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Heart of the Matter
I meet with a good friend of mine for dinner on a regular basis – he works in an industry far removed from advertising sales. Recently he explained to me that he wanted to learn how to sell ...
Everyone Sells
Everyone at your radio station sells.I’m not concerned with what job people actually do at your station but ultimately they’re all selling something, and they’re selling ...
Going to too much trouble.
There’s nothing more unnerving than when you hear that breakfast show on another station you’re competing against and in the pit of your stomach you can hear very clearly the amount ...
What You Give is What You Get
We can all turn any setback into our favour by making the effort to find something positive about it. This may be demanding but in the end it is by far the best course of action to take.