Guest Content

Promotions 101: back to basicss
Sally Dobson is best-known for her work with ESP, initially with Greg Smith, and later with Brian Ford. Sally left ESP in 2011 and, with her partners, owns three radio stations in Australia ...
Get Mentored
Gareth Aldis is the Director of Thinksmart Development and works across across a variety of industries, both in Australia and internationally. He writes today about the power of mentoring.  Your ...
Content is the Beef
David Borean is a Managing Partner – Waterfront Entertainment and Marketing Latest CRA research suggests people are ‘six times more likely to go to an advertiser’s website if they ...
Roll up Roll up!
  Rob McCasker is a former radio programmer and now freelance writer, here he offers his views on Fitzy & Wippa's recent story arc around bringing the world's shortest man ...
Are we really trying?
Greg Jennings is Creative Director for Prime Radio in Queensland, and formerly of Nova 100 Melbourne. In his article below for Radio Today, Greg asks if we are 'really trying'? On a ...
One more time with feeling
Rob McCasker is a former radio programmer and now freelance writer, here he gives his perspective on Smoothfm. There’s a buzz on smoothfm. Little to do with the logo looking like somewhere ...
the art of the interview
96five is one of the smallest FM stations in Brisbane, yet punches above its weight when it comes to obtaining guests on the Breakfast Show. In the past fortnight, they have chatted with Scott ...
30 seconds with Sinkers #1
Peter Sinclair is the ARN Sydney Creative Director, 21 years Industry experience, over 70 National and International Radio Awards. 30 seconds with Sinkers #1 Here’s a thought to strike fear into ...
The Endangered Newsroom
News, and Journalists, have been discussed significantly over the last few days with the removal of four journalists from DMG's newsrooms in Melbourne and Sydney (here). Chris Rieger gave his ...
The value of News
  Radio Today reader Chris Rieger gives his perspective of the importance of 'news' to radio stations and their listeners.   Everyone in the business understands and accepts ...
The true cost of mobility
John Parikhal and Taran Swan are founders of 'The Media Fix', a group that helps organisations stay on top of change, anticipate opportunities and take effective, competitive action. With ...
The Lesson from ‘The Voice’
Rob McCasker has 20 years of radio experience, and now lives on The Great Ocean Road in Victoria as a freelance writer. How good is ‘The Voice’? Rhetorical because the evidence is ...