Macquarie Media Networks: Adam Lang

Adam Lang is the COO of Macquarie Media – the network that controls the power talk brands of 2GB Sydney and 3AW Melbourne. Survey after survey both brands outperform any other brand in the market, but that doesn’t mean it is all smooth sailing for the group.

While we talk about the success of Sydney and Melbourne, we also discuss the evolution of the heritage  talk brand 2UE and MRN’s next moves for it to be an alternative to 2GB.

How is MRN planning to position 4BC in Brisbane and how will they go about leveraging their talent stable in the river city?  “We need to build our cumulative audience”

And finally we round out the chat discussing the Magic network, is he happy with where they are at?  And we discuss the recent talent changes with their breakfast line-up.