Hit99.5 Sunraysia’s Blanket Appeal
With much of southern Australia hit by a cold snap over the past week or so, the plight of those sleeping rough has been brought into sharp focus.
It inspired the team at Hit99.5 Sunraysia to join forces with Mallee Accommodation Support Program Inc (MASP) to run a Blanket Drive for Homeless Week.
Breakfast duo Amy & Dave worked closely with MASP and appealed to listeners for new and pre-loved blankets and sleeping bags in a campaign that ran across social media platforms.
The Blanket Drive ran for a week and brought a great response with locals getting behind the initiative including a 9-year-old listener, who wanted to help those less fortunate and donated 25 new sleeping bags!
Content director Luke Toohey says he’s proud of the team’s efforts in supporting those who’re doing it tough.
“It was a great campaign by the team. It’s so good to see them making a meaningful difference,” he said.