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A Musical Point of Difference

In a previous article (How to Win the Ratings – Taste & Mood) I wrote about how playing the best music for your target audience’s taste can take you to the top of the ratings. The problem is a competitor with the halo of a powerful breakfast show can be perceived as doing a better job of catering to your audience’s musical desires. You then have to exaggerate your point of difference. A differential advantage that is measurable.

I first learnt about the importance of product differentiation when I read Al Ries & Jack Trout’s famous marketing book, Positioning: The Battle for Your Mind.

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7HO FM Hobart - From Worst to First - Part Two

For decades no star was ever brighter than 7HO. It was the dominant commercial radio station in Hobart. In part One of From Worst to First, Greg Smith covers the history of the once dominant station, that by 2003 was on the slide.

So how did Grant Broadcasters’ Ross Turner engineer the station’s massive turnaround by beating Southern Cross Austereo’s Sea.FM & Heart.FM in the ratings in 2014?

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7HO FM Hobart - From Worst to First

For decades no star was ever brighter than 7HO.

It was the dominant commercial radio station in Hobart. Led by Bob Cooke & Richard Moore’s breakfast show, the station’s revenue just kept pouring in. In those days, it was a licence to print money. However by 2003 the station was on the slide & it was sold to Grant Broadcasters.

So how did Grant Broadcasters’ Ross Turner engineer the station’s massive turnaround by beating Southern Cross Austereo’s Sea.FM & Heart.FM in the ratings conducted by Xtra Research late last year?

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The Life & Times of Rod Brice

Rod Brice has had a remarkable career in radio as a programmer & researcher. When you look at what he has achieved, there’s a lot of sixes in there.                                                                                      

Rod spent 16 years with the Southern Cross Media / RG Capital Radio Group.  He managed all the programming operations for the 66 regional radio stations across Australia, including on-air talent recruitment, placement and development. He successfully merged the regional base into the main capital city radio-broadcasting network efficiently achieving the integration within a 6 month period. He built 6 entirely new commercial stations in fresh markets and 6 sister stations in existing markets.

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Sex, Drugs & Meditation

Mary-Lou Stephens is the drive announcer at ABC Sunshine Coast. She has written an explosive tell-all book about her life.                                       

“I didn’t want people cutting heroin on my coffee table. I didn’t want a taste. But Todd was persuasive, he always had been. He was a happy druggy and totally unapologetic about his lifestyle. I said yes. He arrived with two guys clearly eager to taste the fruits of their bounty. They cut the drugs and gave me a foil. Enough for a good taste. I didn’t have a syringe. They gave me one of those too. Me and the drugs and the means to administer them, alone in the house by the river. I didn’t have time to take drugs anymore.

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Pick your Battles

When I first became a Program Director I had a lot to learn about people management. It was an incredible learning curve, moving from being an on air announcer to an executive position.

Not only did I have to lead the programming staff & help them achieve the ratings goals the station demanded but also deal with other executives who had personal agendas & games to play.

 

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Local versus Networking

Greg Smith is an inductee into the Australian Radio Hall of Fame, and a Director of Radio Today. 

One of the biggest changes to radio in the last decade or so has been the growth of networked programs from Sydney & Melbourne.           

For the regional markets this has been both a blessing & a curse.

On the plus side this has brought stars & celebrities into the smaller markets at a reasonable cost. Also for management it’s one less program to worry about. 

On the downside some markets have felt a backlash & a loss of revenue from local advertisers. Local advertisers love live reads & interaction with the talent. In a lot of cases it was too hard for the talent to deal with so many stations.             

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How to Win the Ratings - The Breakfast Show Blueprint - Part 12

Greg Smith is a Director of Radio Today.

In this series of articles we have explored the key ingredients of a top rating breakfast show.

I’ve enlisted the help of prominent programmers & researchers, people much smarter than me, to tell you how to win the ratings in radio’s most important daypart.

You can read part 1 with Jon Coleman, part 2 with Todd Wallace, part 3 with Randy Lane, part 4 with Brad March, part 5 with Rad Messick, part 6 with Dave Charles, part 7 with Mark Ramsey part 8 with Tracy Johnson  part 9 with John Parikhal  part 10 with Steve Reynolds and part 11 with Tom Watson.

Today with our final in the series,  we learn about what makes great Breakfast radio from Valerie Geller 

 

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How to Win the Ratings - The Breakfast Show Blueprint - Part 11

Greg Smith is a Director of Radio Today.

In this series of articles I wanted to explore the key ingredients of a top rating breakfast show.

I’ve enlisted the help of prominent programmers & researchers, people much smarter than me, to tell you how to win the ratings in radio’s most important daypart.

You can read part 1 with Jon Coleman, part 2 with Todd Wallace, part 3 with Randy Lane, part 4 with Brad March, part 5 with Rad Messick, part 6 with Dave Charles, part 7 with Mark Ramsey part 8 with Tracy Johnson  part 9 with John Parikhal and part 10 with Steve Reynolds.

Today we learn about what makes great Breakfast radio from Tom Watson (pictured).

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How to Win the Ratings - The Breakfast Show Blueprint - Part 10

Greg Smith is a Director of Radio Today.

In this series of articles I wanted to explore the key ingredients of a top rating breakfast show.

I’ve enlisted the help of prominent programmers & researchers, people much smarter than me, to tell you how to win the ratings in radio’s most important daypart.

You can read part 1 with Jon Coleman, part 2 with Todd Wallace, part 3 with Randy Lane, part 4 with Brad March, part 5 with Rad Messick, part 6 with Dave Charles, part 7 with Mark Ramsey part 8 with Tracy Johnson and part 9 with John Parikhal.

Today we learn about what making great Breakfast radio from Steve Reynolds (pictured).

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SCA is looking for an Announcer / Promotions Assistant in Dubbo. Details

 

Power FM Bega has a vacancy for a Breakfast Anchor and Music Director. Details.

 
 
 

Grant Broadcasters has a vacancy for a Creative Writer based in Maroochydore. Details.

6PR has a vacancy for a Morning Producer. Details.

 

Triple M Brisbane is looking for an Announcer / Assistant Music Director.  Details

 

SCA has a vacancy for a Senior Digital Video Producer- Melbourne. Details.

 

Triple M Brisbane has a vacancy for an Executive Producer for The Grill Team. Details.

 

 

Nova 93.7 Perth has a vacancy for a Creative Writer. Details.

Grant Broadcasters has a vacancy for an Imaging Producer in Geelong. Details.

106fivefm has a vacancy for a General Manager based on the Sunshine Coast. Details.

.

Rait FM Papua New Guinea has a vacancy for an Operations Manager / Program Director. Details.

ARN has a vacancy for a Creative Writer based in Sydney.  Details.

 

.

 Chilli 90.1 FM has a vacancy for a Breakfast Personality. Details.

 

 

Authentic Entertainment is looking to appoint a Senior National Project ManagerDetails.

 

 

 

 

 

 

 

 

 
 
 
 

Sony Music has a vacancy for a Marketing Manager based in Sydney. Details

 
 
 
 

 Capital Radio Network is looking for a Production Manager / Announcer in Goulburn. Details.

LA FM and Chilli FM are looking for a Program Director. Details.

ARN has a vacancy for a Digital Content Producer in Melbourne. Details.

 

 

Recent Comments

NOVA Entertainment has promoted Tamie Williams to the new position of National Head of Direct Sales.

 

2XL’s Andrew Page will make his Metro debut next month joining MRN 4BC Newsroom.

 

 

 
 

Garry Dean is new the Creative Director for Nova 93.7.

 

 
 

Marc McCreadie is the new Program Manager of Capital Radio Network’s 2CA Canberra.

 
 

Christian Argenti will host the new show, The Greatest Years in Music across 36 LocalWorks stations.

 

ARN has appointed Sue Carter as the new CD for Mix102.3 and Cruise 1323 in Adelaide

 
 

Sarah Tinsley is joining ARN as their National Legal and Business Affairs Director.

 
 

Ciaran Davis has been appointed the new CEO of APN, the parent company of ARN.

Tamie Williams to the new position of National Head of Direct Sales with Nova Entertainment.

 

 

 

 
 
 
 

Bianca Dye has left the i98 Breakfast show and “is off to pursue her bucket list and chase some new opportunities”.

 
 
 
 

Amy Moon has been appointed General Manager at Joy 94.


 

 

Most Read (Last 30 Days)

Adelaide Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Spirit Of Tasmania TT-Line Company Pty Ltd
3. Harvey Norman Harvey Norman Holdings Ltd
4. Puratap Puratap Pty Ltd
5. Shop, Distributive & Allied Employees Association (SDA) Shop, Distributive & Allied Employees Association

Brisbane Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. McDonald's Create Your Taste McDonald's Australia Ltd
4. Sportsbet.com.au Sportsbet Pty Ltd
5. Woolworths Woolworths Ltd

Central Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Never Let A Mate Walk Home Drunk Campaign Pedestrian Council Of Australia Ltd
4. Ettalong Diggers Ettalong Beach War Memorial Club Ltd
5. Gosford RSL Club Gosford RSL Club

Gold Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Currumbin Wildlife Sanctuary Currumbin Wildlife Sanctuary
4. Kool Kids Early Learning Centres Kool Kids Early Learning Centres
5. ARB 4X4 Accessories ARB Corporation Ltd

Melbourne Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Big W Woolworths Ltd
4. Chemist Warehouse Chemist Warehouse
5. EnergyAustralia EnergyAustralia Pty Ltd

Newcastle Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Vodafone Vodafone Pty Ltd
4. Finance Ezi Finance Ezi Pty Ltd
5. Kubota Kubota Tractor Australia Pty Ltd

Perth Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Clarkson, Hammond & May Live Subzero Events Ltd
5. Big W Woolworths Ltd

Sydney Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Peter's Of Kensington Peter's Of Kensington
3. Bing Lee Bing Lee Electrics Pty Ltd
4. Brydens Brydens
5. Big W Woolworths Ltd

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
  • 10+ share Mon-Sun, Survey 1/2014
  • IRIS Research

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Warrnambool Ratings

1 Coast FM 37.7 - Ace
2 3YB 21.7 - Ace
3 triple j 7.3 - ABC
4 ABC Local Radio 4.0 - ABC
5 ABC Radio Nat. 2.5 - ABC
6 Classic FM 1.5 - ABC
  • 10+ share Mon-Sun, Survey 1/2015
  • Xtra Research

Sydney Ratings

 

1 2GB 11.9 (12.6) MRN
2KIIS 1065 8.9(8.9) ARN
3 WSFM 8.5 (8.2) ARN
4ABC 7028.0(8.0)ABC
5smoothfm 95.3 7.6 (7.4) NE
5 Triple M 7.2 (5.8) SCA
5Nova 96.9 6.8(7.6)NE
7triple j6.5(6.0) ABC
  • 10+ share Mon-Sun, Survey 3/2015

Perth Ratings

1 Mix 94.5 13.5 (13.9) SCA
2 triple j 12.0 (9.2) ABC
3 Nova 93.7 11.3 (11.1) NE
496FM10.9(11.3)ARN
5ABC7209.8(10.7)ABC
6 6PR 7.2(9.0)MRN
7hit 92.9 7.2(6.5) SCA
8 6IX 6.0 (4.9) CAP
  • 10+ share Mon-Sun, Survey 3/2015
  • 96FM now owned by ARN / 6PR owned by MRN

Newcastle Ratings

1 KOFM 1563 (15.3) SCA
2 ABC1233 13.6 (11.9) ABC
3NXFM 10.7(11.6) SCA
4 2HD 10.4 (9.8) BOG
5 Triple J 9.9 (9.9) ABC
6New FM8.5(10.0)BOG
7 Classic FM 4.0 (3.) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Melbourne Ratings

 

1 3AW 13.7 (15.4) MRN
2 ABC 774 11.5 (10.4) ABC
3 Triple M 7.9 (7.4) SCA
3 Gold 7.9 (6.8) ARN
4 smooth935 7.4 (6.9) NE
5 Fox FM 6.9 (6.9) SCA
6Nova 100 6.3(6.7)NE
7 KIIS 101.1 6.2 (6.1) ARN
  • 10+ share Mon-Sun, Survey 3/2015
  • Mix101.1 now KIIS 101.1 

Gold Coast Ratings

1 Hot Tomato 14.2 (14.1) HT
2 Gold FM 11.9 (14.3) SCA
3 Sea FM 9.6 (9.5) SCA
4 ABC 91.7FM 7.9 (6.7) ABC
5 triple j 7.8 (9.4) ABC
6 ABC612 5.2 (3.3) ABC
7 Radio National 2.5 (2.3) ABC
  • 10+ Share Mon-Sun, Survey 3/2014

 

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Canberra Ratings

  104.7 18.5 (17.0) SCA
  Mix 106.3 11.6 (15.1) SCA
  ABC666 15.3 (17.4) ABC
  triple j 8.5 (8.1) ABC
  Classic FM 9.3 (9.9) ABC
  2CA 7.0 (5.6) Captial
  2CC 6.0 (6.3) Capital
  Radio National 3.0 (4.0) ABC
  • 10+ share Mon-Sun, Survey 1/2015

 

Brisbane Ratings

197.3FM13,7(14.3)ARN
2Nova 106.9 12.3(11.6)NE
3ABC61210.8(10.7) ABC
4 4MMM 9.1 (7.6) SCA
5hit105.3 8.0(8.2) SCA
6 TRIPLE J 7.8 (8.9) ABC
74KQ 7.7(8.7) ARN
84BC 5.0(4.6) MRN
  • 10+ share Mon-Sun, Survey 3/2015
  • B105 now hit105.3

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Adelaide Ratings

1 Mix 102.3 14.3 (13.6) ARN
2Nova 91.9 12.4 (12.0) NE
3ABC89112.3(12.3) ABC
4FIVEaa 12.0(11.1)NE
5 Cruise 8.8 (8.3) ARN
6triple j 8.7 (9.1) ABC
7Triple M 8.5(8.4)SCA
8hit1076.0(6.0) SCA
  • 10+ share Mon-Sun, Survey 2/2015 (GfK)
  • hit107 on-air Oct 2014, was SAFM
CompanyStock IDPriceChange
Southern Cross Media
SXL
0.935
0.00%
APN News & Media
APN
0.660
0.00%
Fairfax Media
FXJ
0.795
0.00%
Macquarie Radio
MRN
1.08
0.00%
Pacific Star Network
PNW
0.300
0.00%
Oceania Capital
OCP
1.25
0.00%
Ten Network
TEN
0.190
0.00%
Seven West Media
SWM
0.985
0.00%
Nine Entertainment
NEC
1.48
0.00%
Prime Media
PRT
0.665
0.00%

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