Radio Today

Does Radio have a new competitor?

Podcasts aren’t new. They are used everyday by radio stations, mainly to replay the best bits from breakfast, drive or nights. 

It works, often getting decent download numbers.

But what if you didn’t work in radio, had something to say and wanted your own show ?

Enter the independent podcast.

These are fast becoming popular destinations for listeners looking for content that is easy to access, can be enjoyed when it suits them, commercial-free and free of rules.

Wil Anderson is no stranger to radio and recently spoke with the Herald Sun about his weekly podcast, TOFOP (30 Odd Foot Of Pod).

He has been doing the show with mate Charlie Clausen for a couple of years and it can attract as many as 50,000 downloads an episode.

"Podcasting is comedy's punk rock moment," says Wil. "In the old days, if you had an idea for a show you had to wait for the gatekeeper's approval. You had to wait for a radio programmer or TV programmer to give you a chance. And then, if you were lucky enough that they finally did, the end product would still be a series of compromises".

CRA CEO Joan Warner sees podcasts as an opportunity, not a threat, to commercial radio;

"The number of commercial radio listeners has continued to increase each year in a highly competitive media landscape. Podcasts are another example of how the radio industry has adapted to new technology to extend its audience."

Anderson went onto say…

"These days, if you have an idea you can put it out there. We do our podcast in Charlie's front bedroom, the dog barks in the background, and we have listeners in 70 countries."

See the full article at The Herald Sun here, and hear the TOFOP podcast here.
 

Mark Hales

Published on Published on Friday, 29 June 2012 10:00

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Canberra Ratings

1 104.7 17.3 (17.5) SCA
2 Mix 106.3 16.8 (15.9) SCA
3 ABC666 16.4 (15.6) ABC
4 triple j 10.0 (10.3) ABC
5 Classic FM 8.2 (10.2) ABC
6 Radio National 7.6 (6.9) ABC
7 2CC 7.0 (6.6) Capital
  • 10+ overall share Mon-Sun, Survey 2/2014
  • GFK

Gold Coast Ratings

1 Gold FM 17.1* (15.1)** SCA
2 Hot Tomato 12.3* (13.4)** HT
3 Sea FM 10.9* (14.5)** SCA
4 triple j 8.0* (9.1)** ABC
5 ABC 91.7 FM 5.6* (5.3)** ABC
6 ABC612 4.7* (3.9)** ABC
7 4RN 3.0* (2.8)** ABC
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • * GfK / ** Nielsen

 

Brisbane Ratings

1 97.3FM 15.3 (13.9) ARN
2 Nova 106.9 11.6 (12.8) NovaEnt
3 B105 10.1 (10.6) SCA
4 Triple M 9.3 (8.6) SCA
5 ABC612 9.2 (9.2) ABC
6 4KQ 7.3 (6.8) ARN
7 triple j 7.2 (8.0) ABC
  • 10+ overall share Mon-Sun, Survey 4/2014
  • GfK

Perth Ratings

1 Mix 94.5 15.1 (14.5) SCA
2 Nova 93.7 11.8 (11.4) NovaEnt
3 96FM 11.1 (10.6) Fairfax
4 ABC720 10.6 (11.0) ABC
5 triple j 9.7 (11.7) ABC
6 92.9 9.3 (8.5) SCA
7 6PR 9.0 (7.9) Fairfax
  • 10+ overall share Mon-Sun, Survey 4/2014
  • GfK

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Newcastle Ratings

1 KOFM 16.1* (18.7)** SCA
2 ABC1233 12.0* (10.2)** ABC
3 triple j 11.2* (10.7)** ABC
4 NXFM 10.3* (16.7)** SCA
5 2HD 8.8* (9.9)** BOG
6 New FM 8.4* (9.9)** BOG
7 Classic FM 5.1* (3.0)** ABC
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • * GfK / ** Nielsen

 

Adelaide Ratings

1 Mix 102.3 16.3 (16.7) ARN
=2 Nova 91.9 10.8 (11.7) NovaEnt
=2 ABC891 10.8 (10.7) ABC
3 FIVEaa 10.6 (11.3) NovaEnt
4 Triple M 9.1 (9.4) SCA
5 Cruise 1323 8.5 (7.9) ARN
6 triple j 7.6 (6.8) SCA
  • 10+ overall share Mon-Sun, Survey 4/2014
  • GfK

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
         
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • IRIS Research

Central Coast Ratings

1 Sea FM 17.7 (12.4) SCA
2 2GO FM 13.2 (17.5) SCA
3 Star 104.5 11.4 (14.3) NovaEnt
4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 Triple J 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
  • 10+ overall share Mon-Sun, Survey 1/2012
  • Nielsen Media Research

Albury Ratings

1 Star FM 22.9* (22.7)** SCA
2 The River 20.7* (27.0)** SCA
3 2AY 16.6* (11.9)** ACE
4 ABC Local Radio 14.0* (11.2)** ABC
5 Triple J 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
  • 10+ overall share Mon-Sun, Survey 1/2014
  • * Xtra Research/ ** Nielsen 

Melbourne Ratings

1 ABC 774 13.1 (12.3) ABC
2 3AW 12.8 (12.5) Fairfax
=3 Gold 7.6 (8.8) ARN
=3 Triple M 7.6 (6.9) SCA
4 Fox FM 7.2 (6.9) SCA
5 Mix 101.1 7.1 (7.1) ARN
=6 Nova 100 6.7 (6.9) NovaEnt
=6 smoothfm 91.5 6.7 (6.9) NovaEnt
  • 10+ share Mon-Sun, Survey 4/2014 (GfK)

CompanyStock IDPriceChange
Southern Cross Media
SXL
1.21
-1.63%
Fairfax Media Group
FXJ
0.900
-2.17%
Macquarie Radio Network
MRN
1.12
0.00%
Pacific Star Network
PNW
0.310
0.00%
APN News & Media
APN
0.760
1.33%
Oceania Capital
OCP
1.42
0.00%
Ten Network
TEN
0.290
0.00%
Seven West Media
SWM
1.93
0.00%
Seven Group Holdings
SVW
7.67
-1.16%
Nine Entertainment
NEC
2.10
-1.41%
Prime Media Group
PRT
1.02
0.00%