7HO FM Hobart - From Worst to First - Part Two

For decades no star was ever brighter than 7HO. It was the dominant commercial radio station in Hobart. In part One of From Worst to First, Greg Smith covers the history of the once dominant station, that by 2003 was on the slide.

So how did Grant Broadcasters’ Ross Turner engineer the station’s massive turnaround by beating Southern Cross Austereo’s Sea.FM & Heart.FM in the ratings in 2014?

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7HO FM Hobart - From Worst to First

For decades no star was ever brighter than 7HO.

It was the dominant commercial radio station in Hobart. Led by Bob Cooke & Richard Moore’s breakfast show, the station’s revenue just kept pouring in. In those days, it was a licence to print money. However by 2003 the station was on the slide & it was sold to Grant Broadcasters.

So how did Grant Broadcasters’ Ross Turner engineer the station’s massive turnaround by beating Southern Cross Austereo’s Sea.FM & Heart.FM in the ratings conducted by Xtra Research late last year?

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The Life & Times of Rod Brice

Rod Brice has had a remarkable career in radio as a programmer & researcher. When you look at what he has achieved, there’s a lot of sixes in there.                                                                                      

Rod spent 16 years with the Southern Cross Media / RG Capital Radio Group.  He managed all the programming operations for the 66 regional radio stations across Australia, including on-air talent recruitment, placement and development. He successfully merged the regional base into the main capital city radio-broadcasting network efficiently achieving the integration within a 6 month period. He built 6 entirely new commercial stations in fresh markets and 6 sister stations in existing markets.

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Sex, Drugs & Meditation

Mary-Lou Stephens is the drive announcer at ABC Sunshine Coast. She has written an explosive tell-all book about her life.                                       

“I didn’t want people cutting heroin on my coffee table. I didn’t want a taste. But Todd was persuasive, he always had been. He was a happy druggy and totally unapologetic about his lifestyle. I said yes. He arrived with two guys clearly eager to taste the fruits of their bounty. They cut the drugs and gave me a foil. Enough for a good taste. I didn’t have a syringe. They gave me one of those too. Me and the drugs and the means to administer them, alone in the house by the river. I didn’t have time to take drugs anymore.

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Pick your Battles

When I first became a Program Director I had a lot to learn about people management. It was an incredible learning curve, moving from being an on air announcer to an executive position.

Not only did I have to lead the programming staff & help them achieve the ratings goals the station demanded but also deal with other executives who had personal agendas & games to play.

 

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Local versus Networking

Greg Smith is an inductee into the Australian Radio Hall of Fame, and a Director of Radio Today. 

One of the biggest changes to radio in the last decade or so has been the growth of networked programs from Sydney & Melbourne.           

For the regional markets this has been both a blessing & a curse.

On the plus side this has brought stars & celebrities into the smaller markets at a reasonable cost. Also for management it’s one less program to worry about. 

On the downside some markets have felt a backlash & a loss of revenue from local advertisers. Local advertisers love live reads & interaction with the talent. In a lot of cases it was too hard for the talent to deal with so many stations.             

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How to Win the Ratings - The Breakfast Show Blueprint - Part 12

Greg Smith is a Director of Radio Today.

In this series of articles we have explored the key ingredients of a top rating breakfast show.

I’ve enlisted the help of prominent programmers & researchers, people much smarter than me, to tell you how to win the ratings in radio’s most important daypart.

You can read part 1 with Jon Coleman, part 2 with Todd Wallace, part 3 with Randy Lane, part 4 with Brad March, part 5 with Rad Messick, part 6 with Dave Charles, part 7 with Mark Ramsey part 8 with Tracy Johnson  part 9 with John Parikhal  part 10 with Steve Reynolds and part 11 with Tom Watson.

Today with our final in the series,  we learn about what makes great Breakfast radio from Valerie Geller 

 

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How to Win the Ratings - The Breakfast Show Blueprint - Part 11

Greg Smith is a Director of Radio Today.

In this series of articles I wanted to explore the key ingredients of a top rating breakfast show.

I’ve enlisted the help of prominent programmers & researchers, people much smarter than me, to tell you how to win the ratings in radio’s most important daypart.

You can read part 1 with Jon Coleman, part 2 with Todd Wallace, part 3 with Randy Lane, part 4 with Brad March, part 5 with Rad Messick, part 6 with Dave Charles, part 7 with Mark Ramsey part 8 with Tracy Johnson  part 9 with John Parikhal and part 10 with Steve Reynolds.

Today we learn about what makes great Breakfast radio from Tom Watson (pictured).

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How to Win the Ratings - The Breakfast Show Blueprint - Part 10

Greg Smith is a Director of Radio Today.

In this series of articles I wanted to explore the key ingredients of a top rating breakfast show.

I’ve enlisted the help of prominent programmers & researchers, people much smarter than me, to tell you how to win the ratings in radio’s most important daypart.

You can read part 1 with Jon Coleman, part 2 with Todd Wallace, part 3 with Randy Lane, part 4 with Brad March, part 5 with Rad Messick, part 6 with Dave Charles, part 7 with Mark Ramsey part 8 with Tracy Johnson and part 9 with John Parikhal.

Today we learn about what making great Breakfast radio from Steve Reynolds (pictured).

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How to Win the Ratings - The Breakfast Show Blueprint - Part 9

Greg Smith is a Director of Radio Today.

In this series of articles I wanted to explore the key ingredients of a top rating breakfast show.

I’ve enlisted the help of prominent programmers & researchers, people much smarter than me, to tell you how to win the ratings in radio’s most important daypart.

You can read part 1 with Jon Coleman, part 2 with Todd Wallace, part 3 with Randy Lane, part 4 with Brad March, part 5 with Rad Messick, part 6 with Dave Charles, part 7 with Mark Ramsey and part 8 with Tracy Johnson.

Today we learn about what makes up the best radio shows from John Parikhal (left), a media consultant and author who has enviable radio and TV experience.

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Nova Entertainment has a Sydney role available for a Campaign Development Manager. Details.

 

Light FM has a vacancy for an announcer for a prime shift.Details.

 

 

Sony Music have a role available for a Publicity Coordinator based in East Sydney. Details.

 

Capital Radio Network has a vacancy for a General Manager in Perth..Details.

 

 

Authentic Entertainment has a vacancy for a Talent Acquisition and Partnerships Manager. Details.

 

 

 

 
 

91.9 Sea FM are looking for a Music Director / Morning Announcer. Details.

 

 

 

SCA are looking for a Group Assistant Content Director WA. Details.

 

 

 

Crocmedia are looking to appoint a NSW Commercial Manager based in Sydney.Details.

 

Grant Broadcasters has a vacancy for a Promotions Manager based in Ballarat.  Details.

 

 

 

Capital Radio Network are looking for a Seasonal Announcer / Promotions Manager. Details.

 

 

 

 

 
 

Nova Entertainment has a vacancy for a Senior Producer for Fitzy and Wippa. Details.

 

 

 
 

Grant Broadcasters has a vacancy for Morning Personality / Image Producer in Ballarat. Details.

 

Omny has a vacancy for an Operations Manager based in Melbourne. Details.

 

 

 

 

 

ARN has a vacancy for a Group Content Director for Canberra FM. Details.

 

 

 

Riverland Radio South Australia has a role for a Content Director.  Details.

 

 

 

Recent Comments

Group Program Director Clarke Forbes is leaving the Fairfax Radio Networ

 

 

HOT FM Cairns' Elliott Lovejoy is heading to Canada to join 2Day FM in Ontario.

Helen Nash has been appointed as a non-executive Director to the SCA board.

Jonathan Brown is joining Meshel & Tommy every Monday throughout the AFL season.

 

 

Steve Hirst is returning to Hot91 and Zinc96 as their new GM

 

Sam Thompson is the new Content Director for GOLD104.3 Melbourne

Sophie Hallwright joins Today’s hit network Shazam Top 20 as Executive Producer.

Fairfax National News Director and Acting GM for Melbourne Rob Curtain is leaving the network

 

 

General Manager of 2UE, Chris Parker is exiting the station and the Network after the merger with Macquarie Radio.

 
 

Alexandra Spurway is joining hit 104.1 2DayFM’s The Dan & Maz Show as the Senior Producer.
 

 

Most Read (Last 30 Days)

Adelaide Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Digital Radio Plus Commercial Radio Australia Ltd
4. Puratap Puratap Pty Ltd
5. Sportsbet.com.au Sportsbet Pty Ltd

Brisbane Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Harvey Norman Harvey Norman Holdings Ltd
4. Digital Radio Plus Commercial Radio Australia Ltd
5. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd

Central Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Australian Red Cross Blood Service Australian Red Cross Society
4. The Roasted Berry Mingara Recreation Club Ltd
5. Gosford Regional Show Gosford Showground Trust

Gold Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. ARB 4X4 Accessories ARB Corporation Ltd
4. Bruce Lynton Land Rover Bruce Lynton Pty Ltd
5. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd

Melbourne Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. The Royal Melbourne Hospital Home Lottery The Royal Melbourne Hospital Foundation
3. Digital Radio Plus Commercial Radio Australia Ltd
4. Coles Coles Group Ltd (Wesfarmers Ltd)
5. Harvey Norman Harvey Norman Holdings Ltd

Newcastle Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Finance Ezi Finance Ezi Pty Ltd
4. Nobby Kitchens Nobby Kitchens
5. Schnitzel Boss Schnitzel Boss

Perth Advertisers

1. Coles Coles Group Ltd (Wesfarmers Ltd)
2. Harvey Norman Harvey Norman Holdings Ltd
3. Digital Radio Plus Commercial Radio Australia Ltd
4. Saturday Lotto Lotterywest
5. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd

Sydney Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Bing Lee Bing Lee Electrics Pty Ltd
4. Intergenerational Report Department Of The Treasury
5. MasterChef Australia Network Ten Pty Ltd

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
  • 10+ share Mon-Sun, Survey 1/2014
  • IRIS Research

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Warrnambool Ratings

1 Coast FM 37.7 - Ace
2 3YB 21.7 - Ace
3 triple j 7.3 - ABC
4 ABC Local Radio 4.0 - ABC
5 ABC Radio Nat. 2.5 - ABC
6 Classic FM 1.5 - ABC
  • 10+ share Mon-Sun, Survey 1/2015
  • Xtra Research

Sydney Ratings

1 2GB 12.6 (13.0) MRN
2KIIS 1065 8.9(8.7) ARN
3 WSFM 8.2 (7.9) ARN
4ABC 7028.0(9.5)ABC
5Nova 96.9 7.6(7.6)NE
6smoothfm 95.3 7.4(7.3)NE
7triple j6.0(6.5) ABC
  • 10+ share Mon-Sun, Survey 2/2015

Perth Ratings

1 Mix 94.5 13.9 (14.9) SCA
296FM11.3(11.5)ARN
3 Nova 93.711.1 (11.4) NE
4ABC72010.7(10.3)ABC
5triple j 9.2(9.0) ABC
6 6PR 9.0(8.4)Fairfax
792.9 6.5(6.2) SCA
  • 10+ share Mon-Sun, Survey 2/2015
  • 96FM now owned by ARN

Newcastle Ratings

1 KOFM 1563 (15.3) SCA
2 ABC1233 13.6 (11.9) ABC
3NXFM 10.7(11.6) SCA
4 2HD 10.4 (9.8) BOG
5 Triple J 9.9 (9.9) ABC
6New FM8.5(10.0)BOG
7 Classic FM 4.0 (3.) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Melbourne Ratings

1 3AW 15.4 (13.6) Fairfax/MRN
2 ABC 774 10.4 (10.7) ABC
3 Triple M 7.4 (7.4) SCA
4 Fox FM 6.9 (7.6) SCA
5smoothfm 91.5 6.9 (7.2) NE
6 Gold 6.8 (6.9) ARN
7Nova 100 6.7(7.3)NE
8 KIIS 101.1 6.1 (7.1) ARN
  • 10+ share Mon-Sun, Survey 2/2015
  • Mix101.1 now KIIS 101.1 

Gold Coast Ratings

1 Gold FM 14.3 (15.0) SCA
2 Hot Tomato 14.1 (13.9) HT
3 Sea FM 9.5 (8.8) SCA
4 triple j 9.4 (7.6) ABC
5 ABC 91.7 FM 6.7 (6.6) ABC
6 ABC612 3.3 (4.2) ABC
7 ABC FM 2.9 (2.2) ABC
  • 10+ Share Mon-Sun, Survey 3/2014

 

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Central Coast Ratings

1 Sea FM 17.7 (12.4) SCA
2 2GO FM 13.2 (17.5) SCA
3 Star 104.5 11.4 (14.3) NE
4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 triple j 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
  • 10+ overall share Mon-Sun, Survey 1/2012
  • Nielsen Media Research

Canberra Ratings

  104.7 18.5 (17.0) SCA
  Mix 106.3 11.6 (15.1) SCA
  ABC666 15.3 (17.4) ABC
  triple j 8.5 (8.1) ABC
  Classic FM 9.3 (9.9) ABC
  2CA 7.0 (5.6) Captial
  2CC 6.0 (6.3) Capital
  Radio National 3.0 (4.0) ABC
  • 10+ share Mon-Sun, Survey 1/2015

 

Brisbane Ratings

197.3FM14.3(14.6)ARN
2Nova 106.9 11.6(10.8)NE
3ABC61210.7(10.7) ABC
4triple j 8.9(9.4) ABC
5 4KQ 8.7 (8.6) ARN
6hit105.3 8.2(9.3) SCA
7Triple M 7.6(8.7) SCA
  • 10+ share Mon-Sun, Survey 2/2015
  • B105 now hit105.3

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Albury Ratings

1 Star FM 22.9* (22.7)** SCA
2 The River 20.7* (27.0)** SCA
3 2AY 16.6* (11.9)** ACE
4 ABC Local Radio 14.0* (11.2)** ABC
5 triple j 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
  • 10+ share Mon-Sun, Survey 1/2014
  • * Xtra Research/ ** Nielsen 

Adelaide Ratings

1 Mix 102.3 13.6 (13.8) ARN
2ABC89112.5(12.5) ABC
3Nova 91.912.0(11.3)NE
4FIVEaa 11.1(10.4)NE
5triple j 9.1 (8.3) ABC
6Triple M 8.4(9.7)NE
7Cruise 13238.3(9.2)ARN
8hit1076.0(5.9) SCA
  • 10+ share Mon-Sun, Survey 2/2015 (GfK)
  • hit107 on-air Oct 2014, was SAFM
CompanyStock IDPriceChange
Southern Cross Media
SXL
1.10
2.82%
APN News & Media
APN
0.955
0.53%
Fairfax Media
FXJ
1.05
0.00%
Macquarie Radio
MRN
1.20
0.00%
Pacific Star Network
PNW
0.285
0.00%
Oceania Capital
OCP
1.22
0.00%
Ten Network
TEN
0.220
2.33%
Seven West Media
SWM
1.29
-1.15%
Nine Entertainment
NEC
2.32
0.00%
Prime Media
PRT
0.880
0.00%

 

 

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