Creative Agency Bag Sidwell

Creative agency, Airborne, have appointed highly respected radio creative Andrew Sidwell as 'Creative Strategy and Ideas Director'. 

Sidwell was, until last month, the Creative Solutions and Ideas Director at Southern Cross Austereo running their digital and integration area. This included the Austereo Innovation Group, set up to work on cross-platform integration.

Sidwell commented:

“The opportunity to take this new role at Airborne is one I cannot resist."

"All the businesses within Mediabrands collaborate very closely across their various sectors and I hope to develop a role that accelerates creative thinking and strategy for not only Airborne clients, but also in collaboration across other Mediabrands businesses.”

Airborne Managing Director Scott Player said;

“Andrew is a unique talent. Full stop. I have had the pleasure of working with him in the past and he is digitally savvy, a dynamic and surprising thinker, and a unique problem solver".

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Terry Webb (11:30am 27 Jun 2012)

Congrats to Airborne. Bag is an awesome talent.

ray peters (11:44am 27 Jun 2012)

Yes , must agree with Terry. Good work Andrew.

Scott Rollo (12:59pm 27 Jun 2012)

Congrats to Bag for an exemplary career in radio. A very Big and at times twisted brain in the head of that young man!!! A good pickup for Airborne too! Well done and continued success!!!

Sean Craig Murphy (7:39pm 27 Jun 2012)

I agree with Ray Peters who agrees with Terry Webb.

Rob McCasker (9:00pm 27 Jun 2012)

I disagree with Sean but would like to congratulate Bag

Paul \"PJ\" Seidel (10:31pm 01 Jul 2012)

Bag - congratulations ! I remember you doing some ground breaking production work with Craig Jannson at Fox in the late 90's and the creativity will be entertained at Airborne I'm sure :)

By the way, if you ever need to cast a voice give me a hoy !