Kane Reiken is NOVA’s new digital commercial director

NOVA Entertainment has appointed former MailOnline head of product Kane Reiken to the role of digital commercial director.

Reiken will be responsible for designing and mobilising the strategic plan for the successful commercialisation of NOVA Entertainment’s digital audiences, brands and environments. Focusing on revenue and category growth, he will be tasked with maximising yield through product innovation and partnerships.

With over 15 years of digital and broadcast media experience including stints at Disney and Netflix, group commercial officer Peter Charlton believes Reiken can drive NOVA’s market leading digital advertising content solutions.

“Kane has an outstanding track record and the ideal experience to help us in our ambition to engage with our rapidly growing digital audience,” Charlton said.

“His passion for commercialising cross-platform campaigns and creating relevant and engaging digital advertising products makes him an ideal addition to our sales leadership team as we continue to create digitally led branded content.”

Reiken will lead the digital team alongside national commercial strategy director Kate Day, head of digital strategy Nathan McCahon and digital campaigns head Corinna Maloney.