ARN secures sales representation for Aussie iHeartPodcast catalogue

Australian Radio Network has reinforced its position in the podcasting space by securing the exclusive sales representation for all Australian downloads of the iHeartPodcast Network.

It has more than 3.5 million downloads in Australia each month with original podcasts including Stuff You Should Know, DISGRACELAND, The Breakfast Club, Committed and Noble Blood.

These shows are distributed on all major podcast platforms, including the iHeartRadio Australia app, which additionally distributes more than 280,000 shows including ARN’s existing locally produced Podcast offering.

ARN chief commercial officer Peter Whitehead says it will give the ARN advertiser a unique opportunity.

“With our ongoing investment in iHeartRadio Australia, ARN is the only audio company that is able to bring together radio, music and podcasts all in one place,” he said.

“It delivers Australian audiences the most comprehensive Broadcast and On-Demand audio offering in the country.

“The addition of the iHeartPodcast Network catalogue further cements our commercial leadership in the Audio category and creates an unrivalled opportunity for advertisers to amplify their campaigns using ‘broadcast to podcast’ strategies, powered by enhanced data and targeting capabilities.”