Craig Bruce & Tracy Johnson break down the 2020 Talent Survey
The Game Changes 2020 Talent Survey was the largest study of its kind in Australian radio, with a sample size of 226 participants contributing.
Run by Craig Bruce and Create Consult Research, the results were released last week, providing a look at Australian radio and its workers.
Now Bruce is diving into the results of the survey, and chatting with some big names in radio to analyse the data uncovered by the survey.
In the first of a series of four interviews to be released this week, he was joined by international radio consultant Tracy Johnson.
“It was very interesting and it was comprehensive and honest,” said Johnson when asked about his first impressions of the survey.
“If you look at the data, on one hand its somewhat alarming when you see the personalities who are obviously craving feedback, and craving constructive feedback that helps them grow and improve.
“On the other hand… when I compare to some of the data here in the US, it’s very encouraging and a lot of the comment that personalities are making are how valuable their content directors are to them…
“One of the keys slides I saw was how supported they feel. If you ask the same question in the US and Canada… you see completely different results.”
Listen to the full episode below: