Eriks Celmins
Co-Founder and Insights Director klzii.com
Eriks Celmins was a foundation member of the team that built and launched Nova, and was responsible for scoping, performing and analysing the research used to build the brand. Eriks has programmed multiple formats in Sydney, Adelaide and New Zealand.

He has consulted stations and conducted research projects in Australasia, SE Asia, the UK and Europe. Eriks is Co-Founder and Insights Director of klzii.com.

Eriks's articles

Do Your Fans Think You Rock?
The #1 challenge in any listener research & feedback program, is keeping your fans entertained and coming back for more. People's attention spans are short with busy lifestyles, marketing ...
Time to Play SWOT!
It's mid-October, and several major show changes already announced for 2014. This could be the biggest upheaval in the commercial landscape since the Nova launches, especially in Melbourne. ...
Dear Diary …
To a radio person this traditionally says Survey Diary. Where are they placed, where do we send the street team, who's filling them out, will I get one myself (it happens!), will they fall ...
Vision comes alive!
I have long believed that listeners are not just numbers. They are real people, who want to interact with you, and make a difference. So today I’m excited to introduce you to InsiderFocus. ...
Radio myth-buster #4
Tracking!!! Thanks to recent RT poster 'Tracking schmaking' for inspiring this article. There are many myths surrounding tracking, a mystique sometimes promoted by those in the reporting ...
Is Radio News Just A Commodity?
News is often in the news. Whether it's the massive downsizing of print media, the potential merging of metro and regional media companies, or the mistakes in identifying the Boston ...
What’s your market DNA ?
With Australia Day still top of mind, it's timely to think about which version of Australia is your target? Because there is more than one, and there are many benefits for content, ...
Radio myth-buster #3
Commercial radio is ignoring potentially successful “hidden formats”! It’s a conspiracy to keep innovative new formats, songs, artists, and talk voices from ever going to air. ...