A new look for a New Year
Geelong’s K-ROCK and BayFM today launched their new station branding.
Some nine months in the planning, the launch of the new-look K-ROCK and Bay 93.9 brands will see a strong local marketing push and street activations.
The old K-ROCK logo has been around the block a few times, having been with the station since in launched in 1990 and was synonymous with its original edgy rock-based format.
Today with K-Rocks top 40 music position, targeting the 25 – 39-year old’s, Program Director Leigh Kuhlmann said: “The new K-ROCK look delivers the synergy we needed. What you see out on the street and what you will hear coming out of the speakers….it looks hot!”
Now positioned as Bay 93.9, the new contemporary look replaces the old Bay 93.9 FM branding, which has been around in one form or another since 1989. Program Director Mark Hyland said: “It was time to refresh our image and sound. We have a very solid listener base but it’s time to change to reflect current trends, online and on air. I love our new look!”
The two Grant Broadcasting station also kept the design work local with Geelong based Ken Lawson Design developing the new station branding.
“I’m so proud of our amazing team and these aspirational new brands,” said General Manager Andy Mathers. “I hope Geelong, the Bellarine and the Surf coast love them as much as we do.”