How Good Is Your TV Spot?

Over the years I’ve had a love-hate relationship with Advertising Agencies or Media Agencies when it’s come time to create the all-important TV ad for my radio station. I’ve met some terrific agency creatives around Australia but also some also-rans. I’ll never forget the time an agency came with ‘Radio Active’ for Fox.FM at the height of the anti-uranium protests complete with Radioactive Free Zones signs springing up all over the place.

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Lee Abrams – Rock Radio SuperStar - Part 3

Lee Abrams is one of the most influential thinkers in modern media.

Lee didn’t invent Rock Radio but he might as well have.

In Part 3, Lee talks about how they re-created and re-invented radio with XM in the USA and he discusses what he looks for in talent. "Nothing will sabotage the mission more than an "average" hire to execute".

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Lee Abrams – Rock Radio SuperStar - Part 2

Lee Abrams is one of the most influential thinkers in modern media.

Lee didn’t invent Rock Radio but he might as well have.

In Part 2, Lee talks about innovation and consolidation of the radio business. Lee lists the key building blocks that created each radio revolution.... followed by the elements that killed each revolution. 

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Lee Abrams – Rock Radio SuperStar

Lee Abrams is one of the most influential thinkers in modern media.

Lee didn’t invent Rock Radio but he might as well have.

Read more...

John Parikhal – Lessons from a Master - Part 3

One of the most important principles I’ve learnt over the years is to surround yourself with smart people.

John Parikhal is very smart.

In Part 3 with Lessons from a Master with John Parikhal, we discuss the Product Pyramid and is it still relevant today? Greg get’s John’s perspective on the challenges and opportunities he see’s for radio in this world of social media.And how can radio today be more relevant to its listeners? 

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John Parikhal – Lessons from a Master - Part 2

One of the most important principles I’ve learnt over the years is to surround yourself with smart people.

John Parikhal is very smart.

In Part 2 with Lessons from a Master with John Parikhal, we step through some cases studies beyond positioning. Greg and John talk about the creation of the MIX format andsome of the key ingredients that programmers should keep in mind for making great radio.

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John Parikhal – Lessons from a Master

One of the most important principles I’ve learnt over the years is to surround yourself with smart people.

John Parikhal is very smart.

John has consulted to and researched for over 1000 companies - including media, entertainment, packaged goods, and internet/online companies - in the US, Canada, Europe, Australia and South America.

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We Play More Music Than You Do

Using research to find out what’s really important to a music station’s target audience usually throws up ‘Plays a Lot of Music Without Interruptions’ as a top ranked issue, especially for the all-important heavy user.
 
This critical priority has set the scene for many radio stations to duke it out over who plays more music.

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Creating Clocks: The Lost Art Part 3

Creating perfect music clocks for your radio station is an art form. It combines strategy, tactics & creativity. It shouldn’t be rushed. It’s part of the blueprint in building a great radio station.

In some stations, creating clocks is becoming a lost art. I’ve attended many strategy meetings where clock creation is the last item on the agenda.  I’ve asked some prominent programmers to share their views on crafting great clocks. Early I spoke to U.S. Programmer Todd Wallace. and Eriks Celmins, next some Words of Wisdom from Guy Zapoleon and Kaizen Media's Dan Bradley.

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Creating Clocks: The Lost Art Part 2

Creating perfect music clocks for your radio station is an art form. It combines strategy, tactics & creativity. It shouldn’t be rushed. It’s part of the blueprint in building a great radio station.

In some stations, creating clocks is becoming a lost art. I’ve attended many strategy meetings where clock creation is the last item on the agenda.  I’ve asked some prominent programmers to share their views on crafting great clocks. Early I spoke to U.S. Programmer Todd Wallace. Next I talk to Managing Director of Third Wave Media, Eriks Celmins.

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Hope Media has a vacancy for a Content Director - Sydney.  Details

 
 
 
 

Nova Entertainment has a vacancy for a Drive Show Producer for Fiveaa Adelaide. Details

 
 
 
 
 
 
 
 

Grant Broadcasters has a vacancy for an Infrastructure & Development Manager - Digital Media. Details.

 
 
 
 
 
 
 

C91.3 in South-West Sydney & Macarthur have two vacancies for Journalists. Details.

 

 
 
 
 
 
 
 
 
 
 
 

Hope Media in Sydney has a vacancy for a Producer for the Open House program. Details.

 

 
 
 

SCA has a vacancy for a Breakfast Producer - Central Coast. Details.

 
 
 
 
 
 
 

97.3 Coast FM Mandurah is looking for a Music Director/Announcer. Details.

 

 

 
 
 
 

SCA has a vacancy for an Announcer / Promotions Assistant - Dubbo. Details

 

 
 
 
 
 
 
 
 
 
 
 

Chilli FM has a vacancy for an Announcer / Music Director. Details.

 
 
 
 
 
 
 
 

SCA has a vacancy for an Assistant Content Director - 2Day FM. Details.

 
 
 
 
 
 
 
 

SCA has a vacancy for an Announcer/Music Director in Newcastle.  Details.

 
 
 
 
 
 
 
 
 

Fresh 92.7 Adelaide is looking for a Sales Coordinator . Details.

 

 
 

Nova Entertainment has a vacancy for a Technology Manager. - Adelaide. Details.

 
 
 
 
 
 
 
 

Tasmanian Broadcasters has a vacancy for a Journalist / News Presenter - Hobart. Details.

 
 
 
 
 
 
 
 

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Most Read (Last 30 Days)

CompanyStock IDPriceChange
Southern Cross Media
SXL
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0.68%
APN News & Media
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0.860
-1.15%
Macquarie Radio
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0.00%
NZME
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0.645
4.03%
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0.340
0.00%
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0.00%
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1.66%
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Nine Entertainment
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-0.92%
Prime Media
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0.315
0.00%

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