Nine Radio names ex-SCA staffer Max Dudley to lead 4BC content

Staff Writer

Nine has appointed Max Dudley to oversee its radio content offering in Brisbane.

Dudley is an experienced radio professional who has spent almost 10 years with Southern Cross Austereo, most recently as executive producer of The Big Breakfast with Greg Marto Martin, Margaux Parker & Nick Cody.

He was previously EP of Triple M Sydney’s The Grill Team and Hit107 Adelaide Breakfast.

4BC is ramping up its local presence in Brisbane, appointing Neil Breen to host 4BC Breakfast and a return to local Drive also on the cards after Ben Fordham moved to 2GB Breakfast.

“In 2020, we have made the growth of our local presence in Brisbane a priority for 4BC,” Greg Byrnes said, Nine Radio’s head of content.

“Max’s experience makes him the perfect person to take up the role of 4BC Content Manager and ensure that our programming really speaks to the Brisbane market.

“We have been really happy with how Neil Breen’s show has launched, and of course Ray is a dominant presence in the market, broadcasting regularly from Brisbane.

“Now Max will be able to come in as we finalise the Drive appointment and deliver a programming offering that will reflect and speak to the city.”

Dudley, who grew up in Brisbane, will also oversee the Drive program as executive producer.

“Growing up in Brisbane, it was listening to 4BC that made me fall in love with radio,” Dudley said.

“To be able to broadcast from the Cannon Hill studios just metres down the road from my old high school, Cannon Hill Anglican College, is a dream come true.

“Talk radio has a unique power to set the agenda in a city and I’m looking forward to joining Neil and the team for what’s set to be an exciting new chapter for 4BC.

Nine is also in the process of recruiting for local traffic reporters in the Brisbane market as the company moves to launch its own traffic product in key markets over the coming weeks.

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Recent comments (6)
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John
29 Jun 2020 - 3:18 pm

I’m just here for the comments.

Dean
29 Jun 2020 - 4:15 pm

Great move, let’s bring back all local programming to Brisbane!

bazza
29 Jun 2020 - 6:12 pm

bringing back 4BC to brisbane and not networked from 2GB is a good thing for queenslanders, no more Peter Parrot and his insular views

Kay Finnis
29 Jun 2020 - 9:03 pm

I was really pleased to hear 4BC was going back to a Brisbane Breakfast Show. Yes, I always listened to Alan Jones but certainly didn’t mind the new person having a different style.
Unfortunately for me, although Neil Breen might concentrate on Queensland issues, I am lucky if I last ten minutes at a time. He might be a good Journalist but he certainly doesn’t have a voice for radio. So awful. He and Ben Fordham don’t seem to realise that they have a microphone in front of them. They don’t “speak”, they “yell”. I can’t believe that Neil Breen speaks as he does on the radio in his normal life.

Dan Ginnane
3 Jul 2020 - 2:37 pm

Max was the heart and soul of the grill team in Sydney. Survived 4 executive producers & until steering the ship . We won’t go into his on-air name though. A good man.

Brisbane listener
4 Jul 2020 - 11:13 am

Young FM producer running a AM talkback format that requires plenty of work to stand out and become relevant to local listeners. . Good luck with that.

And Breen requires a lot of work. He is not a great communicator with a voice that grates, poor interviewIng skills, no depth of opinion or ability to back it up if challenged.

It’s like listening to a daggy ill informed dad. Seems a nice fella, just not interesting or compelling.

The inexperienced leading the inexperienced. Doomed.

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