Coffs Harbour Ratings: Triple M is #1 on the North Coast
The latest regional ratings survey by Xtra Insights covers the region of Coffs Harbour in NSW.
Triple M 106.3 Coffs Coast is the top station in the region, rising to 29.4% (+6.1) to go past stablemates Hit105.5 as the station listened to most.
Hit’s listeners remained the same as the last survey in 2017, with 23.6%, ahead of triple j in third spot and ABC Coffs Coast in fourth.
Triple M’s overall result was also reflected on Breakfast, where Moffee was the show listened to most ahead of Hit’s A.B & Ben.
Drive was a much tighter daypart, with just 0.1% separating Kennedy Molloy (#1) from Hughesy & Kate (#2).
“To have 60% of Coffs Harbour listening to an SCA station each week is an amazing result,” said SCA Coffs Harbour GM Mike Crowhurst.
“The team here at SCA are very passionate about creating great content for our listeners that entertains and informs. Our team’s focus on the local community has delivered this extraordinary result for our two brands 106.3 Triple M and Hit105.5”
CRA’s regional surveys do not produce a traditional share figure, but a percentage based on the station or show listened to most.
“The survey is a great way of drawing attention to the role of commercial radio in Coffs Harbour and allows the local stations to demonstrate their extensive audience reach,” said Commercial Radio Australia CEO Joan Warner.
The survey was taken between May 6 – 25 and involved 800 participants.
Coffs Harbour is the fifth of more than 20 radio surveys that will be undertaken across regional Australia in 2019.