SCA rebrands 101.3 Sea FM, 2GO & Gold 92.5
Some of the final pieces of SCA’s nationwide rebrand falls into place today, as the Central Coast says farewell to heritage brands Sea FM and 2GO.
The Gold Coast’s Gold 92.5 will also cop a name change.
101.3 Sea FM will now be known as Hit101.3, while 2GO is now Central Coast’s 107.7 Triple M, and Gold rebrands to Goldie’s 92.5 Triple M, bringing all three stations in line with network-wide branding.
SCA made the announcement today, and the latest three stations to rebrand takes the total number of Triple M and Hit Network stations to 86 (including DAB+ stations).
As part of the announcement, SCA said its audience has seen significant growth, including a 78% increase in digital radio streaming.
The network also says the name change will allow for further opportunities for listeners, advertsers and stakeholders.
“It’s fantastic to see the Central Coast become part of the Hit network as we bring listeners the latest hit music, old-school favourites and RNB Fridays. Hit101.3 will have strong appeal to our under 40 audience who love music and our fun, engaging shows,” said head of Hit Network Gemma Fordham.
“It’s great to see our stations continually evolve. As a company, we are fiercely local and proudly national which is what we aim to deliver daily for our loyal listeners. This change will bring the Gold and the Central Coast listeners more access to our unique combination of rock, sport and comedy,” said head of Triple M Mike Fitzpatrick.
Earlier this year Sea FM Gold Coast became a Hit Network station, while in 2018 we said goodbye to the likes of KOFM Newcastle and 4TOFM Townsville.