3MP is the only commercial station with an almost all-female lineup

Assistant Editor
3MP Weekday Kineup
Cathy Jubb, Julie Strini, Emily Canning, Emma Clark

The newly-relaunched 3MP Melbourne, which was purchased by ACE Radio Network in June, has taken the road less travelled with a dawn to dusk lineup of mostly women.

Julie Strini is on Breakfast (with Jon Vertigan), Emily Canning from 9am-3pm on mornings, Cathy Jubb on Drive/Nights from 3pm-9pm and Emma Clark on Late Nights through til 1am.

“For us, it wasn’t a case of selecting them because of their gender, it was more about their on-air styles fitting the sound of the station,” the network’s group CD, Jon Vertigan tells, Radio Today.

“Their presentation is authentic and sincere, and we really do believe in their unique talents.”

They have 80 years of combined radio experience and multiple industry awards. Jubb even served as the program director and GM of TRFM, Gold 1242 Traralgon and 3CS/Mixx FM Colac.

“I’ve worked with these exceptionally talented ladies for many years. We’ve all been ACE Radio employees since the ’90s, so we know each other really well,” Vertigan adds.

“They each bring a unique style and personality. Their passion for the 3MP product is insatiable.

“They have shown such enthusiasm and love for what we are doing, it’s really rewarding to watch and listen to them on the station.”

Since launching the new lineup, ACE has received plenty of positive feedback from listeners.

“We knew that the 3MP brand has a lot of heritage value, particularly around the Mornington Peninsula which is where we have targeted the station geographically,” Vertigan said.

“The amount of ‘welcome back, ‘we’ve missed you’ messages received is incredible.”

In terms of the station’s music strategy, Vertigan said the mission was to stand out in the market.

“Our goal is to super-serve the 55 plus audience with an easy listening format. Core artists include The Carpenters, Air Supply, Beatles, Elvis, Little River Band, Bee Gees, Abba and Cliff Richard.

“One of our positions is ‘relax with us’. We often bring our focus back to it in meetings. We often ask the question: ‘is it easy?’ If the answer was yes, then it most likely made it through.”

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Recent comments (8)
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Bianca
25 Aug 2020 - 5:22 pm

Well this is just a bit farkin faaaaabulous isn’t it!!?

Aaron
25 Aug 2020 - 8:50 pm

A brilliant lineup of announcers, working hard to restore one of the greatest radio brands of all time. Congrats to all involved!

Young Female announcer
26 Aug 2020 - 9:59 am

Amazing to see!

Bruce
26 Aug 2020 - 11:13 am

well they’re taking over the footy shows why not radio stations

BC
26 Aug 2020 - 1:07 pm

4BH should be doing exactly this in Brisbane with no Smooth on FM!

4BH rated very well in the early 2000s as a true easy listening station.

They would do better with this format than the current sub-standard 4KQ copy they trying at the moment.

Neil
26 Aug 2020 - 11:42 pm

3MP returning is the best thing to happen in 2020. Great music…Great announcers. May you be with us for a long time.

LeofromFreo
27 Aug 2020 - 9:10 am

Isn’t it about time we just aborted all the male fetuses? It would just save any further embarrassing difficulties.

Brian
27 Aug 2020 - 11:06 am

Oh Leo poor thing. Yes middle aged white males have it so tough..

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