Social Scorecard: Radio’s top social posts this week

A fair few platform updates and feature testing have been introduced in the last week. No word on when they all will be introduced for Facebook Business, but keep an eye out. Remember get onto trends straight away if you want make an impact!

Facebook

GIF feature

Looks like they have been testing a new gif mode within the iOS version of the Facebook app. It gives users the ability to record their own gif and they can also leave gifs as comments too. The world’s two billion Android device users have been completely left out of testing however. Silly move!

Autoplay videos with sound

Videos that appear in News Feed will now default auto play with the sound turned on.  The sounds will also fade in and out as users scroll past.

What does this mean for stations and talent? It’s a win. You’ll be triggering more people to watch your video content and you’ll get greater exposure.  Tread carefully though, you may need to rethink your video strategy to ensure you don’t get drop off.

New Business Page metrics

Facebook has introduced a whole heap of tools to help you better understand different interactions.

1.       You’ll now be able to see how many users have actually reached your website after clicking onto you ads. Social Media ninjas will now see stats on users that are clicking their link, but hitting the back button. This will help determine slow page-load times.

2.       Wondered how followers interact with your page? Your Facebook Insights tab will show you any changes in numbers. You’ll be also able to pinpoint whether your page was followed via a website prompt or from within Facebook.

3.       Let’s face it; some people may not want to like your page. This doesn’t mean though that they haven’t checked out your content. The final new feature will allow you to see how many have viewed your Facebook page without actually clicking on it. Cool huh!

Instagram

Reply to Stories with video and images

Who has time to type text when a picture can tell a thousand words? Since community management is so important, the quicker you stay on top of replies, the higher your engagement will be. Super handy.

Snapchat

Custom geofilters creation from mobiles

Submitting Geofilter designs via Snapchat’s website has been so painful in the past. But now you can design custom Geofilters via the app on your mobile. There have developed new built in features allowing you add whatever filters, Bitmojis, text and stickers you want. All that is left to do is specify where and when you want it to appear.

Snapchat Paperclip

The new tool rollout allows users add a voice filter to video, list website direct links and be able to pretty much superimpose any object or person to a selected patterned background.                                                                                                                

Our picks this week come from Kyle & Jackie O, Em Rusciano with Harley Breen and Hot 91.1.

1. KIIS 106.5’s Kyle & Jackie O: Facebook – “Pranking Jackie has become scarier” (ARN)

Great example of how a short burst of content can make just as much of an impact as videos of talk breaks. At just 39 seconds, it packs a punch and engagement is high. Strategy wise, it hits a home run and ticks all the boxes.

2. The Hit Network’s Em Rusciano with Harley Breen: Facebook/Instagram Stories – “Xander Found 150 Men To Love” (SCA)

Social queen Christian Hull pulls off yet another lot of brilliant social strategy. Repurposing content from one platform to another? Tick. Creating an engaging story behind the scenes to increase engagement? Tick. It’s funny, smart and exactly the type of stuff you SHOULD be publishing.

3. Hot 91.1: Facebook Live – “Mataharigate” (Grant Broadcasters)

Basically, content based on a boat that was….beached as bro! It’s sassy, love the tongue in cheek commentary, (“A very thoughtful fisherman has decided…there’s not a lot to do on the Sunny Coast…I’m going to drive my crab boat up onto the rocks..”) and it’s relevant to local listeners in Maroochydore. Just the right length to make an impact too.

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Social Scorecard is compiled exclusively for Radio Today by Jess Frangelli.