Nova says B105 'try hards'

Following her appearance on Thursday with B105 where she was told that she was 'Australia's answer to a question nobody asked', Lara Bingle has spoken about the interview on Nova 106.9.

Bingle revealed that she was in tears after after the B105 interview with Labby, Stav and Abby; you can hear the B105 interview here.

Speaking to Nova's Ash, Kip and Luttsy, about B105's Breakfast show, Bingle said:

"There was just no respect. I never go to my Twitter only use it to good use and that was just so necessary. I actually went off and I was in tears. I just felt so confronted by everything"

"It was just one question after another. I'm not trying to change the world, I'm just doing a reality show. I'm not Einstein. I'm not trying to achieve anything else"

Speaking during the interview on Nova, Luttsy said "I haven’t heard [the interview] but what I’m thinking is that someone’s told them that [their] show’s not going so well. So the show’s got to be more edgy but what happens when you’re not edgy is you’re a try hard and than you try to be edgy but than you’re just really mean.”

Listen to the Nova interview with Lara Bingle here, and you can vote in our poll on B105's interview here.

---

RSS

Anonymous (12:43pm 09 Jun 2012)

So they take the "high road" with Lara but yet start calling their competition names?
real mature

Anonymous (2:15pm 09 Jun 2012)

Well they did sound like they were trying hard to upset a "guest" on their show.
That'll always win you friends!

Anonymous (11:08pm 10 Jun 2012)

B105 is in such a sad state. It used to be such a powerhouse in Brisbane radio - the undisputed leader for a decade in the 90s. Everyone listened and loved it. Now it's a sad shell, and most people don't even know it exists anymore.

Anonymous (7:10am 11 Jun 2012)

Anon are u serious? I'm not defending the b105 interview but dude they are the highest cuming station in brisy and always rate in the 10-13ish range, you don't get cume like theirs unless your doing something right. I think it's safe to assume most people know they exist!!!

Anonymous (11:21am 11 Jun 2012)

Yes, I'm serious. They used to rate up to 30%. Now what are they? 11%? Their breakfast show dominated with well over 30% most of the time. What is it now? Number 3 or 4? Nobody over 30 cares about B105, but they used to appeal to all ages.

Jules (11:41am 11 Jun 2012)

It is hard to know where to start to pick your argument to pieces. So lets go point by point.
B105 used to be 30%, now 11%. True. But in a 2 FM station market where one was pitched older (FM104) and 105 were the younger hit station. Now it's a 4 FM station market. Hard to maintain 30% in that environment. Just ask 2MMM, 3MMM, SAFM, all of whom went through the same thing.
Brekky show over 30%, same argument. But yes its underperforming right now, as #3 FM, but 2.4% off #1 FM so not dead.
Nobody over 30 cares? 25-39 ratings 15.3% and #2 ranking would indicate that a fair chunk of 30-39's listen to B105.
As for used to appeal to all people, well duh, it was an unfragmented market, so they could. These days if they tried that they'd sink like a stone.
The cume --- B105 about 470,000 (#1), Nova 460,000, 97.3 450,000, MMM 330,000, 4KQ 200,000, 4BH 170,000, 4BC 130,000.
If in your words that means 'nobody knows it exists' then by definition every other station is in a worse position.
Booya

Anonymous (12:36pm 11 Jun 2012)

Go Jules ...

number one cume means with some serious work on their TSL,they have the capacity to regain average share.
have no doubt they are addressing both strengthening the cume and enhancing TSL.

Anonymous (1:36pm 11 Jun 2012)

Oh Jules, take a chill pill.
If your argument was true, how would you explain FM104's success in the 80s when it usually rated in the mid-30s and there was only ONE less station in the market then. Remember Radio 10 dissappeared in the 90s, so effectively 97.3 replaced that. Nova is new, but that's only one more station. FM104 competed with 4BK, 4BH, 4KQ, Radio 10 and 4BC. B105 competes with MMM, Nova, 97.3, 4BH, 4KQ and 4BC. Only 1 more station yet still rated 35%. Similarly when B105 started they rated in the 30s, but Radio 10 was still around for the first couple of years - and lets not forget QFM was launched the same time as B105 and was kind of competition.
I'm not buying your 'fragmentation' argument. There's still roughly the same number of stations, and it should be possible for a station like B105 to have broader appeal, and pull away from the pack.

Jules (2:46pm 11 Jun 2012)

it is obvious that you don't work in radio given your argument. Again, point by point. FM104 rated so well in the 80s because it was the ONLY station on FM. A huge advantage given all the music stations until then were on AM. You can't seriously suggest that AM music stations in a competitive sense are as much competition as FM ones are? 4BK, 4BH, 4KQ Radio 10, 4BC were all on the AM band and got cleaned up by the new FM player FM104.
As by the way happened in every single market in Australia!
B105 rated 30's with FM104 as competition for a range of reasons, and they were as much to do with FM104's complacency as B105's programming.
Radio 10's existence was irrelevant - AM music station - and QFM doesn't count. You couldn't (and can't as the river) hear it in most of the market, not well anyway, and it is ridiculous to use their existence as evidence of another player given they have NEVER been included in brisy ratings. Hard for them to have an impact on ratings when they're not included!
But maybe you're right. Maybe a broad appeal station should pull away from the pack and be number one by a mile. It doesn't happen in any fragmented market in the world mind you, but maybe, despite that, you are onto the great secret of radio programming that nobody else has ever worked out.

Anonymous (7:29pm 11 Jun 2012)

Ahh it does if Perth Jules, Mix fm has rated at number 1 for 100 surveys.

Jason McLean (9:06pm 11 Jun 2012)

What I find upsetting is that Lara was upset about these 'attacks', she should take it in her stride and realise people who criticise her are just jealous. Whether you believe she is famous enough to have a reality show is irrelevant, the fact is we all know who Lara Bingle is and due to unjustified bad publicity in the past, this has resulted in her polarising public opinion. I'm sure Channel 10 producers are aware of this, and what will potentially happen is those who like her will watch the show, as will many who don't, simply so they can find 'fault' in her.

Which brings me to another thought.....I wonder how many guys who criticise Lara would jump into bed with her given the chance? And how many women critics would take her looks and/or TV show about themselves if they could? Heck...some women would probably like to get in bed with her as well.

Anonymous (3:00pm 12 Jun 2012)

Its interesting to read about the "good old days"
30point shares, HUGE $ Promotions and talent that was edgy...but more importantly genuinely FUNNY.

Unfortunately today - Looby Stab and whats her name - along with MANY OTHER young jocks come from a generation that has little respect, little humility, and increasingly less genuine creative talent.

This does not help ratings.
And on the ratings....
How is content like the Lara interview going to bring listeners BACK to radio?

The elephant in the room that NO ONE seems to want to talk about - ESPECIALLY TO ADVERTISERS - is that the TOTAL audience listening to radio has dropped 50%.

Let me put that another way.
50% of people that used to listen to the radio DO NOT LISTEN TO RADIO ANYMORE.....50%

What are the great programming minds of THIS generation doing to bring audiences BACK to radio?

Another Gotcha call or rude insulting interview of a person that showcases the flacid breaky talent to the detriment of the interviewee i guess :(

There are ways to get them back, but i dont think the current crop of "Content Directors" in the Bigfoot FM stable would know how to do it.
Sadly

Anonymous (9:45pm 12 Jun 2012)

@anonymous from 3:00 pm.

You're obviously an old fart or at least a has been, so hopefully you'll go deaf real soon and won't have to endure the current state of Australian radio for much longer.

Yours truly,

The Young Generation of Australian Radio!

Anonymous (7:04pm 13 Jun 2012)

The Young Generation of Australian Radio!
Half the listeners and dropping
Quarter of the Talent (in most cases)
and NFI how to change it (in ALL cases)
Good Luck with that

& FYI - I STILL work at the highest levels of the industry - daily - nationally - internationally . Nearly 30 years now.
Lets see if you can last that long on smart arse comments and BS Content

Anonymous (8:11pm 13 Jun 2012)

30 years at the highest level of the industry, daily, nationally, internationally .... Yet still a little bit scared to put a name to my post.

Anonymous (10:12pm 13 Jun 2012)

I'd love to last 30 years in the industry but, if like you, it turns me into an arsehole, then I quit! I hope your happy...your ego-driven demeanour suggests otherwise.