Crocmedia & 3AW spread the Sports Today wings
The 3AW Sports Today program featuring Gerard Healy and Dwayne Russell will expand their footprint following a partnership agreement between Fairfax and Crocmedia.
The new arrangement will see the show broadcast on a number of Macquarie Media, ACE Radio, Grant Broadcasters, North East Broadcasters, Rich River, and SCA stations. In total Sports Today, which will be rebranded as Sportsday, will be broadcast on over 20 stations from 16 January 2017.
Dave Carter, Crocmedia Content Director, said the move allowed the new show to maximise its audience.
“We are thrilled to have worked closely with our station partners to bring together one show. To have Gerard and Dwayne heard more broadly and still connect so uniquely via the top-rating 3AW platform each night is a win for listeners.
They have always been at the centre of what’s happening in sport in Melbourne and now they can take that daily relevance into regional Victoria and Tasmania. We’d like to particularly thank Macquarie Media for working collaboratively to make it happen and ensuring that the 3AW audience can continue to enjoy the show for years to come.”
Stephen Beers, Macquarie Media Operations Director Melbourne, said reaching a regional Victorian and Tasmanian audience was a big win for the program.
“We are delighted to have Gerard and Dwayne continue their long-running on-air partnership and to grow the program throughout Victoria and Tasmania. This will be a major boost for our 3AW audience as we join the regional audience and talk about sport in the engaging style of Gerard and Dwayne. This grows on our highly successful regional growth with News, Mornings and Drive.”