Hobart Ratings: Hit100.9 takes the lead

Editor & Content Director

Photo by Spencer Chow on Unsplash

Tasmania’s capital has a new most-listened-to station, with Southern Cross Austereo’s (SCA) Hit100.9 taking the lead.

When the last survey was conducted in October 2019, 101.7 7HOFM was in the lead, with 21.3% of the audience saying they listen to the station the most.

This survey, however, it fell back to 19.4%, putting it in second place.

Hit 100.9, meanwhile, climbed from 16.6% last survey, to 21.2% this time around.

ABC Hobart placed third overall, down to 16.5% from 17.5%, while Triple M Hobart slipped from 14.7% to 10.4%.

In terms of cumulative audience, however, 7HO was in front with 76,000 to Hit’s 73,100. 7HO climbed 7,200 this survey, while Hit was up 18,300.

7HO’s content director, Mark Johnson, said he was thrilled with the result.

“Thrilled to see 7HOFM attract the most listeners in Hobart, a huge thank you to the entire team who work tirelessly to make great local content and to our wonderful listeners for supporting us in numbers,” he said.

Hit also had the lead in Breakfast, with Jimmy & Nath climbing 5.2 points to a 21.8% share.

Grant Broadcasters’ 7HO meanwhile, fell back, with Sarah, Mick & Johnno for Breakfast sitting on 19.5%, down from 20.2%.

Triple M suffered in Breakfast as well. Brian Carlton: The Spoonman now sits on 10.3%, compared to 16.2% last survey for the station.

7HO, meanwhile, has the lead in Mornings (18.8% to Hit’s 17.3%), while the top two stations are tied on 20.5% for Afternoons.

In Drive, Hit’s Carrie & Tommy lead the pack on 22.2%, ahead of 7HO’s 17.9% (down 5.0 points). 7HO broadcasts Nova’s Drive show Kate, Tim & Joel from 5pm.

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Simon
25 May 2021 - 9:10 pm

Where are the usual SCA haters here blaming this result on Listnr?

Congrats to Hit100.9, but I really think the program name should be tweaked to ‘Jimmy & Nath with Grace’ (Garde). She’s amazing and adds a lot!

Better call the Gold Coast for advice
26 May 2021 - 6:48 am

Well that’s awkward

Chris
29 May 2021 - 9:10 am

Not surprised at all with the results, MMM have lost their way badly in the breakfast spot in Hobart, I use to be an avid listener to MMM, Dave Noonan, Brett Marley etc, unfortunately the Spoon Man is better suited to ABC Talk Back radio, morning radio needs to funny, energising and engaging, not political which MMM morning radio is everything but, people vote with their dial and change stations….. for what it’s worth Brett Marley is by far and away the best radio host in Tasmania, give him the morning slot and watch MMM’s ratings rise to the top

Jobs

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