ARN is teaming up with Foxtel for a $50,000 binge watching weekend
ARN and Foxtel are putting some content lovers to the ultimate test of endurance with their 48-hour Big Binge Champions
Teams will be (figuratively) chained to a TV at Foxtel’s ’48-Hour Big Binge’ house to watch everything from Baywatch and Bake Off to Wentworth and Wallabies v Ireland.
At the end of the weekend, the teams will take a 48 questions quiz about the content that they consumed and the top of the class will take home $50,000 in prize money.
ARN Chief Commercial Officer, Emma-Jayne Owens is excited about the opportunity that the partnership presents radio listeners.
“This is another great example of how ARN energises brands and creates impact and engagement for audiences,” she said.
Likewise, Foxtel’s Chief Marketing Officer Andy Lark is keen to see the company’s On Demand library presented in such a way.
“Our incredible On Demand library is the perfect place to find the best selection of drama, comedy and movies to feast on where and when you want,” Lark said.
“After this weekend’s marathon event, the contestants will only have one question to ask, ‘what should I watch next?’”
The persistent winners will be announced at the end of the weekend.