New AFTRS course covers audience growth and personal branding

How do you make your brand stand out?

An increased amount of screen time in the current situation means there’s never been a better opportunity to learn about Audience, Strategy and Building Your Brand.

You might be an influencer trying to get more likes, a start-up trying to get attention from investors and clients, or a marketer looking for better leads – how do you get there?

According to Peter Drinkwater, one of Australia’s most sought after audience researchers and brand strategists, it’s a matter of understanding and building your own authentic personal brand.

Many people think they know how to do this but fall into the common pitfalls of not recognising how their brand relates to the space that they’re in, whom they’re talking to, how they’re presenting their brand or a combination of all three.

The recognition of your authenticity and therefore how to best achieve its growth is key for many areas in your life. Career development, getting noticed, pitching yourself and your projects, etc, requires self-awareness; personal brand theory is a useful way of understanding your natural halos and shadows, and playing to your strengths.

Ultimately the people with the strongest personal brands have the most freedom to be themselves and lean into their edge, with massive benefits in all areas of their life.

Find out more about how to make your brand work more for you by checking out Peter’s online seminar Audience, Strategy and Building Your Brand hosted by AFTRS this 28 May.

Spaces are limited so enrol today.