Dynamic Duos: Collective Noun on their odd relationship with ratings & the challenge of going national
“I don’t think a national show had ever come out of Brisbane, or at least a regular one before,” muse Collective Noun. “I think the major challenge was a technical one, they had to find a way to make this work from the Brisbane studio.”
Dom Fay and Zach Mander (with production from Michael Parente) are Southern Cross Austereo‘s National Late Night show, broadcasting from Monday-Thursday weekly.
The group were rewarded with the slot after building an enviable social media following in the years prior, publishing great regular content and backing it up with a strong show on Hit105 Brisbane.
Chatting with Radio Today for the fourth edition of ‘Dynamic Duos’, the boys reflect on the move to a National show, how they see themselves as “more of a group than a duo”, and strange relationship with radio ratings.
“The drops and gains are ridiculously large compared to the other times in the day,” explain the boys.
“We had an 80% swing one survey, that was pretty cool. We celebrated that one.
“The amazing thing is that those spikes were when we were off air. The panelling mistakes were working for us.”
Hear the full chat below: