Here’s How Digital Content Makes Audio Content Better

Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular?

Think again.

Anya Grundmann is NPR’s Vice President for Programming and Audience Development. She leads NPR’s programming center and its strategy for program acquisition, evaluation, and development.

National Public Radio is an American privately and publicly funded non-profit membership media organization that serves as a national syndicator to a network of 900 public radio stations in the US. In this remarkable presentation from hivio, Anya shares what NPR has learned from its digital efforts and how those digital efforts have enhanced their ability to create outstanding audio content.

This presentation is a must-see for anyone in the audio space (especially those in so-called “Spoken Word”), not only those in public broadcasting. NPR’s still-evolving “Devotion Score” alone is worth your attention!

Enjoy this presentation, and thanks to Anya for sharing so much of her learning and insight at hivio.