Eddie McGuire apologises for “ignorant” coin toss comments

Eddie McGuire took time to address comments he made on Friday night about double amputee Cynthia Banham on The Hot Breakfast this morning.

Cynthia, who lost both her legs in 2007 and is the Sydney Swans’ #1 ticket holder, struggled to conduct the coin toss at the Swans vs Crows AFL match.

Live on Fox Footy at the time Eddie said: “I think we should introduce a $5000 fine to anybody who’s tossing the coin and can’t do it properly.

“Every week, we have someone dropping it on their foot. Come on, toss it up properly, for goodness sake.

“Practice in the week, you know you’re going to do it. It can’t be that hard can it, guys?”

This morning he made his third public statement about the incident, calling the joke “ignorant”.

“It was completely just an unfortunate sequence of events, but I own them,” said Eddie on Triple M Melbourne’s The Hot Breakfast.

“There was no problem with producers or anyone in the studio or co-hosts, this was solely me.”

Following his on-air gaffe, McGuire removed himself from the Fox Footy commentary team the following day for the Essendon vs St Kilda.

Sydney Swans chairman Andrew Pridham has called on the AFL to take action against McGuire, something many have echoed over the last few days, especially given he has something of a history of making inappropriate comments.

Back in 2013, McGuire suggested Swans legend Adam Goodes could be used to promote the King Kong musical just days after he was called an “ape” by a spectator during a match.