Bayes leaves SCA

James Bayes, Southern Cross Austereo’s head of digital sales & operations, has been poached by a Melbourne mobile startup called Unlockd.

After being with SCA for a decade, Bayes will join the fledgling company as Commercial Director working with agencies and clients directly.

Unlockd is yet to launch to market and is a technology which is designed to change the way people pay for products using their smartphones.

CEO Matt Berriman said: “The platform will connect brands, advertisers and content owners with consumers in an innovative, targeted and relevant way, hence why we are excited to have James Bayes joining the team as commercial director”.