2GB breaks commercial disclosure rules

Editor & Content Director

2GB is in hot water with regulator the Australian Communications and Media Authority (ACMA) about failing to disclose commercial agreements.

An ACMA investigation found the now defunct Alan Jones Breakfast Show did not inform its listeners about a commercial arrangement it had with The Star Entertainment Group.

At multiple points throughout September and October 2019, while the commercial agreement was in place, Jones discussed the Ritz-Carlton development, which was commissioned by The Star.

ACMA chair Nerida O’Loughlin said the commercial radio disclosure rules have been in place since 2000 and it’s “disappointing” that 2GB failed to meet its obligations.

“Licensees and presenters must let their audience know if a sponsor has a commercial interest in material being broadcast that is directly favourable to the sponsor,” she said.

“These rules exist so that audiences are properly informed and are able to make up their own minds about what they hear on commercial radio.

Jones has since retired from 2GB, however the licensee has been instructed to conduct formal training with all relevant staff on the requirements of the Disclosure Standard within six months. In addition, it must establish systems, processes and practices to ensure ongoing compliance, and introduce methods to monitor the effectiveness of these measures within one month.

From there, it must provide a report to the ACMA by October which details the steps it took.

If 2GB does not take these steps, ACMA may seek civil penalties.

At the time of the breach, 2GB’s parent company was still known as Macquarie Media, rather than Nine Radio, however Nine has since assumed full control of the operation.

Nine Radio has been approached for comment.

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Recent comments (9)
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Alan Jones Memorial
26 May 2021 - 12:55 pm

I’ve wondered what’s an even softer punishment than a slap on the wrist… I guess this answers it.

Jim Sternhell
26 May 2021 - 1:09 pm

There are far more serious disclosure issues in this world. For example, what ties do Anthony Fauci and Bill Gates have with the Wuhan lab? What ties does the DOJ have with Facebook? This is a storm in a teacup by comparison.

Conspiraaciessss
26 May 2021 - 1:43 pm

Ohhhh jfc Jim. You’re on the wrong World Wide Web champ, and your tin foil hat blew off

nick bartlett
26 May 2021 - 5:04 pm

Jim may have taken the placebo pill this morning.

Damien
26 May 2021 - 6:09 pm

Congratulations ACMA. If there was ever a more useless use of everyone’s time…

The incidents were nearly two years ago, on a show that is no longer on air, on a network that’s since changed hands.

ex harbor radio
27 May 2021 - 1:08 am

2GB should be fined! There should also be a summons on their previous staff exit interviews to give a true representation of the culture.. I’m sure that will cause a few people to be worried rh….

Tim Burnbill
27 May 2021 - 11:03 am

Jim… go back to Facebook. This is a Radio Industry blog… not an outlet for you to expouse your intense stupidity.

Steve
27 May 2021 - 5:14 pm

Seriously have nothing g better to do
You have kiss fm dropping f & c bombs every 2nd word and not a thing is done

PJC
27 May 2021 - 8:39 pm

No wonder media networks get away with so much when ACMA only ever dishes out the old ‘more training, policies practices..’ wet lettuce slap.

Surely ACMA knows that commercial operators will only properly respond when penalties hit them financially?

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