Programming

The Power of Super-Listeners
You probably have enough listeners.We would, of course, always like more. More is better. But I’m guessing you have enough to be #1 with your target. The most important question is whether ...
Stern’s Success
by Bob Lefsetz How did this happen? They're fighting to be on Howard Stern's radio program. Today alone, he featured not only Chelsea Handler and Billy Idol, but Bill Murray, the ungettable get. ...
Fairfax is Stumped
By Brad Smart You know it has taken 3AW Melbourne six full months of hard grind to get its ratings back to where they were prior to the onslaught of cricket last year. Cricket is poison for ...
Where has all the talent gone?
A quarter of a century ago, commercial radio was the industry, in which everyone wanted to have a job.    It was glamorous. Even as a teenager, you could be the local star in one of ...
What Larry has learned
Larry MacInnis has written, directed and produced some of Canada’s best-loved and highest-rated morning shows.Dave Charles, formerly of esp media, and now of Media Results ...
Who are you programming to ?
Tom Watson is president of A.C.C. Consulting & Marketing International with clients in major U.S. markets as well as in Europe and Asia. Tom consulted the Australian Radio Networks in the ...
Do car radios have a future ?
Anthony Ghergetta is lead mobile development strategist at The App Studio in Melbourne, Australia and was one of the originals at 96.9 Wild FM in Sydney in the 90's. Anthony has contributed to ...
The Breakfast Show rules
Tom Watson is president of A.C.C. Consulting & Marketing International with clients in major U.S. markets as well as in Europe and Asia. Tom consulted the Australian Radio Networks in the ...
Developing Today’s Radio Talent
Dave Charles is a global broadcast and creative media strategist with over 4 decades of radio, talent development, and new format creation.He worked for Austereo in the 90’s and formed ESP ...