Tracy Johnson

The Incredible Power of Features
Most of the time, we make it too complicated for listeners.Programmers and air personalities have a tendency to want to do more. We add more features. More games. More promotions. More contests. ...
Is Your Show Like Disneyland?
When’s the last time you spent a day or two at Disneyland or Disney World?How did you feel at the end of your visit? Excited? Tired? Worn out? Did you feel like you couldn’t wait to ...
Santa Gets an Air Check
Okay, Santa, here’s the deal. We need to talk. Your ratings aren’t what they used to be. I know you’re doing fine with the younger demographics, but that’s not the money ...