Grant Broadcasters appoints Bianca Shugg for digital transformation
Grant Broadcasters is set to undertake a significant restructure of its digital capabilities, and the network has appointed Bianca Shugg to oversee the operation.
Shugg is now group general manager – digital, and will oversee the changes which will include the re-forming of all digital resources under a new Digital Leadership Group.
The group will act as an umbrella for Group Online Content, Digital Production – Sparx, Network Websites & Development, and Digital AdOps.
“We are very excited about what the future holds for our newly aligned team and how we can work more effectively with content, sales and management to increase our digital footprint,’ said Grant Broadcasters CEO Alison Cameron.
“Bianca and the Digital Leadership Team are currently working on the mechanics of restructure, with particular focus on the product suites, workflows and processes.”
Shugg, who will report directly to Cameron from July 1, added; “We have an incredibly strong Digital resource here at Grant Broadcasters and the restructure will bring extra focus on collaboration across teams and utilise the strengths of all digital members to increase our output both internally and externally.”
“We have already launched a number of initiatives from helping clients through the challenges of a COVID 19 crisis by offering a simple and cost-effective local e-commerce solution to a total redesign and platform change to our 60+ station websites.
“The combined strength of Radio and online is well known to savvy local advertisers and we will be able to extend this message across all our local markets.”