7HO FM Hobart - From Worst to First - Part Two

For decades no star was ever brighter than 7HO. It was the dominant commercial radio station in Hobart. In part One of From Worst to First, Greg Smith covers the history of the once dominant station, that by 2003 was on the slide.

So how did Grant Broadcasters’ Ross Turner engineer the station’s massive turnaround by beating Southern Cross Austereo’s Sea.FM & Heart.FM in the ratings in 2014?

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7HO FM Hobart - From Worst to First

For decades no star was ever brighter than 7HO.

It was the dominant commercial radio station in Hobart. Led by Bob Cooke & Richard Moore’s breakfast show, the station’s revenue just kept pouring in. In those days, it was a licence to print money. However by 2003 the station was on the slide & it was sold to Grant Broadcasters.

So how did Grant Broadcasters’ Ross Turner engineer the station’s massive turnaround by beating Southern Cross Austereo’s Sea.FM & Heart.FM in the ratings conducted by Xtra Research late last year?

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The Life & Times of Rod Brice

Rod Brice has had a remarkable career in radio as a programmer & researcher. When you look at what he has achieved, there’s a lot of sixes in there.                                                                                      

Rod spent 16 years with the Southern Cross Media / RG Capital Radio Group.  He managed all the programming operations for the 66 regional radio stations across Australia, including on-air talent recruitment, placement and development. He successfully merged the regional base into the main capital city radio-broadcasting network efficiently achieving the integration within a 6 month period. He built 6 entirely new commercial stations in fresh markets and 6 sister stations in existing markets.

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Sex, Drugs & Meditation

Mary-Lou Stephens is the drive announcer at ABC Sunshine Coast. She has written an explosive tell-all book about her life.                                       

“I didn’t want people cutting heroin on my coffee table. I didn’t want a taste. But Todd was persuasive, he always had been. He was a happy druggy and totally unapologetic about his lifestyle. I said yes. He arrived with two guys clearly eager to taste the fruits of their bounty. They cut the drugs and gave me a foil. Enough for a good taste. I didn’t have a syringe. They gave me one of those too. Me and the drugs and the means to administer them, alone in the house by the river. I didn’t have time to take drugs anymore.

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Pick your Battles

When I first became a Program Director I had a lot to learn about people management. It was an incredible learning curve, moving from being an on air announcer to an executive position.

Not only did I have to lead the programming staff & help them achieve the ratings goals the station demanded but also deal with other executives who had personal agendas & games to play.

 

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Local versus Networking

Greg Smith is an inductee into the Australian Radio Hall of Fame, and a Director of Radio Today. 

One of the biggest changes to radio in the last decade or so has been the growth of networked programs from Sydney & Melbourne.           

For the regional markets this has been both a blessing & a curse.

On the plus side this has brought stars & celebrities into the smaller markets at a reasonable cost. Also for management it’s one less program to worry about. 

On the downside some markets have felt a backlash & a loss of revenue from local advertisers. Local advertisers love live reads & interaction with the talent. In a lot of cases it was too hard for the talent to deal with so many stations.             

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How to Win the Ratings - The Breakfast Show Blueprint - Part 12

Greg Smith is a Director of Radio Today.

In this series of articles we have explored the key ingredients of a top rating breakfast show.

I’ve enlisted the help of prominent programmers & researchers, people much smarter than me, to tell you how to win the ratings in radio’s most important daypart.

You can read part 1 with Jon Coleman, part 2 with Todd Wallace, part 3 with Randy Lane, part 4 with Brad March, part 5 with Rad Messick, part 6 with Dave Charles, part 7 with Mark Ramsey part 8 with Tracy Johnson  part 9 with John Parikhal  part 10 with Steve Reynolds and part 11 with Tom Watson.

Today with our final in the series,  we learn about what makes great Breakfast radio from Valerie Geller 

 

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How to Win the Ratings - The Breakfast Show Blueprint - Part 11

Greg Smith is a Director of Radio Today.

In this series of articles I wanted to explore the key ingredients of a top rating breakfast show.

I’ve enlisted the help of prominent programmers & researchers, people much smarter than me, to tell you how to win the ratings in radio’s most important daypart.

You can read part 1 with Jon Coleman, part 2 with Todd Wallace, part 3 with Randy Lane, part 4 with Brad March, part 5 with Rad Messick, part 6 with Dave Charles, part 7 with Mark Ramsey part 8 with Tracy Johnson  part 9 with John Parikhal and part 10 with Steve Reynolds.

Today we learn about what makes great Breakfast radio from Tom Watson (pictured).

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How to Win the Ratings - The Breakfast Show Blueprint - Part 10

Greg Smith is a Director of Radio Today.

In this series of articles I wanted to explore the key ingredients of a top rating breakfast show.

I’ve enlisted the help of prominent programmers & researchers, people much smarter than me, to tell you how to win the ratings in radio’s most important daypart.

You can read part 1 with Jon Coleman, part 2 with Todd Wallace, part 3 with Randy Lane, part 4 with Brad March, part 5 with Rad Messick, part 6 with Dave Charles, part 7 with Mark Ramsey part 8 with Tracy Johnson and part 9 with John Parikhal.

Today we learn about what making great Breakfast radio from Steve Reynolds (pictured).

Read more...

How to Win the Ratings - The Breakfast Show Blueprint - Part 9

Greg Smith is a Director of Radio Today.

In this series of articles I wanted to explore the key ingredients of a top rating breakfast show.

I’ve enlisted the help of prominent programmers & researchers, people much smarter than me, to tell you how to win the ratings in radio’s most important daypart.

You can read part 1 with Jon Coleman, part 2 with Todd Wallace, part 3 with Randy Lane, part 4 with Brad March, part 5 with Rad Messick, part 6 with Dave Charles, part 7 with Mark Ramsey and part 8 with Tracy Johnson.

Today we learn about what makes up the best radio shows from John Parikhal (left), a media consultant and author who has enviable radio and TV experience.

Read more...

Universal Music has a vacancy for a National Artist Relations Manager. Details.

 

 

 

 

 

 

 

Nova Entertainment has a vacancy for a Network Drive Audio Producer based in Sydney. Details.

 

 

SCA are looking for a Breakfast Announcer for Hot FM Cairns. Details.

 

 

 

i98FM has a vacancy for a Casual Journalist. Details.

 

 

 

6PR has a vacancy for an Assistant Producer for Drive.Details.

 

 

 

 

 

ARN has a vacancy for an Experienced Account Manager- Direct Sales based in Sydney. Details.

 

 

 

 
 

Southern Cross Austereo have a vacancy for a Breakfast Journalist at Sea FM & 2GO FM in Gosford. Details.

 

 

 

 

Crocmedia are looking to appoint a NSW Commercial Manager based in Sydney.Details.

 

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ARN are looking for a Creative Writer on a six month contract based in Perth. Details.

 

 

 

 

 

Grant Broadcasters are looking for a 'Talk & Information Personality' based in Launceston. Details.

 

 

 

SCA has a vacancy for a Breakfast Producer in regional W.A. Details.

 

 

 

 

 

 
 
 

Nova 106.9 is looking for Casual Announcers. Details.

 

 

 

 
 

ARN has a vacancy for a Digital Content Producer on a six month contract based in Sydney. Details.

 

 

 

ARN has a vacancy for a Junior Audio Producer based in Sydney. Details.

 

 

Omny has a vacancy for an Operations Manager based in Melbourne. Details.

 

 

 

 

 

Geelong's K-ROCK and Bay FM are looking for a Promotions Guru. Details.

 

 

 

 

 

 

 
 
 
 

Recent Comments

Joseph Groth is heading to the Sunshine Coast as the new Music Director & Mornings announcer of  91.9 Sea FM.

 

 

Scott McLaughlin  National Client Solutions Director for Southern Cross Austereo is leaving the company.  

After nearly 20 years in the industry 5RM & Magic 93.1 Content Director Matt Stephens is leaving.

 
 

Southern Cross Austereo CEO Rhys Holleran is departing the company. Rhys has been the CEO of SCA since 2009.

 

 

Emma Mullings has joined Hope 103.2 Sydney.

 
 

Pete Davidson is the Capital Radio Network new Group PD.

James Perrin is the new PD for Grant Broadcasters 2EC/PowerFM Bega. 

 

 

Wade Kingsley is joining SCA in a new national leadership role as Head of Ideas and Integration.

 

 
 
 

Steve Cairns has been appointed the new GM of Radio Tab

 
 
 

Nick Condon has left ARN to work with the South Australian Chamber of Commerce leading their digital department.


 

 

Most Read (Last 30 Days)

Adelaide Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
4. Puratap Puratap Pty Ltd
5. HQ Complex Newmarket Hotel

Brisbane Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
5. MasterChef Australia Network Ten Pty Ltd

Central Coast Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Domayne Harvey Norman Holdings Ltd
3. BJ Howes Metaland BJ Howes Pty Ltd
4. Never Let A Mate Walk Home Drunk Campaign Pedestrian Council Of Australia Ltd
5. Central Coast Holden Central Coast Holden

Gold Coast Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Domayne Harvey Norman Holdings Ltd
3. Sanctuary Cove International Boat Show Mulpha Sanctuary Cove (Developments) Pty Ltd
4. Concrete Finishers Warehouse Concrete Finishers Warehouse
5. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd

Melbourne Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
5. Sportsbet.com.au Sportsbet Pty Ltd

Newcastle Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Climax Suspension Climax Suspension
4. Finance Ezi Finance Ezi Pty Ltd
5. Glendale Mazda Crossroads Motors

Perth Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
4. ABC Blinds & Awnings ABC Blinds
5. Peet Peet Ltd

Sydney Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Bing Lee Bing Lee Electrics Pty Ltd
4. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
5. Motor Neurone Disease Association Motor Neurone Disease Association

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
  • 10+ share Mon-Sun, Survey 1/2014
  • IRIS Research

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Warrnambool Ratings

1 Coast FM 37.7 - Ace
2 3YB 21.7 - Ace
3 triple j 7.3 - ABC
4 ABC Local Radio 4.0 - ABC
5 ABC Radio Nat. 2.5 - ABC
6 Classic FM 1.5 - ABC
  • 10+ share Mon-Sun, Survey 1/2015
  • Xtra Research

Sydney Ratings

1 2GB 12.6 (13.0) MRN
2KIIS 1065 8.9(8.7) ARN
3 WSFM 8.2 (7.9) ARN
4ABC 7028.0(9.5)ABC
5Nova 96.9 7.6(7.6)NE
6smoothfm 95.3 7.4(7.3)NE
7triple j6.0(6.5) ABC
  • 10+ share Mon-Sun, Survey 2/2015

Perth Ratings

1 Mix 94.5 13.9 (14.9) SCA
296FM11.3(11.5)ARN
3 Nova 93.711.1 (11.4) NE
4ABC72010.7(10.3)ABC
5triple j 9.2(9.0) ABC
6 6PR 9.0(8.4)Fairfax
792.9 6.5(6.2) SCA
  • 10+ share Mon-Sun, Survey 2/2015
  • 96FM now owned by ARN

Newcastle Ratings

1 KOFM 1563 (15.3) SCA
2 ABC1233 13.6 (11.9) ABC
3NXFM 10.7(11.6) SCA
4 2HD 10.4 (9.8) BOG
5 Triple J 9.9 (9.9) ABC
6New FM8.5(10.0)BOG
7 Classic FM 4.0 (3.) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Melbourne Ratings

1 3AW 15.4 (13.6) Fairfax/MRN
2 ABC 774 10.4 (10.7) ABC
3 Triple M 7.4 (7.4) SCA
4 Fox FM 6.9 (7.6) SCA
5smoothfm 91.5 6.9 (7.2) NE
6 Gold 6.8 (6.9) ARN
7Nova 100 6.7(7.3)NE
8 KIIS 101.1 6.1 (7.1) ARN
  • 10+ share Mon-Sun, Survey 2/2015
  • Mix101.1 now KIIS 101.1 

Gold Coast Ratings

1 Hot Tomato 14.2 (14.1) HT
2 Gold FM 11.9 (14.3) SCA
3 Sea FM 9.6 (9.5) SCA
4 ABC 91.7FM 7.9 (6.7) ABC
5 triple j 7.8 (9.4) ABC
6 ABC612 5.2 (3.3) ABC
7 Radio National 2.5 (2.3) ABC
  • 10+ Share Mon-Sun, Survey 3/2014

 

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Central Coast Ratings

1 Sea FM 17.7 (12.4) SCA
2 2GO FM 13.2 (17.5) SCA
3 Star 104.5 11.4 (14.3) NE
4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 triple j 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
  • 10+ overall share Mon-Sun, Survey 1/2012
  • Nielsen Media Research

Canberra Ratings

  104.7 18.5 (17.0) SCA
  Mix 106.3 11.6 (15.1) SCA
  ABC666 15.3 (17.4) ABC
  triple j 8.5 (8.1) ABC
  Classic FM 9.3 (9.9) ABC
  2CA 7.0 (5.6) Captial
  2CC 6.0 (6.3) Capital
  Radio National 3.0 (4.0) ABC
  • 10+ share Mon-Sun, Survey 1/2015

 

Brisbane Ratings

197.3FM14.3(14.6)ARN
2Nova 106.9 11.6(10.8)NE
3ABC61210.7(10.7) ABC
4triple j 8.9(9.4) ABC
5 4KQ 8.7 (8.6) ARN
6hit105.3 8.2(9.3) SCA
7Triple M 7.6(8.7) SCA
  • 10+ share Mon-Sun, Survey 2/2015
  • B105 now hit105.3

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Albury Ratings

1 Star FM 22.9* (22.7)** SCA
2 The River 20.7* (27.0)** SCA
3 2AY 16.6* (11.9)** ACE
4 ABC Local Radio 14.0* (11.2)** ABC
5 triple j 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
  • 10+ share Mon-Sun, Survey 1/2014
  • * Xtra Research/ ** Nielsen 

Adelaide Ratings

1 Mix 102.3 13.6 (13.8) ARN
2ABC89112.5(12.5) ABC
3Nova 91.912.0(11.3)NE
4FIVEaa 11.1(10.4)NE
5triple j 9.1 (8.3) ABC
6Triple M 8.4(9.7)NE
7Cruise 13238.3(9.2)ARN
8hit1076.0(5.9) SCA
  • 10+ share Mon-Sun, Survey 2/2015 (GfK)
  • hit107 on-air Oct 2014, was SAFM
CompanyStock IDPriceChange
Southern Cross Media
SXL
1.07
1.42%
APN News & Media
APN
0.865
-2.26%
Fairfax Media
FXJ
1.04
-0.48%
Macquarie Radio
MRN
1.13
0.00%
Pacific Star Network
PNW
0.310
0.00%
Oceania Capital
OCP
1.18
0.00%
Ten Network
TEN
0.225
0.00%
Seven West Media
SWM
1.22
2.09%
Nine Entertainment
NEC
2.15
1.90%
Prime Media
PRT
0.860
0.58%

 

 

 

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