“If it’s useful to young people starting out, then we’ve done our job”: Craig Bruce on ‘Game Changers’ book
With more than 300,000 downloads, the Game Changers: Radio podcast has proven to be hugely popular with the ‘radio crowd’ both in Australia and overseas.
The series was launched in 2016 and now boasts 60-episodes with Craig Bruce talking with some of the big names of the industry including Eddie McGuire, Kyle Sandilands, Wendy Harmer and Tony Martin.
He’s now taking Game Changers to the next level with the planned release of a book. For Bruce, getting it ‘down on paper’ was a natural progression and he’s excited about how it’s shaping up.
“I’ve never written a book before and I’ve needed time to sit down and pull it together,” he tells Radio Today.
“But, it’s been great to focus all the ideas, that have come out of the podcast, and put them into the one place.
“The stars of the book are the stars of the podcast. It’s about the personalities talking about their ‘moments’. I try to bring a programmers’ perspective to some of those ideas.”
Having spent so much time with some of the most creative people in the industry, Bruce is hoping the book will be useful to those just starting out or coming up through the ranks.
“I remember when I started out, I didn’t have anything other than my own ears. I’d listen to radio and essentially try to mimic them.
“But I didn’t understand any of the thinking behind what they were doing. With the podcast, I was hoping it would be helpful to young presenters.
“And like the podcast, if [the book] is useful to young people starting out, then we’ve done our job.”
While Game Changers: Radio may have started out as a learning tool for others, Bruce admits he’s also learned a lot along the way.
“To even have one of these people for the podcast would have been amazing, but to have as much time as I’ve had, has been unbelievable.
“But if I could distil it down to one thing, it’s the power of the written word. From Wendy Harmer to Mick Molloy to Tony Martin, it’s the process of taking that idea out of your head and getting it down on paper.
“And it’s something that I noticed that a lot of really good presenters keep a journal or they’ll write down the ideas. I think that’s been a big thing and probably undervalued by some.”
While still fine-tuning the book, Craig will continue to deliver Game Changer: Radio podcast episodes. He says a very healthy local industry provides him with plenty of interview subjects.
“Australian radio is, without question, the best in the world right now and by a long way. People in Australian radio don’t realise how good it is.
“I mean, seriously, NOVA, SCA and ARN would be the three most creative and resourced radio companies anywhere in the world right now.”
The next episode of Game Changers: Radio is released this Saturday and features Triple M legend Lee Simon, who was last weekend inducted into Commercial Radio Australia’s Hall of Fame.