Mark Ramsey, Author at Radio Today

Mark Ramsey

Mark Ramsey's articles

Social Media 10 Jan 2018

Mark Ramsey examines the connection between social media activity and ratings, and how to strike the right balance.

Mark Ramsey 16 Jan 2017

Younger Audiences Hate Ads More Than You Do

According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It is about to get a lot worse. The study spanned 39 ...

Mark Ramsey 6 Jan 2017

Here’s How Radio Gets More Important In Cars

I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and Android Auto. I have also written a lot about what happens ...

Mark Ramsey 11 Nov 2016

Now Any Car is an Android-Auto

The evolution of the car dashboard: It’s all some folks in radio want to talk about. Understandably, since such a large fraction of radio listening happens while driving. But isn’t it just the ...

Mark Ramsey 14 Oct 2016

Apple Carplay and Android Auto are about to Explode

I have written a lot about the coming transformation of the auto dashboard and my belief that, in the long run, it will be the domain of Apple CarPlay and Android Auto – that these platforms will ...

Mark Ramsey 31 Aug 2016

Why Connected Cars Don’t Matter

From Radio Ink: “While the radio industry grapples with what it should be doing about the connected car, there may be some comfort in knowing consumers are still a bit baffled by the ...

Mark Ramsey 12 Aug 2016

Valerie Geller on Developing Extraordinary Audio Talent

Valerie Geller is a talent coach second to none. She works worldwide, coaching personalities in podcasting, radio, and television. In this standout Q&A from hivio, the audio future festival, ...

Mark Ramsey 3 Aug 2016

How Radio Ads Influence Generation X

Remember Generation X? That’s the group that’s older than Millennials yet younger than Baby Boomers. They are today’s 35-54 demographic (sizable, but smaller than Boomers or Millennials).

Mark Ramsey 30 Jun 2016

How Millennials use Radio, Online Radio and Podcasting

Millennials are the future, but how do they really use audio platforms: Radio, online radio, podcasting, etc? And how do these platforms fit into their fast-changing lives?

Mark Ramsey 9 Jun 2016

Hey Radio, What Happens next?

I heard a story recently from a Buzzfeed exec. As part of their never-ending experimentation with new platforms – and as part of their desire to play a joke on the boss – they filled the boss’s ...

Mark Ramsey 12 May 2016

The Death of the Mobile Phone Antenna

So the hot rumor about the forthcoming iPhone 7 is that it will lose something that has so far been taken for granted. I’m talking about the headphone jack.

Mark Ramsey 14 Apr 2016

On No! Listeners Switch Stations! It’s the End of The World!

So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an average commute. …unless you’re my beautiful wife, in which ...

Mark Ramsey 24 Mar 2016

If Radio Wants to Matter in the Cars of the Future

Remember when buying a new car meant more than buying an entertainment system that also happened to contain wheels? In other words, remember when you bought the car, not the entertainment system? ...

Mark Ramsey 15 Mar 2016

Better Listen to Saul

In the latest episode of the excellent Re/code Media Podcast, host Peter Kafka (who will be onstage talking media with me at hivio in June) interviewed Peter Gould, the co-creator of TV’s Better ...

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