Nihao!

You're 1 person in a sea of 1,366,220,000 people.

You're chasing a gig on the radio.

How do you stand out from the crowd?

We had to share this from Barry Keohane.

Barry has been consulting the Adrep MyFM group of stations in China for a couple of years now.

As Barry said: “One of the strangest publicity photos for a radio DJ I have seen at our station in Urumqi. I'm not sure if he looks more like an extra from Twilight, or Chinese version of Willy Wonka”

You can catch up with Barry’s China adventures on his blog here.