Mark Ramsey

Mark Ramsey's articles

Mark Ramsey 12 Feb 2016
Radio Listeners Have More Sex
A recent study set out to determine the difference between hearing music aloud and together with others (the way radio tends to be consumed) versus hearing that music alone (e.g., via earbuds or ...
Mark Ramsey 20 Jan 2016
Your Audio Does Not Want To Go Viral
Everybody wants to go viral. It’s as if your little corner of fame or infamy is not complete unless you have some tidbit of content achieving the kind of exponential exposure that used to require ...
Mark Ramsey 28 Dec 2015
How Radio Can Make Money In Mobile
If you’re a radio broadcaster, your audience is mobile-first, but what about your audio platform? Increasingly, mobile is the place where you need to activate audience interaction and monetize ...
Mark Ramsey 5 Aug 2015
Whatever Happened to Radio Bumper Stickers?
Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays. “People won’t put bumper stickers on their cars anymore,” ...

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