Paul Borny is a former Creative Director for the Capital Radio Group and GCap Media in the UK. These days he can be found enjoying the warm weather in Brisbane - and working as a creative at 4BC/4BH.
He’s also available for voice work through Voices Today, hear Pauls demo here. He hates it when people plug themselves in articles ;-)
You can read The deadly sins of radio advertising part 1 here and part 2 here.
Below is part 3....
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Sunday, 27 January 2013 10:00 Category: Creative
Paul Borny is a former Creative Director for the Capital Radio Group and GCap Media in the UK. These days he can be found enjoying the warm weather in Brisbane - and working as a creative at 4BC/4BH.
He’s also available for voice work through Voices Today, hear Pauls demo here. He hates it when people plug themselves in articles ;-)
You can read The deadly sins of radio advertising part 1 here.
Below is part 2....
Read more...
Friday, 18 January 2013 06:00 Category: Creative
Paul Borny is a former Creative Director for the Capital Radio Group and GCap Media in the UK. These days he can be found enjoying the warm weather in Brisbane - and working as a creative at 4BC/4BH.
He’s also available for voice work through Voices Today, hear Pauls demo here. He hates it when people plug themselves in articles ;-)
The deadly sins of radio advertising:
Read more...
Thursday, 10 January 2013 06:00 Category: Creative
Peter Sinclair is the ARN Sydney Creative Director, 21 years Industry experience, over 70 National and International Radio Awards.
30 seconds with Sinkers #4
“I want my ad to sound like Harvey Norman’s.”
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Wednesday, 01 August 2012 08:00 Category: Creative
Peter Sinclair is the ARN Sydney Creative Director, 21 years Industry experience, over 70 National and International Radio Awards.
30 seconds with Sinkers #3
Sometimes that gold nugget that can differentiate a business from their competition is right under their noses.
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Monday, 02 July 2012 15:00 Category: Creative
Greg Jennings is Creative Director for Prime Radio in Queensland, and formerly of Nova 100 Melbourne.
In his article below for Radio Today, Greg asks if we are 'really trying'?
On a recent trip overseas driving through Spain, I enjoyed trying to make sense of the radio ads. Even through the language barrier, you hear similarities to Australian commercials.
Ad breaks are loud. Ad breaks are filled with lots of words. Also, that guy and girl having a random chat about a product, they must travel the world, ‘cos they were in a few ads too.
It was then, as a creative, I experienced a line in the sand moment.
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Wednesday, 23 May 2012 06:00 Category: Creative
Why radio will never die.
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Tuesday, 22 May 2012 19:00 Category: Creative
Peter Sinclair is the ARN Sydney Creative Director, 21 years Industry experience, over 70 National and International Radio Awards.
30 seconds with Sinkers #2
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Sunday, 20 May 2012 06:00 Category: Creative
Peter Sinclair is the ARN Sydney Creative Director, 21 years Industry experience, over 70 National and International Radio Awards.
30 seconds with Sinkers #1
Here’s a thought to strike fear into the hearts of all Radio Account Managers…
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Wednesday, 09 May 2012 06:00 Category: Creative
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