 
 

Grant Broadcasters has a vacancy for a Broadcast Engineer - South Australia. Details.

 
 
 
 
 

Chilli FM has a vacancy for a Breakfast Personality. Details

 
 
 
 
 
 

SCA has a vacancy for a Producer / Editor Prep-Air - Sydney.  Details.

 
 
 
 
 
 
 
 

SCA has a vacancy for an Announcer - Bunbury. Details

 
 
 
 

Recent Comments

 

 

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
  • 10+ share Mon-Sun, Survey 1/2014
  • IRIS Research

Wellington Ratings

 

  NewstalkZB 15.2 (13.5) NZME
  The Breeze 9.3 (12.9) Mediaworks
  The Hits 6.3 (7.6) NZME
  ZM 8.0 (7.8) NZME
  The Sound 7.1 (5.1) Mediaworks
  The Rock 4.8 (6.7) Mediaworks
  The Edge 7.0 (6.5) Mediaworks
  Coast 6.8 (6.3) NZME
  • 10+ share, Survey 1/2016 (Brackeys Survey 2/2015)

Warrnambool Ratings

1 Coast FM 37.7 - Ace
2 3YB 21.7 - Ace
3 triple j 7.3 - ABC
4 ABC Local Radio 4.0 - ABC
5 ABC Radio Nat. 2.5 - ABC
6 Classic FM 1.5 - ABC
  • 10+ share Mon-Sun, Survey 1/2015
  • Xtra Research

Sydney Ratings

 

 

  2GB 12.2 (11.8) MRN
 ABC 702 9.5 (9.3) ABC
  WSFM 7.6 (6.2) ARN
  TRIPLE M 6.0 (6.5) SCA
 KIIS 1065 8.0(8.1) ARN
 smoothfm 95.3 9.6 (9.1) NE
 Nova 96.9 7.0(8.1)NE
 triple j6.1(5.8) ABC
         
  • 10+ share Mon-Sun, Survey  5/2016

 

Perth Ratings

  Mix 94.5 14.4 (15.3) SCA
  Nova 93.7 12.9 (13.2) NE
  96FM 8.1 (8.4) ARN
  triple j 10.2 (10.2) ABC
 ABC7208.7(8.9)ABC
  hit 929 10.9 (10.9) SCA
  6PR 7.8(7.6)MRN
  6IX 4.6 (4.3) CAP
         
  • 10+ share Mon-Sun, Survey 5/2016
 
 

 

Newcastle Ratings

1 KOFM 1563 (15.3) SCA
2 ABC1233 13.6 (11.9) ABC
3NXFM 10.7(11.6) SCA
4 2HD 10.4 (9.8) BOG
5 Triple J 9.9 (9.9) ABC
6New FM8.5(10.0)BOG
7 Classic FM 4.0 (3.) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Melbourne Ratings

 

  3AW 14.4 (14.8) MRN
  ABC 774 10.5 (10.5) ABC
  Gold 8.6 (7.9) ARN
  Triple M 7.4 (7.9) SCA
  Fox FM 8.6 (9.7) SCA
  smooth935 7.8 (7.2) NE
  KIIS 101.1 5.3 (5.1) ARN
 Nova 100 6.8(6.1)NE
  • 10+ share Mon-Sun, Survey 5/2016
 

 

Gold Coast Ratings

1 Hot Tomato 14.2 (14.1) HT
2 Gold FM 11.9 (14.3) SCA
3 Sea FM 9.6 (9.5) SCA
4 ABC 91.7FM 7.9 (6.7) ABC
5 triple j 7.8 (9.4) ABC
6 ABC612 5.2 (3.3) ABC
7 Radio National 2.5 (2.3) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Christchurch Ratings

 

  Newstalk ZB 10.7 (11.7) NZME
  More FM 16.8 (14.3) Mediaworks
  The Breeze 10.2 (10.8) Mediaworks
  The Rock 8.3 (11.0) Mediaworks
  The Edge 7.7 (7.4) Mediaworks
  The Sound 10.8 (9.2) Mediaworks
  The Hits 3.7 (4.3) NZME
  • 10+ share, Survey 1/2016 (Brackets Survey 2/2014)

Canberra Ratings

  104.7 17.9 (18.8) SCA
  ABC666 15.9 (15.3) ABC
  Mix 106.3 13.6 (13.9) SCA
  Classic FM 10.0 (8.6) ABC
  triple j 8.2 (8.2) ABC
  2CC 6.8 (6.1) Capital
  2CA 6.0 (5.5) Captial
  Radio National 3.9 (3.6) ABC
  • 10+ share Mon-Sun, Survey 3/2015

 

Brisbane Ratings

 

 97.3FM12.1(11.7)ARN
 Nova 106.9 14.4(13.7)NE
 ABC6128.5(9.5) ABC
  4MMM 9.5 (8.7) SCA
 hit105.3 10.1(10.1) SCA
  4KQ 9.0 (8.5) ARN
  TRIPLE J 8.2 (8.1) ABC
  4BC 4.6 (5.0) MRN
 Magic 882 2.8(2.7) MRN
         
  • 10+ share Mon-Sun, Survey 4/2016
 
 

 

Auckland Ratings

  Newstalk ZB 13.6 (13.7) TRN
  Coast  8.8 (9.4) TRN
  The Edge 6.6 (6.6) Mediaworks
  The Sound 5.7 (5.7) Mediaworks
  The Breeze 7.1 (7.1) Mediaworks
  The Hits 5.7 (4.3) TRN
  ZM 4.7 (4.7) TRN
  Mai FM 6.8 (5.2) TRN
  • 10+ share, Survey 1/2016 - In Bracket Survey 2/2014

Adelaide Ratings

 

  Mix 102.3 14.5 (12.6) ARN
 Nova 91.9 9.9 (11.2) NE
  FIVEaa 11.3 (11.6) NE
 ABC89110.9(11.0) ABC
  Cruise 8.2 (8.0) ARN
  Triple M 9.7 (9.3) SCA
  hit107 9.1 (9.1) SCA
 triple j 4.9 (5.4) ABC
  • 10+ share Mon-Sun, Survey 5/2016 (GfK)
 

 

CompanyStock IDPriceChange
Southern Cross Media
SXL
1.59
0.00%
APN News & Media
APN
3.44
-0.29%
Fairfax Media
FXJ
0.940
-1.05%
Macquarie Radio
MRN
0.935
-2.60%
Pacific Star Network
PNW
0.250
0.00%
Oceania Capital
OCP
1.85
0.00%
Ten Network
TEN
1.29
0.00%
Seven West Media
SWM
0.720
-2.70%
Nine Entertainment
NEC
0.960
-0.52%
Prime Media
PRT
0.265
-3.64%

 

 
 
 

 

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