SCA and i98 deal; "Makes strategic sense"

i98FM Wollongong may soon be part of SCA?

SCA is understood to have begun “ongoing” negotiations with Bruce Gordon's WIN Corporation for the sale of its northern NSW television assets.

An SCA-issued statement released today (31 Jan) confirms that SCA intends to sell its Northern NSW television assets and to potentially purchase i98FM.

In the licence area, SCA currently broadcasts Network Ten programming via its five-year exclusive licencing agreement with the TV network, who are obligated to approve the completion of any proposed transaction.

Talking to Radio Today, one industry insider has suggested that the acquisition, should it move forward, "makes strategic sense."

"Given the size of the Wollongong market and the fact that SCA doesn't have a station in this market, it would be a good purchase - at the right price," they said.

If i98FM does become part of SCA, it will increase their regional radio network from 68 to 69 stations.

An SCA spokesperson has told AFR, "SCA will make a further announcement if agreement is reached on the transaction proceeding.

 



Michael(5:28 31 Jan 2017)
69 stations. Nice.
Anonymous(6:17 31 Jan 2017)
Would that mean that i98 would become a hit station? Or would it be too close to Sydney?
Jack(8:17 31 Jan 2017)
Hit98 awesome hopefully SCA don't screw it up.
Anonymous(8:31 31 Jan 2017)
SCA wishes! Won't happen.
Anonymous(10:25 31 Jan 2017)
@Jack
What's so awesome about another generic Hit station?
nick bartlett (20:20 31 Jan 2017)
If this goes ahead the Illawarra will officially become just another southern suburb of Sydney.
Anonymous(20:41 31 Jan 2017)
This is step 1 in clearing the way for the take over of Channel 9 (NEC).
By divesting themselves of Northern NSW television stations aligned with Channel 10, SCA can, once government legislation allows, purchase NEC and acquire NBN 9 as part of the deal and then save a fortune each year on program royalties for Nine. What they save in program royalties should pay for the acquisition. Then watch their radio brands take off with cross media promotion.
Anonymous(23:01 31 Jan 2017)
So all they need is cross media promotion for their radio brands to take off? Their radio stations don't actually need to be better?
Anonymous(8:29 03 Feb 2017)
You must feel for all of those that could
lose their jobs at i98 if this happens.
MD gone.
Drive jock gone.
Night jock gone.
Arvo jock gone.
Weekend jocks gone. 3 person breakfast show cut to 2.
PD who doesn't pull a shift?
Anonymous(1:12 07 Feb 2017)
Good for board, shareholders and some management charlatans...

Bad for the listeners.

...but they've never been a priority for SCA in non-metro markets anyways.

(And by the sound/ratings of their Sydney and Brisbane stations, a couple of metro markets)

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