Townsville Survey #1 2015

 

Townsville's first survey in twelve years has been released. 

The survey shows that 4TO FM is the number 1 most listened to station with a 21.2%  10+; HOTFM  is second with 19.5%. Third most listened is Mix106.3 with 13.3% and ABC North Queensland is fourth, recording a 10.3% slice.

 


Click to Enlarge:

In the demo’s HOT FM takes out 18-24’s & 25-39’s, 4TO 40-54’s & 55-64’s. ABC North Queensland secures 65+.

Super tight battle in Breakfast between 4TO and HOT FM. But local legend Pricey takes the prize with 20.5% versus HOT FM with 19.8%. MIX 106.3 comes in third with 13.5% of Townsville. Followed by the ABC with 11.1%.

HOT FM claims Drive with 22.8%, 4TO FM a 16.3, followed by MIX106.3 a 14.7.

Grant Broadcasters Zinc 100.7, 106.3 FM, Southern Cross Austereo’s 103.1 Hot FM, 102.3 4TO FM and the ABC have all been part of the 2015 radio audience research conducted by Xtra Research. The survey involved more than 1,200 respondents and was conductedbetween 19 October - 7 November 2015.

Definitions:

Station Listened to Most (%)
The percentage of the total radio listening audience who say they listened most to one particular station during a given time period. It is based on a listener’s recall of their previous week’s listening.

Cumulative Audience (00’s)
The total number of different people who listen to a station for at least 8 minutes during any time period, based on a listener’s recall of their previous week’s listening.

Session Listened to Most (%)
The percentage of the total radio listening audience who say they listened most to one particular station during a given time period. It is based on a listener’s recall of their previous week’s listening

 

The Spin from Survey #1:




Kevin Diamond Phillips(23:01 16 Nov 2015)
I think it's time for a Central Coast survey. That is getting way out of hand now, everyone must be chicken. Do them more often. It becomes less scary - go TOWNSVILLE!!
alo baker(1:09 17 Nov 2015)
Nice Work TSV Kids!!!! :)
Anonymous(1:58 17 Nov 2015)
Oops...Looks like their new format for Zinc is not working well. Their old format new and old rock format use to work well in Townsville. As the saying go's "If it ain't broke don't fix it"
Well done to 4TO and Hot.
Anonymous(2:01 17 Nov 2015)
Well done Pricey and Minty. Happy days!
Kerwin.

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   I am a real live breathing human person

Hope Media has a vacancy for a Content Director - Sydney.  Details

 
 
 
 

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