2DayFM highlights commercial-free mornings in new marketing campaign
2DayFM has rolled out a new multi-platform marketing campaign incorporating TVCs, static and digital large format, transit, social and online, focussing on their new workday advertising strategy.
The new campaign highlights the station’s new ‘3-hour commercial free morning’, where no advertising is run between 9am and midday on weekdays.
The new campaign also sees talent including Em Rusciano, Grant Denyer, Ed Kavalee, Carrie Bickmore, Tommy Little, Dave Hughes and Kate Langbroek feature on billboards and socials.
The new billboards carry taglines from songs that have prominently featured as part of 2Day’s ‘More Music, More Variety’ music strategy.