Hit Network’s Adrian Brine on forging a radio career post-COVID

Adrian Brine

Adrian Brine is the latest big name to join Leroy Brown’s Air Heads podcast, with the newly promoted assistant head of the Hit Network speaking about the tough times the medium is experiencing.

Brown started the podcast last year as a means to help young people find their way in radio, and is closing in on 100 episodes.

Brine, who in addition to his new role is also the SCA head of talent development, started by speaking about getting his start in radio on Year 10 work experience at 5YYY in Whyalla.

Brown then brings up the hard topic of recent SCA redundancies. “This COVID thing has really blindsided a lot of people in the radio industry,” he said, before asking Brine how he sees the future of radio.

“A lot of young kids come to me now and say ‘There’s no avenues for us,'” Brine said.

“The first thing is, COVID has been really tough for the radio industry. Really tough for me personally over the last couple of months.

“I’ve had a whole career of developing young talent, that’s where I get my value from. SCA has had to make this really tough choice, and we don’t have those opportunities anymore.

“There’s going to be a ripple effect for radio schools, for people looking to get into the industry. It’s going to be harder, there’s going to be limited opportunities.

“But at the same time, linear radio and on-demand… have to come together as one if the industry is going to survive. We’re going to be talking less and less about radio and more about audio.”

Brine still believes there’s a lot of opportunities out there, it just “doesn’t come in the same form that it has looked like in the last 20 years with linear, terrestrial radio”.

Listen to the full chat below:

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Inside the bunker
22 Sep 2020 - 6:33 am

The word is Carrie and Tommy Hit National breakfast. Plans are underway. Fox is in a big rut and will struggle in gfk ratings for rest of the year, so smart move by SCA, will benefit both Melbourne and Sydney markets.

James
22 Sep 2020 - 10:31 am

So many questions @Inside The Bunker Regional as well? What does this mean for The Project?? Carrie has said she wouldn’t work both ends of the day

John
22 Sep 2020 - 11:04 am

That’s interesting Inside the Bunker.

But not sure it makes sense to nationalise Hit network breakfast while lower performing brother Triple M (except in Syd) still does local. Unless…..

…. Moonman and Shigsy go national Triple M breakfast as well?

Inside reality
22 Sep 2020 - 3:47 pm

You should pop up from the bunker mate, I think you’re starting to hallucinate down there!

Stevo
22 Sep 2020 - 5:07 pm

Fox misses AB !

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