KIIS for equality in Melbourne

Melbourne’s KIIS 101.1 is now an official media partner of Melbourne’s premier queer arts and cultural celebration, Midsumma Festival.

The announcement follows similar ARN event-based partnerships in Sydney with the Sydney Gay and Lesbian Mardi Gras and the City of Sydney.

The partnership saw KIIS 101.1’s KIIS for Equality and ‘KIIS with Pride’ integrated activations come to life across the festival, including a Rainbow KIISing station, culminating in the participation of annual Pride March which happened on Sunday.

KIIS drive presenter Dave ‘Hughesy’ Hughes joined a contingent of KIIS staff and talent through the streets of St Kilda on the annual walk, while drag duo Lady Business, featuring one of Australia’s best known and award-winning drag queens, Art Simone, joined them to entertain the crowd.

ARN’s chief marketing officer Anthony Xydissaid reflects Melbourne in all its diversity and is proud to embrace the city’s dynamic celebration of equality and inclusiveness.

“We are excited to be partnering with the Midsumma Festival this year – Melbourne’s biggest celebration of diversity, inclusivity, and equality – something we at KIIS 101.1 are passionate about. KIIS 101.1 has always celebrated the best of Melbourne – its culture, great music and lifestyle – and this partnership is a perfect reflection of that,” he said.

Now in its 30^thyear, Melbourne’s Midsumma Festival features a program of more than 130 events including visual arts, performance, film, parties, sports, and talks. It is on now until Sunday, February 5.