Staff Writer
Staff Writer @ Radio Today

Staff Writer's articles

Mix leverage topicality
Following the 'Wippa on the Hot Seat' content a couple of days ago (here), Ryan Rathbone (pictured) and his team at Mix 106.5 in Sydney have taken the story and used the audio to leverage ...
NZ Radio Winners
The New Zealand Radio awards have been run and won. Following the announcement via a webcast, the Chairman of the Radio Awards, Bill Francis, said;  "It was pleasing to see coverage of the ...
Simple Plan play for Take 40
MCM Media have announced Simple Plan as the next artist to play the long-running 'Take 40 Live Lounge' series. The Live Lounge has evolved from a studio performance to larger show where fans can ...
7HO FM story arc
New Content Director at 7HO FM in Hobart, Ross Turner, has sent us a great Breakfast piece of content that has been leveraged online, onair and offair very strongly by the station. It began when ...
Jackie O gets pranked
Who doesn't love a good practical joke. On this occasion, in the post-show meeting, everyone on the 2Day product team was aware of the fake explosions and cockroaches about to come….except ...
Julia’s FM round continues
You know a government's under the pump when the Prime Minister starts going on FM shows to talk up the budget, usually the only time a PM goes near an FM station is when an election is underway. ...
How many licenses?
Everyone has a view on the number of radio licenses that should be allowed to be controlled by a single entity in each market, and often views are influenced by how many your company presently ...
2CA help the kids
This weekend might be Mothers Day, however for 2CA announcers Leighton Archer and Larry Appley it will spent on the air supporting Marymead: a Canberra-based charitable organisation supporting ...
One more time with feeling
Rob McCasker is a former radio programmer and now freelance writer, here he gives his perspective on Smoothfm. There’s a buzz on smoothfm. Little to do with the logo looking like somewhere ...
Ode to panel operators
Ever been a panel operator? Felt unloved not having your name in the show? Always wanted the PD to aircheck the segues? Always made sure the cold id never crashed the vocals? Check out Sam Mac's ...
PM on MMM “that’s really unfair”
It's always a coup to get the Prime Minister on your radio show, although she got very fired up this morning when she spoke with Triple M Sydney's Grill Team. The PM was offended when it was ...
What’s a pecan?
In a great piece of publicity for the 'Fitzy & Wippa' Breakfast Show, Wippa has recorded a segment on Channel Nine's 'Millionaire Hot Seat'. Slightly ironically, the TV show is hosted by ...
Nova’s Deano gets creative
Nova's late night jock Dean Thomas has created a strong piece of content around 'stalking' UK singer Olly Murs. Leveraging online is a critical part of engaging with listeners, and this idea is a ...
Dobbo: Kyle not an issue
Guy Dobson has spoken about the latest survey, and the much-discussed influence of the 'Kyle factor' saying that the results show that Sandilands is clearly not a turn-off for listeners. He has ...