NZ Radio Ratings: Survey #1 Results are in

Commercial radio continues to thrive in NZ according to the latest GfK Radio Ratings Survey 2017. The book delivered compelling results across key demographics, revealing almost 80% of New Zealanders 10+ listen to commercial radio each week.

MediaWorks Radio remains the most popular network in the country reaching 2,262,100 listeners every week across its nine radio brands – an increase of 53,200 from November 2016.

The Edge Network, owned and operated by MediaWorks, has the highest cumulative reach of any singular station and ranks second in 10+ audience share with 8.1%.

“I could not be more proud of the team,” said MediaWorks Radio’s group content director – music Leon Wratt. “Once again this demonstrates that our brands, talent and content continue to connect with New Zealanders everywhere and that we truly are the home of the crucial 25-54 audience.”

Fellow media heavyweight NZME also showed its strength in the survey. The company added an additional 150,000 new listeners, an overall market share increase of +1.9% for the conglomerate and its partners.

Talk radio network Newstalk ZB is the #1 most listened-to station in NZ, propelled strongly by its unmatched 12.8% pull at breakfast with Mike Hosking. The NZME-owned network was particularly strong in Wellington where it took 12.3% of the overall market, climbing +0.7%.

According to group content director Dean Buchanan, music brand Coast gained the most listeners of any station in New Zealand gaining over 47,500 new listeners since the last survey.

“Over the past few years we have completely overhauled our stations,” said Buchanan. “We’ve focused on listeners, the best talent in the country, creating compelling content every day. Our multi-channel approach across radio, digital, publishing, social media, video and events has driven this growth and more importantly set us up for an exciting year.”

The region of Tauranga was tightly contested as NZME networks lifted +3.8 points to tally a combined 45.9% listenership, compared to MediaWorks’ 44.7%, which dropped -2.1%.

Click here to access all the individual NZ market reports.