So you want to be a legendary air personality. Great. I want to help you realize your dreams, starting now. But you have to take the first step by answering three questions.

My name is Angus O’Loughlin, and I’m for sale!Don’t take this in a ‘Bangalore road in Thailand’ type of sale, but I do have a price.

I was reading Rob Logan’s article titled 5 Content Tips from Pop Icons, at first I thought it was just a reason for Rob to show off old photos of him posing with random 90’s pop stars ...

In radio we all know the importance of brands and branding both for our clients and for ourselves.We all know the importance of brands being individual and recognisable in increasingly ...

How do you know if someone is vegan? Don’t worry… they’ll tell you!We joke, but every year in the US, the equivalent weight of 8½ aircraft carriers of bacon is consumed ...

In radio, we are always talking about digital strategies, but how about seeing some actual strategies in action and the real audience and revenue results they generate?

If you were programming a music station, you would play some songs more than others. And some songs you won’t play at all. They’re not hits. Or they don’t fit.It’s the ...

A Radio Formula You Should Memorize and Employ: TSP = TSLNow most of you will read this and think the solution is to spend more time gathering topics and coming up with things to talk about. ...

Tom Petty sang about it but never did it.John Travolta did though, as did Tom Cruise, Morgan Freeman, Harrison Ford and Angelina Jolie. Getting your private pilot’s license is an amazing ...

Talent isn’t as important to the audience as it should be.I get frustrated when I observe the spoken words of air personalities being ignored, often unintentionally, by the audience. While ...

A lot of conversation goes into crafting the personality/stationality of radio brands.To all owners, group heads, market managers and general managers:The personality of your station reflects the ...

Of course you think you’re relevant, but is your show as topical as other listener choices?On one day, record a full show for each station you consider a competitor.

Daenerys Targaryen started with nothing and now has a real chance to rule the Seven Kingdoms as the Mother of Dragons.To say she had a rough start is an understatement. Her Mother died giving ...

So I’ve just had a real come to Jesus experience on air. We’ve just run a Whirlwind Wedding promotion here on the Breeze and we’ve been high fiving each other about how well it ...