Is it important for creative to make audio sexy?Yes, I think so. And Yaman Coskun knows how to do it. Yaman is CEO of Yamanair whose products include Cash by CreativeHere’s how to make ...
A reputation for trust is very hard earned. And quickly lost.Regardless of all the problems radio has competing for advertising dollars and attention, trust is not one of them.
Web simulcast of radio broadcasts is a thorn in the side of two proud industries and the idea that a ‘captain’s pick’ either from Tony Abbott or Malcolm Turnbull would be a ...
If you’re on the air or a programmer responsible for those who are, there are 7 deadly sins that should be purged from your life.Many shows are guilty of all 7. Most commit several ...
Francis Currie is an international radio consultant with over 25 years of Programming experience. Prior to launching Francis Currie Consulting, he was the mastermind behind the success of the ...
When’s the last time you spent a day or two at Disneyland or Disney World?How did you feel at the end of your visit? Excited? Tired? Worn out? Did you feel like you couldn’t wait to ...
In a November survey by Morgan Stanley (released this week and reported in Quartz, more than 2,000 American adults were asked what audio platforms they used.Their answers:
Social media is awash with news of the Taylor Swift voting campaign “threatening” to push the pop starlet into Australia’s biggest alternative music poll, the triple j Hottest ...
In a preview of CES, The Hollywood Reporter cuts to the chase – the most fundamental reason why the technology of the car dashboard is bound to change no matter what the power ...
Okay, Santa, here’s the deal. We need to talk. Your ratings aren’t what they used to be. I know you’re doing fine with the younger demographics, but that’s not the money ...
First things first: Radio contests don’t move the ratings needle. In an age when corporations can track your every move when you interact with an electronic device, Nielsen’s ratings ...
Traditional programming philosophy suggests a feature will be more likely to resonate and become a habit if it’s performed at exactly the same time every day.The counter-argument is that ...
Mark Ramsey is a veteran media strategist, researcher, and trend-maker who has worked with numerous media, publishing, and digital brands.He’s a regular on RadioToday and we thank Mark for ...