Dave Cameron named chief content officer at SCA
After 25 years with the company, Southern Cross Austereo has elevated Melbourne general manager Dave Cameron to chief content officer.
SCA said Cameron’s appointment follows an extensive worldwide search for candidates.
“During our extensive candidate selection process for this important role, we interviewed a number of quality candidates, searching for the right person to lead and develop our audio content needs,” said SCA chief executive, Grant Blakley.
Cameron will be responsible for the strategic leadership content across its 78 FM radio stations, 10 DAB+ stations, digital and on-demand content. He also joins SCA’s executive team.
“There’s no better place to lead an already highly experienced and creative content team than SCA,” said Cameron of his new role.
“Our talent and overall content line-up are world-class and I’m excited to help drive SCA’s content output to new levels of success in my new role.
“In the digital age, content is critical to our success and as the audio landscape continues to expand and diversify into new platforms, we will focus on innovation and creative content excellence to drive that growth and stamp our success.”
During his time at SCA, Cameron has been a four-time ACRA winning content and music director, spending 11 years programming Fox FM Melbourne and the National Hit Network, and a further six years as music director in Sydney.
He has 23 years of programming experience with SCA, 17 of those in the two biggest audio markets of Sydney and Melbourne.
“I couldn’t be more delighted that we have found that person within our own ranks in Dave,” added Blackley.
“His knowledge of our business, his ability to drive innovation across our audio brands and the respect and admiration he has among our people have all been standouts in this rigorous process.
“He will be, I’m sure, an outstanding Chief Content Officer to help lead and nurture the best talent and across our audio brands into the future.”
In an interview with Radio Today in November, Blackley outlined much of the restructure that has unfolded in recent weeks.
Former group programmers at SCA include Greg Smith, Brad March, Jeff Allis, Guy Dobson, Craig Bruce and Guy Dobson.