smooth give mums the feels

An emotional, and beautifully targeted piece of integrated content from smoothfm this week.

To celebrate Mother’s Day, smoothfm found 6 mothers and invited them to a studio under the guise of a “Mother’s Day Shoot”.

After going into hair and make-up, they were led into a studio and after being told that smoothfm was going to mic them up to collect some behind the scenes footage they surprised them by playing an audio message recorded in secret by their daughters.

The piece was sponsored by Club Med as a part of an overall on air tactic called “Messages for Mum”.

See the video below or click here.